Are You Client Friendly?

Are You Client Friendly?
There was a teleseminar I was interested in attending last
week (promoted in a colleague's e-newsletter) and so I
dutifully clicked the "register here" link.

That link took me to another web page (after 3 tries),
which gave me another description of the same teleseminar
and asked me to "register here". I clicked that second link
and it brought me to yet a third page which asked me to,
you guessed it, "click here to register".

Enough is enough!

Even though the teleseminar is something I'm interested in
and, as an added benefit, it's f'ree, it's just not worth
the hassle of TRYING to sign up. I gave up at the third
registration link.

So I have to ask you, are you "client friendly" - that is,
are you easy to do business with?

Do your clients cringe in frustration when trying to order
something or pay you for services or do you make it as easy
as possible?

Here are just a few things you must incorporate into your
business to be "client friendly":

1. Accept different payment methods.

Even though many of us live in an "online bubble", reality
is that many people aren't comfortable with paying online.
As a result, offer your clients the option of printing your
order form and faxing it in or consider accepting checks
and money orders.

The slight inconvenience to you will be more than made up
for by the number of increased sign-ups and sales.

2. Minimize the clicks.

The more hoops you make your clients jump through, the less
likely they're going to do it. Our attention span is short
and it's very easy to click over to another website.

Recognize that and adapt your business accordingly.

3. Accept multiple payments.

Many people (and business owners) live on budgets and use
credit these days -- by offering payment plans which allow
customers to spread out their payments, you make it easier
for them to do business with you.

Your business systems must take into account that we are,
as a people, too busy and overwhelmed with different things
competing for our attention. The easier you make it for us
to do business with you, the more likely we will, and in
greater quantities.

Your Coaching Challenge:

I've seen an overwhelming amount of emails lately from
people professing to teach systems and processes and yet
working with their businesses is tantamount to running a
gauntlet: emails aren't responded to, product links don't
work or take you through a maze before you can actually
order, etc.

In setting up the systems for your business, I challenge
you to pretend you are your own client and go through all
the same steps your clients and prospects must experience.

Then improve your process.

After you go through the steps, ask someone who is NOT
familiar with your business to go through the same steps.

Then further refine and improve.

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For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series "5 Simple and Easy
Steps to Put Your Marketing on Autopilot".