If you are article marketing, but not finding any success
in doing so, you might not be doing it correctly. Almost
anyone can write articles, but writing ones that drive
targeted traffic to your website is the challenge. How do
you interest potential customers in what you have to say?
And, once they are interested in your article, how do you
drive them to your site and possibly convert them into
customers? The following are some tips that will help you
to master the art of article marketing.
(1) Put yourself in your customer's shoes. What
information about your product or service would be helpful
to your customers? If you were your customer, what types
of things would you want to learn? Write about those
things. Answering frequently asked questions, or solving
problems that your target market is likely to have, will
make you look like an expert in the eyes of your reader,
and people are more likely to buy from someone they view as
an expert in their field.
(2) Find the keywords that your clients will likely search
for when looking for information on your product or
service. Even if your website doesn't rank well with the
search engines, an article that makes good use of keywords
might. Be sure that your keywords appear frequently in
your article without reducing the quality of the writing.
(3) Don't misspell or misuse words. Use a spellchecker and
a dictionary. In particular, watch for frequently misused
words that might not get picked up by a checker, such as
"there" versus "their", and "then" versus "than". An
article that is littered with misspelled or misplaced words
will not look professional and this will reflect on you.
If there are multiple mistakes within an article, readers
will view it as poor quality and will not value its
content, even if it contains high caliber information.
Also, a well written article is much more likely to be
picked up by individuals looking for quality content for
their ezines and newsletters that could potentially be sent
out to hundreds or even thousands of readers.
(4) Have someone proofread your articles. Proofreading
your own articles simply is not enough. Often you miss
typos and errors because your mind knows what is supposed
to be written, and thus overlooks mistakes. Have a trusted
friend or colleague proofread your article and ask them for
feedback. They may be able to point out things that you
haven't made clear, or things that you hadn't thought of
mentioning. If you don't know anyone willing to take on
this task, consider outsourcing. Many Virtual Assistants
offer proofreading and editing as a service.
(5) Use a thesaurus. Frequently repeating the same words
throughout your article will make it seem as though little
thought or effort went into its creation. You don't have
to litter an article with big words in order to sound
intelligent, in fact the easier the article is to read, the
better, but at the same time, it shouldn't be dull.
Repeating the same words again and again simply makes for a
monotonous read.
(6) Practice makes perfect. The more you write, the easier
it becomes and before you know it, the words will flow.
Using some or all of the above advice, almost anyone can
find success through article marketing. A well written and
informative article will drive highly targeted traffic to
your website. Combine these simple steps with your
expertise and you will be capable of creating articles that
get noticed.
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Kelly Sims is a Virtual Assistant and Owner of Virtually
There VA Services. To sign up for her free newsletter
providing useful information that enhances and simplifies
the lives of busy entrepreneurs, visit her website at =>
http://www.virtuallythereva.com .
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