"What you have to give is enough--if you give it with all
your heart." --Chieko N. Okazaki
For years, I've noticed how many of my clients stopped
themselves from marketing because they needed to learn
MORE. They'd already gone through the required training,
and many were certified, but it was like something strange
was in the punch bowl and they were all drinking it: the
"I'm Not Enough Yet" fruit punch.
Here are some of the things I heard from some clients and
workshop participants. Notice the 'enough' theme:
I need to learn more to be credible enough.
I need to be an expert for clients to want to work with me
and since I'm not an expert, then I don't believe I can do
it.
I'm not good enough, I don't know enough.
I don't have enough experience.
I haven't studied enough.
I'm not as good as my competitors, so I need to be more.
Some health practitioners were a perfect example of this.
They didn't seem to be ready enough to get out there to
attract clients, until they learned more about other
holistic modalities: Reiki, herbs, yoga, acupressure,
aromatherapy, Chinese Medicine, CranioSacral Therapy, Jin
Shin Do, etc. Otherwise, they didn't feel ready to go out
there and market themselves in a BIG way.
I wondered where this was coming from. Was it a sense of
not 'being enough' as a person? Was it a fear of really
exposing themselves, meaning, if you're not "ready" to
market yourself fully because you don't know enough, then
you won't really ever have to expose yourself and be
vulnerable. Was it something about having to be a "good
girl" and if you weren't perfect, you weren't "good."
Perhaps it was the sense that they weren't whole and they
needed more to "complete" them.
Whatever it was, I knew this was a bottomless pit. They
would never end up feeling whole, just continuing to LEARN
instead of DOING. What I was sure about, is that if you
wait to know it ALL before you get out there and market,
you'll never actually get out there in a BIG way. There
will always be hesitancy and we all know that "He who
hesitates is lost." This is a bit like Perfection Paralysis
that I sometimes talk about. Except now, it's a false sense
of needing to BE perfect.
You don't need to be the expert to do more marketing and to
have clients. "Expert" is a relative term. I call myself a
Client Attraction expert, but I'm not the only one who
talks about marketing your practice so you can fill your
practice. And I'm not the one who's been doing it the
longest. But I do have a way of doing it that no one else
has, not just because of my System, but because of how I
deliver the information and WHO I am. My knowledge, my own
experiences, my methods, and my energy, all combine to make
me different in the marketplace. And it's the same for you.
You see, you can be an expert simply because you know more
than the average person. Stop anybody on the street and ask
them something technical about what you do (and take for
granted), and the likelihood is, they won't have any clue
what you're talking about. But YOU could do it in your
sleep. If you are a holistic healer, knowing a couple of
modalities or just simply how to make brown rice without
burning the pot is enough to have people want to work with
you. Heck, most people haven't eaten brown rice other than
in a Chinese food take-out container, let alone know what
it's good for! So, in that sense, you ARE an expert and you
DO know enough.
Dan Kennedy has a great saying: "Good enough is good
enough." Yes, you can learn MORE and I recommend you do.
For example, I read more books, manuals, and home study
systems on marketing, manifesting and self-improvement in a
year than most people read in a lifetime. But I'm not
waiting 'til I know it all, because I never will and
neither should you. But you better believe I'm still out
there attracting clients, and so should you. Forget
'Perfection Paralysis'! Just get out there more than you
are now and it'll all work itself out.
Your Assignment: Don't let the fact that you don't know it
ALL stop you from becoming a mini-expert. You know more
than the majority of people and these same people NEED you
to market yourself so they can find you. They need the
solution you provide. Have confidence in what you do and
then go for it.
Then, as you're working with those clients, continually
learn more, build a team of people and resources around you
so that you always have someplace to turn for an answer if
you don't have it at your fingertips. Clients can wait 24
hours for an answer. They don't care, they just want the
answer! Remember, if you know that "Good enough is good
enough" and you give it all you've got, you will always be
enough and your clients will get just what they need. Now,
go out there and do what it takes to fill your practice, OK?
That said, if there's ONE thing you do need to know more
about, it's marketing your practice. You can be the best
'whatever', but if you don't know how to systematically
attract new clients and close the sale, let's face it,
you'll never have a full practice. If that's the case, it's
time to invest in a step-by-step system that will feel easy
and authentic to you.
----------------------------------------------------
The Client Attraction Home Study System avoids all the
unnecessary stuff and instead gives you the most important
things to do to set up simple, solid systems, so that you
consistently fill your pipeline and continually get new
clients. It's all step-by-step, not a big mishmash of
things. So, you do step one of the system, and when your
done with that, you move on to step two and so on. You can
get it at http://TheClientAttractionSystem.com
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