Saturday, April 12, 2008

The Marketing Secret You Need to Know Before it's Too Late!

The Marketing Secret You Need to Know Before it's Too Late!
What's keeping you from making those phone calls, writing
that newsletter, going to networking functions and all the
other things you need to do to market your business, so the
world knows you exist? Could it be that little pest called
fear?

I read a wonderful article in the recent Science of Mind
Magazine, April 2008, by Rev. Dr. Jesse Jennings. He
related this significant event.

In 1930 Pluto, the 9th planet in our solar system, was
discovered. In 2006, Pluto was demoted ' kicked out of its
status as a planet and downgraded to just a large ball of
rock and ice. As a result, people now refer to reducing
something important, to being not important, as being
"plutoed". It's a great analogy to think about when you're
letting something stand in your way, or when you're letting
fear keep you from doing what you need to do to build your
business.

Recently I made the decision to "pluto" a commitment I had
made. Not long after I began attending a teleclass, it
became clear that the content was not what I expected, and
it would not be useful in my business. Because I felt
guilty, I fretted and fumed through a few of the
teleclasses. After all I did pay good money, which was
non-refundable...

Every week I felt like I was wasting my valuable time
listening to information I did not intend to use. I
finally realized I was staying in the class because I was
"afraid" of what people would think if I gave it up. After
talking it over with my coach, it became clear what I had
to do. I "plutoed" that teleclass, and I'm glad I did! As
a result of letting go or "plutoing" that class, I made
room for another in-depth marketing class that will better
serve me and you, my clients and readers.

So what can you "pluto" in your life and/or business? What
are you currently committed to that you need to release, or
demote, so you can make room for taking action and
overcoming your fear of marketing? Could it be you're
hiding behind things you're tolerating instead of taking
action on your goals?

Use the following toleration checklist to evaluate a
commitment, situation, or anything that may be standing in
the way of making the progress you want to make. If you
find yourself complaining about "not enough time" you may
want to consider getting rid of, or at least minimizing
some of the things you are tolerating, such as the
following.

- Letting e-mail and the internet invade your scheduled
work time.

- Excessive clutter that makes you feel stifled when you
sit down to work.

- Excessive personal phone calls during your scheduled work
time.

- Friends and family who want you to do errands for them
because you're home.

- Never getting around to doing your "To Do" list, because
you're reacting instead of taking charge of your day.

- Not getting the support you need to get the job done
because you think you can't afford it.

- Feeling like you can't do anything about your tolerations
because you might hurt someone's feelings or be a "bad"
wife or mother.

- Letting other people's "garbage" ruin your peace of mind,
so you don't feel like working ' so you don't...

The list could go on and on, but it's likely you're
allowing these tolerations because of fear - fear of
failure, success, hurting someone else, hurting yourself -
yada, yada, yada... The secret I have found to overcoming
fear is action ' clear, consistent, intentional, targeted
action. So the next time you catch yourself in the middle
of these, or other tolerations, take charge and "pluto"
them out of your life.

Here's my coach's challenge for you: take 30 minutes to
stop and take stock of your life. See what you can "pluto"
to make room for taking consistent action steps towards
your goals. The sooner you get going, the sooner you'll
get out of the energy draining rut you're in. You'll be
glad you did!


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Would you like to learn more about how building a
soul-based business can create a thriving business that
feeds your spirit and bank account? Visit my website at
http://www.soulpreneursuccessstrategies.com to check out my
free "Creating Money" ebook, free articles, and Soulpreneur
Coaching Services.
Sandy Reed, the Soulpreneur's Coach, is a business coach,
writer, ex-corporate manager, and co-owns her own
successful home-based business.

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