I'm sure you've heard over and over the importance of
having a "target market," a specific group of people who
share similar qualities and have a problem that you and
your business can solve. Now, this is important because you
want to have a clear message that speaks directly to
potential clients, which has them saying, "Yes! That's what
I want! I'll hire you NOW."
The importance of this is very true because we honestly
can't serve everyone. If you feel resistance (a.k.a. fear)
beginning to bristle, perhaps because you believe you'll
lose business by not being willing to work with everyone,
just pause for a moment and ask yourself, "Would I really
want to work with everyone?" My guess is your answer would
be no because everyone is not your energetic match. Just
bring to mind for a moment someone you really can't stand.
Now, imagine your whole business filled with this
person-every client/customer. Kind of shifts the whole "I
want to work with everyone" perspective, right?
Understanding who your energetic match is is the secret to
magnetizing your target market. This is what we're going to
do together today, my friend.
First, let's look at why, if you recognize that having a
target market is important, do you resist it? Well, after
having coached with tons of entrepreneurs around this, I've
come up with what's missing in most of the traditional
"target market" talk:
It only addresses the outer. (And this doesn't get us
excited, but rather has us feeling limited.)
When asked to define your target market, you may have been
asked in the past to get clear about your target market's:
Age Gender Marital Status Occupation Problem they
need solved
Let's pause for a second...does this really guarantee to
help us get narrow and specific so our message stands out
to what they need? Well, not necessarily. I bet we could
get a room full of: 35 years old female single
nurses
...and they aren't all going to have the same problem.
So what we're really interested in is the situation your
target market needs solved and we make YOU the situation
solver. Then we tap into the energy that is the essence of
attraction between you and whom you WANT to work with.
It's this "inner part" that moves you into the excitement
of creating your "Ideal Client" rather than just "Target
Market."
You can begin to better understand who your ideal client is
by asking yourself: What are the qualities of my ideal
client? What jazzes my ideal client? What does my ideal
client expect from me?
Really, just let the answers to these questions flow and
FEEL what would have you excited about working with this
person. Answering these questions connects you to a
situation or type of person with whom you are a natural
energetic match. This way, you're drawn together like
magnets and your ideal client recognizes right away that
working with you is a must. They just feel it.
Golden Nugget: Your ideal client is usually someone like
you who shares your journey. However, they're in a
different, earlier phase of the journey. To understand this
truly is gold: when your ideal client is looking to hire
you, they're looking for a solution to their situation or
problem. They recognize you've been where they are and have
successfully made the change. This ignites belief that they
can do it too. It's a reassurance they're investing their
time, energy, and money in the right person and process.
It's easy for you to talk to them because it's kind of like
talking to an earlier version of yourself, yes? Just think
about what you would've wanted to hear.
So when you get clear about who your ideal client is, and
can effectively share the experience of your journey
(whether in person or in your marketing materials), in a
way that ignites the energetic match that the two of you
naturally are, then you've just accelerated the whole
process of bringing on new clients. (This is the whole
point of having a target market in the first place).
Call-to-Action:
Focus on the qualities of your ideal client: what jazzes
them (hint: it will jazz you, too!) and what they expect
from you. This sets you up to be an energetic match.
Get clear about your journey. What did it take for you to
get where you are? Be willing to share it. You'll be
setting up an automatic path of connection and
understanding. You'll be confident in your work because you
both recognize you've done it and now it's their turn to do
it, too.
Give yourself permission to work with your ideal client.
Nothing good comes from working with non-ideal people out
of fear. You deserve to be jazzed in your business-it's the
magic water for continuous business (and income!) growth.
----------------------------------------------------
Heather Dominick, Solo-Entrepreneur Expert, has over 10
years of teaching and coaching experience. Heather's
primary focus is in coaching entrepreneurs to partner the
inner and outer workings of business for increasing profit
and making successful business changes. To sign up to
receive your free business building e-course go here now
http://www.energyrichcoach.com
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