The first thing in the mind of the uninitiated may be the
questioning of what on earth we mean by SEO services. UK
websites are in need of search engine optimisation services
as much as any other, within their local area. SEO
services UK refers to search engine optimisation within the
UK marketplace, which in a nutshell is ensuring that a web
page has the highest possible position in UK searches for
its most important keywords. Keywords are exactly what
they sound like - the key words, those of most value, the
words which a surfer would use when searching for your
services on the web. Anyone offering SEO services in the
UK should be looking for the "long tail" keywords, and by
optimising a site for the UK it could be argued that he is
already in the realms of the long tail, because the UK is a
much smaller market than the global or US markets.
Long tail keywords are those which might not have the most
searches, but which hopefully have less competition up
against them in the search engines too, so they are more
specific and target a particular "niche".
For example, it may be difficult for someone offering SEO
services in the UK to guarantee a client that he can get
his site in a high position on the keyword "diet" as there
are a huge amount of competing sites. As soon as he has
targeted "diet uk" then that has narrowed down the
competition (and the searches) and if he is targeting
"chocolate diet uk" then he is travelling further down the
route of the long tail.
The absolute gold in SEO services is to find a keyword for
which there are a reasonable number of searches per month
but little or no competing websites.
Directory submissions are another string to the bow of the
offerer of SEO services. UK directories are again smaller
in number than global, but still the more localised and
targeted the better.
Other SEO services UK site owners would appreciate include
article writing, blog and forum posting etc. These are
designed to get a website interacting with others, which is
the name of the game. Good content on the site brings
incoming links; both of which are fundamental SEO services.
UK websites should ensure that they have good content which
relates primarily to the British market or reader (without
American spellings and idioms) and link to and from UK
authority sites. The better the content the more people and
sites will want to link to your site, and the higher up you
will travel in the search engines.
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For more about small business web site design please visit
http://smallbusinesswebsiteservices.co.uk/
Ray & Dianne Davies have been employed full time with their
Internet based business since 1999.
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