In todays high-tech internet crazy world, all home based
businesses find it a necessity to have their own website.
While having a website may be a positive bonus for your
online presence, you may also feel the need to include a
web log or blog to help grow your direct sales business as
well.
Many parent companies of direct sales businesses offer
their associates a website that links directly back to
them. You may have even decided to purchase a domain name
and host your own business website. While both of these are
excellent marketing methods, you may want to consider
adding a blog to your arsenal of marketing tools.
When you are thinking of building an offline business, one
of the main marketing tools you purchase first are business
cards. The same is with your direct sales business, whether
offline or online, you need to utilize every marketing
method you can have at your disposal. A blog is a powerful
marketing tool enabling you to generate leads and possibly
recruit new team members.
A blog used properly can be very effective for promoting
your business. You also have the ability to meet new
prospects, either as a customer or part of your downline.
While some direct sales companies have strict guidelines to
follow, creating a blog allows you to be a little more
creative with aspects of your marketing. A blog can truly
help your business reach a higher level of success.
Before setting up a blog for promotion of your business,
you need to check with your parent company's policy
regarding the use of the internet for marketing. If they do
not allow personal internet advertising, you may be
restricted from using a blog. You must adhere to the
marketing means they allow.
Plan out the development of you blog before typing in your
first words. Make sure all of your goals and plans to
accomplish are written down for future reference. You need
to think from your readers point of view. What would they
most like or need to know. Define your focus and build your
blog around that one area such as sales, recruiting, or
training.
Maintaining a blog provides you with the opportunity to let
your customers and team members be aware of any new
products and specials that are due to be coming out.
Posting to a blog gives you the ability to share things
that may be related to your business although not a direct
part of it. For instance, if your products relate to
baking, you could post delicious cookie recipes for your
readers to enjoy. Always keep in mind who is your target
market and provide them with useful tips and information.
Millions of people all over the world today have entered
into the blogging craze. Why not take advantage of the
popular new Web 2.0 tool and help your direct sales
business grow? With as little as an hour of your day, you
can offer your customers and team members another outlet
for success.
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Warren Knight is a 'renegade' Internet Entrepreneur who
lives his life on a permanent vacation and has helped
thousands of others world wide to do the same. Join his
quiet revolution and be part of the "new rich" by visiting
his website at:
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