Why do we always insist on doing it all?
I can't tell you how many clients and other business owners
I see every month who continue to believe that THEY have to
DO IT ALL.
I learned this lesson a couple years ago. When I hired my
first assistant I thought I had to hire "an employee" so I
got the insurance, worker's comp, payroll service and put
an ad out.
I didn't even know what I could pay or for how many hours
mind you at this time, I just knew in order to get more
successful and get more business quicker - I needed someone
to help me do the things that were slowing me down.
So I found my first "employee", paid the payroll, taxes,
etc. It was all relatively easy.
Unfortunately that employee ran his course and I soon
needed someone with additional talents and skills. So I
(being the connector that I am) found that employee another
job with a client of mine and hired a different employee
for myself with added skills that I needed to get me to my
next step.
That second employee was so good in fact that she got hired
out from under me to work full time in a great job. I
wished her well because it was ideal for her but then I was
stuck again and back on the hamster wheel, doing it all
myself.
I was introduced to a temp agency who could have someone
come and work in my home or from their home if need be for
certain projects. I hired someone from the temp agency who
worked out very well. She had another small business of
her own and she did other work for other professionals as
well. She brought many ideas to the table for me and
challenged me to work more ON my business and let her work
IN it. She took on client projects and research projects
plus other things that I really didn't need to be doing. I
in turn was able to network more, follow up more and got a
lot more new clients and referrals after this.
After this temp gal ran her course I was so used to someone
working "virtually" for me, from her home or from mine
depending on the day or project that I wasn't sure I wanted
someone to come back into my home office space again. This
is when I learned about Virtual Assistants - what a
concept! They do my work from their home and it gets done
efficiently and successfully.
I now have 3 Virtual Assistants and looking to hire one
more. One who does all my bookkeeping, manages my shopping
cart sales and my QuickBooks, one who does all my data
entry for all the business cards I collect out networking
and they also do any mailers that need to go out to my
list. The third VA is my right hand gal - she does
everything I can think of. Anything that comes across my
desk that needs to be signed up for, looked into,
opportunities that need investigating plus she handles my
whole membership program (Marketing Mentor Program) - new
sign ups, cancellations, email blasts, website updates and
so much more! I couldn't think about doing this alone
anymore and I am no longer on the hamster wheel!!
I realize it's hard to figure out how and what to outsource
at first because you think you are the only one that can do
certain things.
Once you do this you will be able to step off that hamster
wheel more often than not and you will have so much more
free time to do the things that you LOVE TO DO, be with the
clients you LOVE working with, be able to develop new
products and services and figure out ways to leverage your
time and expertise to make you more M.O.N.E.Y. with less
effort and less time.
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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.jumpstartyourmarketing.com !
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