Few marketing tactics are as focused or cost-effective as
writing articles for the purpose of establishing your
credibility and demonstrating your expertise to your
market. For entrepreneurs, this strategy is particularly
effective, especially over time. Utilizing this technique
in combination with your blog or web site is a sure means
of gaining market recognition and demonstrating credibility
in your area of experience and expertise.
Article writing is a means to give away a bit of your
knowledge and skill in exchange for the opportunity to
offer your prospects additional services. It is a wonderful
win-win for everyone. This article writing strategy has
been utilized and recommended by many top bloggers and
successful entrepreneurs. I must attribute a majority of my
site's growth to writing and distributing articles in a
targeted, focused manner. These articles have appeared in
countless company and web newsletters, blog posts, web
sites and so on, helping to establish my market credibility.
The methodology is simple: Write about topics of interest
to your market and customers. Include an author tag-line at
the bottom of the article for inclusion of your name,
business, web site, etc... Then, publish these articles in
a variety of highly-targeted publications for maximum
market exposure. Do this on a consistent basis and remain
focused upon your mission. You might be thinking; that
sounds great and I can see the benefit, but I am not an
author nor could I ever afford such a service. Well, I have
good news for you! You can do this.
People are interested in your expertise, not your ability
to create exotic prose. Remember that most of today's word
processors include a dictionary and often a thesaurus that
will highlight any poor grammar or improper grouping of
words. You do not have to be as concerned with the quality
of your work, as the software will aid you to a great
degree. Additionally, you could always have a colleague
review it prior to publication.
The idea is to write from your own experience, centering
upon topics that have widespread interest where you have
applied your knowledge and experience to solve a problem.
This information will be of vital interest in your market
and your articles will be sought out as a credible source
of expertise. These activities will soon lead to people and
potential prospects visiting your web site and eventually
calling upon you to fulfill their needs!
This strategy will pay huge dividends over time. Once
published to the Internet, your articles will remain in
cyberspace forever, generating new prospects for you
forevermore. Furthermore, your articles will stream as part
of an RSS feed potentially reaching an unlimited audience!
The only cost involved is basically your writing time and a
small monthly fee for targeted article distribution. Now
that is a marketing budget any business can afford! You
cannot afford to ignore this marketing goldmine. Get more
information and get started today.
----------------------------------------------------
Daniel Sitter, author of both Learning For Profit and
Superior Selling Skills Mastery, has garnered extensive
experience in sales, training, marketing and personal
development spanning a successful 25 year career.
Experience his blog at http://www.idea-sellers.com
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