If you are currently in a corporate job, you won't know the
first thing about starting and running a business.
Therefore, you may be initially pinched for both time and
money. Yet, once you've defined your idea and defined who
your best and favorite client is, you need to do some
Client Attraction Marketing and sales. How to do this with
limited time and money is the question many people have all
over the world. My advice is always the same - put yourself
in your ideal client's well-worn shoes and ask yourself
these questions:
1. What is it that keeps them up at night worrying?
2. What is the biggest struggle they encounter on a daily
basis?
3. What is the biggest improvement they could make in their
lives, if they used your product or service?
4. What would they buy before and after your product or
service?
5. Where do they shop? Where do they hang out?
6. What do they read?
7. What would they pay anything and do anything to solve or
achieve?
Sometimes, my clients have a difficult time getting answers
to these questions. This is when I recommend asking your
ideal client directly. Make a list of the 5 clients you
currently have that you would like to attract in large
numbers. These are your favorite clients, the ones who got
the best results from you and you LOVE working with.
Contact them, and let them know that you are working on new
marketing material and need their help (most will be
honored that you asked them and will jump at this
opportunity to help you) and that you'd like to ask them a
few questions over the phone. Tell them it will take 30
minutes to 1 hour to answer the questions above, and then
setup a time to talk. Consider doing this over lunch so you
can really spend some time with them on this.
If you don't currently work with your ideal client, then
become a client detective. Find another adult that fits
your client profile, preferably someone connected to lots
of others who have the same need. Remember, birds of a
feather flock together. Does your ideal client live on the
other side of the globe? If so, you don't need to jump on
an airplane to do your detective work. Just locate a
Foreign National business association in your area and
attend one of their monthly meetings. Or, just write the
president of the association with your questions. You'll
get the information you need on how to approach this
client, what their struggles are, and how to position
yourself in the future to attract that type of client
effortlessly.
Skipping this research is the biggest mistake new
entrepreneurs make. They assume they know their target
market, and focus on building a product or service that
they "think" people will want. They write little slogans
that their friends love, but aren't worth a hill of beans
when it comes to attracting clients consistently. The
marketing effort then becomes laborious and costly because
you don't have a clear message.
----------------------------------------------------
Kim Schott, created the Keys to Client Communication System
to help struggling self-employed professionals master
Client Attraction Marketing while increasing their revenue,
and taking more time off. Signup for our FREE eZine ($107
value) by visiting
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