There are some solo-entrepreneurs that market 'til they're
blue in the face, and STILL don't attract ideal,
high-paying clients. They're seemingly doing all the "right
things": they've got marketing materials, marketing plans,
they're speaking, networking, etc. and yet producing no
real results. Yes, they have some clients. Yes, they're
making their bills. But they're not seeing the kind of
success they so desperate want. (Are you one of those?)
You might be wondering, "What is going on? What am I doing
wrong?? I'm busting my chops, working like a dog, and yet
my 1ncome is still NOT what I want it to be... in fact, not
even close." On the outside, everyone probably thinks you
have a great business, but YOU know what's really going on,
especially financially. I actually hear this a lot. As I am
working with higher level clients (people who have plenty
of clients but not the business or 1ncome they really want
to be making) I'm noticing that the marketing is only half
the problem.
What's usually happening is two things are getting in the
way. Yes, the marketing needs to be tweaked or reworked.
Usually, the target audience needs to be narrowed down or
changed to a higher level client, and then inevitably, the
marketing message needs to become clearer and more
compelling. So, we work on that.
But most of the time, it's something MUCH more drastic and
destructive. It's what's going on INTERNALLY that's
botching your results: THE MINDSET. And I've come to
realize that if the INSIDE is not matched to the OUTSIDE,
then you won't get the results you want. Period. Here's
what I mean:
There's the OUTER game of Client Attraction: the marketing
and the action and the behaviors.
Then, there's the INNER game of Client Attraction: your
thoughts, feelings and beliefs.
If these do not match, there's no way you can create the
business you SAY you want. Here's an example: Pretend Susan
is a solo-entrepreneur and she's been in business for
almost 4 years. She's networking, speaking locally, doing
an ezine, and everything else she "should" be doing. She's
good at what she does, but she's just not making the mo-ney
she wants to make. Not even close. That's when we examine
her marketing and make tweaks.
But here's the kicker: we ALSO look at the stuff under the
surface too. When we probe deeper, we realize that one or
more things aren't in alignment with her big goal she says
she wants:
The Thought: "I WANT TO MAKE $500,000 this year."
The Feeling/Belief: "IF I HAVE THAT MANY CLIENTS, I WILL
GET OVERWHELMED AND LOSE MY FREEDOM. BESIDES IT WILL BE TOO
MUCH WORK, SO WHY BOTHER."
The Action: SUBTLE SELF-SABOTAGE BEGINS TO HAPPEN, because
deep down, Susan wants freedom and ease more than she wants
the money. She may not think that consciously, but it's
very real on a subconscious level. And that translates into
Susan not doing what it takes, not taking the actions or
exhibiting the no-excuses behavior that would create a
business that brings her that much mo-ney per year.
Essentially, what's happening with Susan is that she's
driving with the brake on, and going nowhere fast. So, she
steps on the gas pedal even more, but still not getting any
results. It's destructive, but most importantly, after a
while, there's going to be a shortage of gas and then the
whole car will stop moving. She thinks she just wasn't
meant to be in business and packs it up to go back to
working for someone else, feeling like a big failure and
taking a blow to her self-esteem. For Susan to create the
1ncome she wants, all 3 need to match and be congruent.
The Thought must match the Feeling/Belief must match the
Action and Behavior. If not, you'll keep struggling, not
knowing why it's all so difficult.
It's an insidious game and the worst part of it is, you
usually don't know this is going on! Worse, you may not be
able to recognize the underlying limiting beliefs, fears
and self-doubt that stops your behavior. The solution?
Getting really clear on where you're not being congruent.
This is BY FAR, my most effective thing to work on with a
client or workshop participant. Why? Because when you
change someone's inner states (the INNER game of Client
Attraction) you begin to immediately see an increase in
their business and in their 1ncome. Quantum Leaps begin to
happen and it's as if the vice-grip that's been holding
back the success of your business is FINALLY RELEASED. And
there's just so much more easy and flow (and financial
abundance pours in.)
I've seen it time and time around with my clients and
Mastermind members. When we clear the GUNK, the mo-ney
follows. I know from experience, because it happened to me.
In fact, it keeps happening, over and over again. The more
I work on my INNER game, the more I make. And it all
becomes easier: I work less and make mo-re. That's when you
know you're becoming more congruent.
YOUR ASSIGNMENT:
If you're feeling like you're working really hard but not
seeing RESULTS (either in your number of clients or in your
re-venues) then it's time to look at your INNER game of
Client Attraction: your mindset. Notice the relationship
between your thoughts about your goal, your feelings about
achieving your goal and the actions you're taking to reach
that goal.
Are they congruent? Are they aligned? If not, then you're
going nowhere fast. Not until you get yourself a mindset
breakthrough. That's when the marketing breakthrough
happens, which results in an 1ncome breakthrough. Once you
create those breakthroughs, your business and your life
will NEVER be the same. I guarantee it.
----------------------------------------------------
Fabienne Fredrickson, The Client Attraction Mentor, is
founder of the Client Attraction System™, the proven
step-by-step program to attract more clients, in record
time...guaranteed. To receive your F.R.E.E. Audio CD by
mail and receive her weekly how-to articles on attracting
more clients, visit http://www.ClientAttraction.com .
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