Do You Want To Know Where The Hidden Profits Are In Your
Business?
You really do have hidden profits in your business and all
of us are trying to find out where. To get you headed in
the right direction I want to relay a story to you that I
found very interesting and deals directly to this point. It
deals with your observations of your surroundings.
Are Keeping Informed About Your Industry?
I subscribe to dozens of publications, newsletters and
ezines to find that edge that many businesses are missing
today; especially in your business in 2008. I was reading
an article by Travis Miller and Jimmy Vee and I want to
share some of their article with you. It began like this:
How Do Others See You?
More than 300 years ago a young mathematician was resting
under an apple tree when he got "beaned" on the head by a
falling apple. It is this instance that is believed to give
Sir Isaac Newton an inspiration to formulate his theory of
Universal Gravitation.
But that story is an exaggeration cartoon of the actual
facts. The true story, as presented by John Conduitt,
Newton's assistant, portrays a far less amazing and
dramatic event. The truth is believed to be more like...
"While Newton was pensively meandering in a garden his
thoughts about the power of gravity (which brought an apple
from the tree to the ground) were not limited only to
bringing an object to the ground. The effects, Newton
realized, extended much further than usually thought."
Therefore, the inspiration every one believes to be the
catalyst of Newton's success was not a freak accident or an
unduplicatable process. It was really just a small
observance in a totally unrelated field.
Are You Asking The Right Questions?
Newton's success was dependent upon his ability to see
things that were going on around him and apply them to his
field of study. His success didn't come from a single or
turnkey action but by his ability to observe and ask better
questions.
Now, before you can ask better questions you must see
things differently. Have you observed any changes in the
way people are responding to your ads or what questions
your customers are asking when they come into your
business? What concerns have your customers brought to your
staff and are you able to address those concerns
satisfactorily?
How Often Do You Hear Yourself Saying, "I'm not doing as
good as I would like to, but I know things will change
soon."
If you're like most business owners, you're sitting under a
tree waiting for an apple that may never fall. You're a
professional, you believe that attracting new customers,
convincing them to buy and getting them to eagerly refer
others is something that comes easily because you've been
in this business for some time. You believe that because
when you opened your doors, got the word out about
providing excellent service and quality products your
customers would keep coming.
The most frustrating part is when you see someone else,
maybe a competitor, someone with less experience or less
skill, just open their doors and unexplainably, Ignite
Their Business To The Next Level during a time when a
recession is looming, higher gas prices and a shrinking
dollar value.
Why Do Other People Get What You Deserve?
Does the other guy know something you don't?
The truth is, the more you get rooted and educated by the
common thinking of your industry herd the less chance you
have of ever succeeding.
Attracting new customers and clients is actually an easy
duplicatable and scientific process. In fact, with a little
observing and the right tools you can have high quality
prospects coming to you instead of you busting your butt
and wasting your money trying to find them.
The Hidden Profits Buried In Your Business...
Just like Newton and Gravity there is a hidden wealth of
profits, breakthroughs in marketing and cash buried in your
business that you are missing out on. Partly because you
don't see them and you are possibly too close to your
industry and to your business. You have a lot of yourself
invested and you don't have the tools to see things
objectively and ask the right questions.
Learn how you can get the tools that could help you ask
better questions, create a process that can be done over
and over and produce quality customers that look for you
and happily pay for what you are selling.
----------------------------------------------------
Hal Hoadley has been creating direct mail marketing events
for multi-million dollar companies for 24 years. His
marketing skills have produced million dollar sales in
various markets through out the United States. Recently,
Hal has put together a marketing plan that is guaranteed to
get attention. He calls it "The Ultimate No BS Marketing
Plan".
http://www.lahpromotions.com
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