When I decided to turn my baby food delivery business idea
into a reality I imagined that someday I would open outlets
all over the country. Or perhaps I would franchise the
business. I thought that one day I would be the CEO of a
baby food empire.
Over time I came to realize that this business is not about
empire building. It is about heart. It is about love.
And it must be run by individuals that have a true passion
for infant nutrition and believe that a child's taste for
food is formed from the very first bite.....mothers. It
cannot be run by some "hired gun" store manager. Or a
franchisee who cares more about opening a string of sites
than changing the lives of children and their families.
Childhood obesity is an epidemic in our society. Helping
children form healthy tastes and eating habits is going to
require commitment and training at an individual level. No
corporation can facilitate change in the same way that a
mother supported by her friends can.
I also figured out that I do not want to be the CEO of a
big company. CEOs don't have time to change diapers and
drive kids to soccer practice. CEOs don't have time to get
to know their customers on a personal level. CEOs are too
bogged down with board meetings, personnel issues, and
operational chaos. The reason I started my baby food
delivery business is because I wanted to stretch myself
intellectually every day just as I had during my 15 year
career in high tech. While at the same time being a
conscious parent involved in every aspect of my children's
lives—like the stay-at-home mommies of the past.
I now have a new vision. I imagine hundreds of communities
with baby food business dotted across the US. Some are
small, some are large. I imagine that each one is owned
and operated by a mompreneur (mom + entrepreneur). And
each one is special and unique: with creative names,
flavorful recipes, and varied business models. But each
one is dedicated to helping babies make a healthy start. I
think this kind of business can only be successful when the
owner is a mother (or father) who is committed to infant
nutrition, is involved in the daily operation of the
business, communicates directly with customers, and
personally oversees the creation of the product.
It has become clear to me that I must write a series of
"how to" articles that can help other visionary moms embark
on their journey to own their own baby food delivery
business.
So, I now share my Sprouts Baby Food Inc. experience with
you. I hope it is helpful. I don't guarantee that you
will be successful. But you already have 99% of what is
going to take to successes...your own commitment and
determination. I can only give you a few ideas that may
help you along your journey.
----------------------------------------------------
Mischelle (Schelly) Weedman-Davis left her 15-year
high-tech career to become a stay-at-home mom but later
became the founder of Sprouts Baby Food, Inc. She now uses
her talents to support her husband's Seattle law firm, the
Davis Law Group so she can spend more time with her family.
http://www.InjuryTrialLawyer.com . But she remains
committed to infant nutrition and helping others that want
to start their own baby food business.
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