Too tough for you? Just Right for Me!

Too tough for you? Just Right for Me!
Have you recently been bombarded by all the talk about
recession, hard times and all the rest of the "Gloom and
Doom" speak going around out there? Me too, and frankly
I'm laughing at it. I've been a sales professional for
over twenty years, and I'm here to tell you what's
happening right now is no different from what has occurred
at least half a dozen times before in my personal career.
When things get tough, certain members of every industry go
down with the "economic" ship. The weak fail and the
strong survive. The weak usually include start-ups,
because most new businesses are undercapitalized to begin
with and without an established customer base the start-ups
can't weather the storm.

For those of us making a living selling a product or
service this can be very disconcerting, especially when
prospects tell you they are not spending any money because
they are simply trying to survive. Again, I've been
through this before and I want you to know that the current
situation is - in fact - a tremendous opportunity for you
to rise to the top of your field, regardless of what you
are selling!

Here's the thing - what you are seeing now is just a cycle.
As some of your prospects fail, the survivors are getting
whatever market share the failures left behind. The
survivors are getting stronger, and they are buying
products and services - right now - that make them operate
leaner and with better efficiency. When things come around
again, these customers will continue to be strong, and a
whole new group of start-ups will enter the game, spending
money like crazy on products and services to get their new
businesses rolling. A few years later the same thing will
happen all over again! You can't fight it, so embrace it
and get your market share of the business that's out there!

Look around at the other people currently selling your
product or service - what are they saying? 80% are
complaining about their customers going out of business,
reducing orders, etc. They're telling you they are making
less money than last year. Some are looking for a new job.
Let them! Here's how I feel - "Too tough for you? Just
right for me!" Don't you get it? The same things that are
happening to your customers are happening to you and your
peers as well! Some salespeople are shutting down,
unprepared to fight the battle or weather the storm, while
others are taking full advantage of the situation and
reeling in the market share the others are leaving behind.
Really, all you have to do to succeed is get tough, get
organized, stay positive and enthusiastic, and stay focused
on your game plan. You may have to pick up the phone a few
more times than you'd like, or walk in a few more doors
than you would prefer to, but so what? Success is worth
it. So next time you hear a fellow salesperson whining
about how tough it is, tell them "Too tough for you? Just
right for me" and then get out there and secure your future.

I hope you choose success - it's just more fun than failure.

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Don Mastrangelo is the author of the #1 Best-Seller "Ready,
Set, Sell! - How to Get From ZERO to Sales HERO in 90
Days". He can be reached at http://www.DonMastrangelo.com
, mailto:info@donmastrangelo.com or (800) 688-0999.