There is an interesting trend emerging that reflects a
number of growing complexities related to managing CD and
DVD production, as well as the production and management of
other content such sales, marketing or training materials,
software or other content that people are trying to send
out to their target audiences.
Businesses are up against many challenges including the
fact that typically the CD or DVD replication is just one
component of a larger project. Pieces are usually procured
via several vendors. There are growing complexities to
managing content.
Companies that have five to ten employees, versus hundreds
or thousands of employees, are typically responsible for
producing several different marketing pieces that need to
be managed along with CD or DVD manufacturing. This might
include brochures, manuals, user agreements, data sheets,
stationary, or presentation folders or sales and press
kits. These are usually digital or offset printed materials
and packaging that are often produced through a number of
vendors.
This is when problems usually occur with quality control
issues. For example, if a manual is produced by one company
and the DVD is being produced by another vendor, there is
often no cohesiveness between the two. What iof the colors
don't match. It is usually just one person handling it all,
including shipping, coordination and logistics of managing
a multitude of vendors.
The better solution is to have a fulfillment house handle
it all. This will help keep branding and quality control in
check via one stop shopping that leverages the budget.
Copmpanies get the best bang for their buck.
What's more, the best fulfillment sources today offer
solutions under one umbrella that they can order off of one
website storefront or e-commerce site. This is basically
like accessing and or controlling a store front, or an
online catalog where people can actually go online and
access the specific content that they need. The internal
audience is usually the sales team, or corporate
communications teams who need sales and corporate
collateral, such as business letterhead and cards. VARS can
get their own versions of materials needed and external
customers can go in and get what you want them to see and
order. Then of course there are materials for HR, the
technical department and training.
Look for an e-commerce solution that anyone can use and set
it up based on your company's rules, or structure. You will
see a return on investment in a short perdio of time, and
those managing the program will no longer be stressed due
to the challenges print and DVD production outsourcing.
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Kristin Gabriel is the marketing communications director
for Acutrack, Inc. (http://www.acutrack.com). The company
enables customers to create, publish and deliver custom
content for CD and DVD duplication
worldwide. Acutrack's proprietary On Demand production
produces and ship custom packaged CDs or DVDs one at a time.
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