Everyone prefers getting a recommendation for a product or
a service. It means they don't have to do the research
themselves, or find out whether or not it's for them
through trial and error, shouldering all the risk. For
example, if you're looking for a good dentist, you're more
likely to ask someone you know and trust who they go to
before you'll look one up online or in the yellow pages,
right?
The same goes for your business. And you'll get HIGHER
QUALITY clients and customers through referrals than any
other method. So here are three super simple ways for you
to help your current clients and customers tell others
about you using the Tell-A-Friend strategy.
1. Simply add a sentence or two to the bottom of each issue
of your ezine or any other freebie offering you have.
Something like:
We grow by recommendation! If you enjoyed this issue, we'd
love it if you'd pass the word. Do so by forwarding this to
a friend and inviting them to subscribe at the link
(above/below).
You can embellish or simplify this according to your
personality.
2. Put a Tell-A-Friend (TAF) feature on your sign-up thank
you page.
A formal Tell-A-Friend software can help you make it super
simple for people to tell a friend about you and your
product or service. Some shopping cart systems and web
hosts offer this feature, so be sure to check yours and
start utilizing it now to help build your list.
If your current vendors don't offer this feature, I highly
recommend TAFPro for this. This software has a one-time
only fee (it's inexpensive), plus a very reasonable
installation charge if you need help from the very customer
service friendly Paul Galloway, the owner.
3. Having installed a Tell-A-Friend module, use it to
implement a contest with prizes.
Using any of the Tell-A-Friend module, you can easily take
the next step and use the contest management feature in the
software and create a contest page to send out to your
existing subscriber list. Ask your current members to
spread the word to enter the contest, and obviously offer
some fun prizes to entice people to do so.
Referrals are usually more qualified prospects for your
funnel, which is exactly what you want. Pick one of the
techniques of using the Tell-A-Friend module and implement
it in your business today.
----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .
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