Is your income limited because it depends primarily on your
time? Do you have income when you're speaking or working
with clients, and no income when you're not?
It's easier than you think to quickly create and sell
information products and generate passive income.
Here's what one author and speaker did. And you can do
something similar.
Before his book had sold enough copies that anyone would
recognize it by name, this author had a chance to speak at
the American Orthodontics Association. Unfortunately, he
was only selling the book at the back of the room, and his
other books, tapes and videos were low priced and also
meant little to most people at this point in time.
He needed something that would generate a lot more than the
book's $20 sale price, yet not take away from badly needed
book unit sales! He put together a simple and small 4-page
catalog/brochure that detailed the benefits of each
product—then put the book and his other products into
a bundled package, and priced them at $299. It took 6
hours and $572 to do the prep work, and he sold $31,000 of
these packages!!
When you have only one product to sell at the back of the
room, that's all you can sell. The first step in my "Turn
What You Know into Cash Flow Now System™" is making
passive income a priority so you can find the time to
leverage your two most valuable assets: 1) What you know
and 2) Your time. You can quickly create products that
sell online and at the back of the room, similar to what
this author did.
At the same time, generating passive income is not magic
and it doesn't happen overnight. You must make it a
priority. Here are some things you can do now.
Take a look at your day and when you make time for
preparing presentations, marketing and creating products.
If you don't yet have time in your schedule for creating
products, make room in your schedule for it starting today.
Prioritize your daily task lists, schedule in your follow
up time, and put a pause on non-essential time leaks and
the activities that are "time sponges" - you know, the ones
that soak up all your time. You know you've been in "time
sponge" activities when the whole day goes by and you don't
know what you did all day or what you accomplished. When
you put a pause on these activities, you can fully focus on
creating products and passive income.
Cluster your time so that you have client days, business
and product development days and days off so that you make
the most of every minute you have. When you do that, your
mind focuses on the task at hand and you make a lot more
progress.
Schedule appointments with yourself and mark them in your
calendar in pen. These are appointments to write, to
create your proprietary system, and to produce your
products. Build production time into your schedule. For
example, it takes approximately 2 weeks to edit and produce
CDs once they're recorded. Decide how many products you'll
develop this year. I created the special leveraging system
so that you create a series of products from one set of
ideas or principles - that is, your proprietary system.
Leverage everything you do so that you generate passive
income. That's the commitment you make at the beginning of
the year.
Plan the sales of your products to coincide with speaking
events or important conferences. If you're speaking or
exhibiting at a conference, plan special promotions and
offers, too.
Making passive income a priority means scheduling
consistent time for developing and selling your products.
It's easier than you think.
P.S. Who was the author referred to in this article? Jack
Canfield. Before he was a best-selling author and guru.
Action Steps:
* Write down the special events and conferences you'll
attend, speak at or give this year. List the products
you'll promote there.
* Make a list of presentations, programs and materials that
you've already created that you can re-purpose for a
special event or conference. You're already on your way to
creating info products that sell!
----------------------------------------------------
Jan Wallen works with individuals and companies that want
significant sales results. Jan is action- and
results-oriented. Once you start working together, she is
100% committed to significant sales results for you. To
learn more, call (646) 485-4059 or go to
http://www.janwallen.com
No comments:
Post a Comment