The first step in successfully marketing any product is
that of building interest and excitement for potential
clients.
Autoresponders are an essential business tool in building
excitement and interest. For example, to build interest in
a product or service, tell them what it will do and how
soon it is available to them. If you are writing an ebook,
let the visitors and potential opt in subscribers know
about it on your website.
However, you can do more than build their interest by
telling them about it, you can also use an autoresponder to
allow them a preview of your product. Previews are great
business tools, which allow your potential client, just a
small taste of what is in store for them. It is the same
concept as watching those previews of a movie coming soon
to a theater near you. It works!
All you have to do is load one chapter from an ebook into
the autoresponder then place an opt in form on your
website. Visitors who are interested will enter their name
and email address to receive their free chapter preview.
This builds your list of potential customers. Once a week,
send them a reminder email, giving them the release date as
well as information of what they can expect from your
product. This keeps building the excitement and interest of
the product.
A couple of days before you launch your product offer a
pre-release copy for sale, to those who received the
preview. You can decide if you would like to offer them a
discounted price for the purchase in offer or you can leave
the price as it is on launch day.
You should check the list of individuals who signed up for
the preview, to see how many subscribers there are. They
have their option to unsubscribe, yet they continue to
receive information. These are high target contacts for
your product. They hold interest and excitement about
receiving the autoresponder message letting them know it is
time to get their own copy.
Automation is a wonderful creation. When you use an
autoresponder, you can find out whether there is a market
for your product, while building excitement and interest
before its release. It is essential for creating profits,
be sure to use an autoresponders to build interest. You can
watch the profits come in when you build interest and
excitement for your potential clients.
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Roy Chan is a business consultant, providing useful online
marketing information since 2004. To get your free email
marketing software, value - $27 as well as a 7-Day Email
Master Course at his website now, please visit:
http://www.email-autoresponder-review.com/subscribe.html
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