The websites abound. The pop-ups pop all around us.
Pictures of thousands made by internet "guru's" ... and,
oh, by the way, you can too, if you just purchase their
information and follow it to the "T". It's as easy as that,
isn't it?
For many of us who have bought into the hype, purchase the
program, product, software or website, and tried to follow
their simple instructions to riches, all we find is a big
credit card bill at the end, and, if we're lucky, a check
for $8.66 from the company we've signed up to be the
affiliate for. At the end of the day, our big list has 8
people on it, and we realize that we're not making any
money. So did we get ripped off? Or did we do it wrong?
Probably neither. The fact is that the information we
purchased was, most-likely, great information. Did we do it
wrong? Probably what we did was just fine. So, why aren't
we making those buckets of money that we thought we were
going to make? Let me venture a few guesses.
1. "I thought that making money from the internet was going
to be easy." Come on, let's get real for just a moment.
Nothing worth having has ever, ever been easy. A home-based
internet business is just as much work as any other
business. We just didn't put the effort into making the
business work in a way that would bring us the income we
wanted.
2. "I thought that making money from the internet was going
to be inexpensive." Please don't ever believe anyone who
says that a successful internet business is cheap. What
they really mean is this: "Making money on the internet can
be much less expensive than other businesses, provided your
money is spent on the right things, and in the right way."
The fact is, that anything you do on the internet these
days requires an expenditure of money for advertising. You
can't build a solid, good quality list without spending
money. You can't get the quantity of visitors to your
website that you want without spending money. The trick is
spending the right amount of money on the right things.
This, very often just comes from trial and error. There
are plenty of sites, guaranteeing 25,000 visitors to your
site for $39.95. Amazingly, though, if things aren't set
up right, maybe 3 sign up for your list. That's a cost of
$12.50 for each legitimate potential customer ... mighty
expensive.
3. "I thought I could just set up the "website in the box"
and go about my life, making money 24/7/365. OK, here is
the cold fact. You have to WORK to establish a profitable
internet company. Once the company is mature, you can
relax a lot more than a traditional business (if you've set
things up properly). But getting to that point is a great
deal of work.
Does all of this mean that you shouldn't start an internet
business, or if you have one that's not making money, you
should abandon it? By no means. The internet is an
incredible place to do business in a way that will give you
flexibility and good income. But you must do the right
things, in the right way. Don't give up - learn! Spend
some time with a mentor or coach. Someone who has been
successful and can help you wind your way through the maze.
And work your tail off! The trick is doing the right
things in the right way, so each an every effort made on
your behalf results in progress and profitability.
----------------------------------------------------
Mark Albertson (http://www.pluginprofitsite.com/main-20286
) is a nationally known business coach, author, speaker and
business attorney. Mark is also a radio personality in the
Seattle area, hosting KVI talk radio's "Minding Your
Business" show. Mark coaches people interested in starting
business as well as established entrepreneurs. Visit Mark's
website at http://www.u2b-rich.com .
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