Have you ever attended a free workshop or teleclass just
waiting for a nugget of wisdom that would help transform
your business? But when it's over you think, "Well that's
an hour I'll never get back"?
Don't get us wrong, we think free workshops, seminars and
teleclasses can be an extremely effective way to build
relationships with potential clients. But, there's nothing
worse you can do to your prospective clients than waste
their precious time on an hour-long commercial disguised as
a free workshop or teleclass!
Sure, you might get lucky and get a one or even two new
clients. Unfortunately the vast majority of the time your
prospects will walk out or hang up annoyed that you just
wasted their time. Now they're even more frustrated and
even less likely to attend your future workshops. And you
can just forget about them passing on your information to a
friend!
So here's a novel idea...when you are fortunate enough to
have a room full or line full of people that are interested
in hearing what you have to say, make it worth their while!
Give your prospects some valuable information they can
start using immediately.
For example, how many times have you heard your prospects
and clients say, "Yeah, I have been meaning to do that but
I just haven't gotten around to it yet."? We all know why
they haven't done it yet (whatever "it" may be). They
don't have an easy way to accomplish their task or achieve
their goal.
Why not give them a strategy - your strategy - that helps
them get around to it?
We can guarantee every person sitting there is waiting to
hear what you have to say because they want you to help
them find a way to take away their pain or help them
accomplish their goals.
When you help people discover an easy way to solve their
problems or achieve their dreams, three things will happen:
1. Your prospects will recognize you as an expert.
Remember, experts are called on as a first resort versus a
last resort, they get paid more money, and are offered more
opportunities like paid speaking engagements, joint
ventures and endorsements.
2. Your prospects will appreciate your generosity and want
to reciprocate. They will buy from you, refer others to
you and evangelize about you.
3. You will unleash the power of your Marketing
Karma™ and help you create an abundant business that
not only thrives, but provides value in the world.
We challenge you to create a program that provides value to
your target market - all wrapped up with a neat bow just
from you! Your prospects will love you for it, tell
everyone they know about it and keep coming back for more!
----------------------------------------------------
Kelly L. LeFevre, MSM, and Molly A. Luffy, MBA, authors of
the upcoming book Unleash Your Marketing Karma: How to
Build Your Business by Giving It Away, are Co-Founders of
the Business Building Roundtable. This free virtual
community helps service-based solo/micropreneurs create
powerful strategies and implement innovative techniques to
achieve their ultimate success and satisfaction. To learn
more visit http://www.BusinessBuildingRoundtable.com
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