Capture Targeted Traffic with Joint Venture Marketing

Capture Targeted Traffic with Joint Venture Marketing
McDonald's Happy Meals and Disney's toys. Garmin's GPS and
Hertz's rental cars. These are all tried-and-true joint
venture marketing partnerships that have led to significant
success - and increased revenues.

The underlying fundamentals of joint venture marketing are
simple. You partner with a company and have them deliver
your message to their customer base. In turn, your
collaboration partner garners a percentage of your profits
by expanding their asset offerings.

Whenever Disney has a new movie arriving in theaters, they
utilize McDonald's as a marketing partnership to generate
additional excitement and exposure. In turn, McDonald's
capitalizes upon the popularity of the movie and makes
additional Happy Meal sales.

With the relationship between Garmin and Hertz, the
benefits are significantly twofold. Garmin's legitimacy
undergoes a significant boost, as Hertz is actively
promoting the product. In addition, Garmin demonstrates to
the end user how effective its GPS systems work, thus
having essentially days to engage in first-hand marketing
to the consumer. On the other hand, Hertz gains additional
profits from renting out the Garmin units as an addition to
their rental car fees.

Whether you own a multibillion dollar corporation or a
one-person operation, any business can capitalize upon the
powers of joint venture marketing. In fact, joint venture
marketing is much more effective than your traditional
advertising campaigns - where you toot your own horn to a
critical audience.

For example, if you see a banner advertisement extolling
the virtues of X Company's software, you would review it
with a weary eye. Consumers, both subconsciously and
consciously, believe that they should be critical of any
self-promoting advertisement. Therefore, not only do you
have to overcome this initial skepticism, but you must
compel them enough to click through to your website.

On the other hand, if their favorite blogger mentions the
power of X Company's software, the consumers are much more
inclined to take a look at the product. In fact, they
already have a good impression, and thus, chances are they
will become a converted sale. You eliminate the barriers
of skepticism, as well as the lack of motivation to view
your website. The other company also enjoys increased
revenues, typically through a commission on all leads or
sales.

Thus, one of the most effective ways you can promote your
website is through joint venture marketing. By
capitalizing upon the relationships that other companies
have already built with their customer base, your products
can enjoy the benefit of a positive first impression.

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Christian Fea is a Collaboration Marketing Strategist. He
empowers business owners to discover how to implement
Integration, Alliance, and Joint Ventures marketing tactics
to solve their specific business challenges. He
demonstrates how you can create your own Collaboration
Marketing Strategy to increase your new sales, conversation
rates, and repeat business. He can be reached at:
http://www.christianfea.com