"Never give up on something that you can't go a day without
thinking about." —Unknown
Have you ever given your all to something, experienced some
delays, encountered disappointments, and then given up?
What about when it comes to marketing your business? Do you
sometimes get frustrated because the results you want
aren't coming to you as quickly as you'd like, despite the
fact that you bust your butt to see results? Do you then
start to doubt yourself, your skills and talent, your
ability to succeed?
You're not the only one. I know I've been there more than
once since being self-employed. I have been tempted to quit
on projects or promotions that weren't going strong on more
than one occasion. And I've even contemplated giving up on
self-employment when the chips were down and times were
tough.
I remember being in my own practice less than a few years,
and for a few weeks, things got really tough financially.
It seemed like no one was signing up for my program all of
a sudden, two (non-ideal) clients had decided to back out
and money got really tight.
Was it a funk or was it a sign that I shouldn't be
self-employed? I couldn't tell. I went into fear mode,
wondering if I would have to go back to working in the
corporate world, something I just couldn't bear to think
about, but I just didn't see the alternative. I was THIS
close to giving up and shutting down my business.
And then something happened. I was walking across Union
Square in New York City, headphones on, listening to the
radio and a song by Aaliyah came on the radio. The lyrics
really spoke to me:
And if at first you don't succeed
Then dust yourself off and try again
You can dust it off and try again (Try again)
'Cause if at first you don't succeed
You can dust it off and try again
Dust yourself off and try again (Try again)
It was a good song and came at a good time.
When the song was over, I flipped to another channel on my
Walkman. The SAME song came on. I listened to it and got
chills up my spine. I thought, "OK, perhaps I shouldn't
give up so easily. Maybe there is a way."
Not sure if you'll believe this, because I didn't at first.
But I flipped to yet another channel. And yes, there it
was. The song was playing again. The SAME song about not
giving up, about dusting myself off and trying again. I got
more than chills. My eyes welled up in tears and I stopped
in my tracks. I stood there silently and made a commitment
to myself: I was never going to give up. I was going to do
what it took to succeed at this thing. And the rest is
history...
YOUR ASSIGNMENT:
1. Don't give up. If the going gets though, if marketing
becomes a challenge or you're not seeing results, keep
persisting. Try a different approach. Look at what
successful people are doing and do something similar (don't
copy—just get inspired). Finish what you've been
procrastinating, just don't give up. Success is right
around the corner and most people give up JUST before they
reach the top.
2. Look for support, a mentor, or a marketing coach. Learn
only from people who are already successful or have
achieved what you want to achieve. Mentor with people who
live the life you want to live. Join programs or mastermind
groups with others going through their own processes, so
you know you're not alone (Try my new Inner Circle:
www.ClientAttractionInnerCircle.com.)
3. Print up the following quotes on persistence and stick
them on the wall next to your computer, tape them on your
bathroom mirror and your refrigerator, whatever it takes to
read them over and over again, to give you the strength to
keep going. I'm rooting for you and I know you can do it. :)
Quotes to keep you in Client Attraction Mode, even when
things get tough:
"Never, never, never give up!" —Winston Churchill
"Never Quit. Don't ever, ever quit. Recognize that stopping
now, regrouping to try a new approach isn't quitting. If
you quit you'll regret it forever." —Rudy Ruettiger
"Great works are performed not by strength but by
perseverance." —Samuel Johnson
"Success seems to be largely a matter of hanging on after
others have let go." —William Feather
"Character consists of what you do on the third and fourth
tries." —James A. Michener
"Most of the important things in the world have been
accomplished by people who have kept on trying when there
seemed to be no hope at all." —Dale Carnegie
"A champion is someone who gets up, even when he can't."
—Jack Dempsey
"It's not whether you get knocked down; it's whether you
get up." —Vince Lombardi
"Let me tell you the secret that has led me to my goal. My
strength lies solely in my tenacity." —Louis Pasteur
"If you are going through hell, keep going." —Winston
Churchill
"When you reach the end of your rope, tie a knot in it and
hang on." —Thomas Jefferson
"I think and think for months and years. Ninety-nine times,
the conclusion is false. The hundredth time I am right."
—Albert Einstein
"When things go wrong as they sometimes will; When the road
you're trudging seems all uphill; When the funds are low,
and the debts are high And you want to smile, but have to
sigh; When care is pressing you down a bit- Rest if you
must, but do not quit. Success is failure turned inside
out; The silver tint of the clouds of doubt; And you can
never tell how close you are It may be near when it seems
so far; So stick to the fight when you're hardest
hit— It's when things go wrong that you must not
quit." —Unknown
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Fabienne Fredrickson, The Client Attraction Mentor, is
founder of the Client Attraction System™, the proven
step-by-step program to attract more clients, in record
time...guaranteed. To receive your F.R.E.E. Audio CD by
mail and receive her weekly how-to articles on attracting
more clients, visit http://www.ClientAttraction.com .
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