You have an idea. A business. A passion. Something to say.
The question is: How important is this to you?
"Well, I have a website/blog/brochure/business card," you
say. And that's a good thing. You should. They're all part
of your self-marketing efforts. They're all virtually
essential these days. You want to have your information
retold, repackaged, and reinvented in various forms, to
suit your audience's content consumption preferences.
So why not take it a step further and turn your singular
information, concept, strategy, philosophy, process, or
knowledge into an eBook?
Make it interesting. Make it readable. Give it titles and
subtitles, sidebars and sass.
Make it easy to download and email.
Share it with people, groups, websites, and associations
that would find value in it, or be entertained by it. (Or
preferably, both!)
More than anything, make it available…for FREE.
"But, I don't have time to spend on creating and developing
a FREE eBook?!!" you yelp. "Why the heck would I waste my
time/energy/billable brain power on that?"
Well, don't you already?
Don't you already think about your own passions, ideas,
business, systems, or solutions in a fairly obsessive way?
Wouldn't you like a clean overview of your might and
mission to hand off to prospects, fans, clients, consumers,
strategic partners, website visitors, email recipients, and
accidental tourists so they could sample your wares?
Experience your voice and style? Scan over your offerings?
Dig into your ideas? Benefit from your expert status?
Essentially, consume a premeditated, decently configured
version of YOU?
What's more, wouldn't it be valuable to YOU to put your
fleeting thoughts and down-the-rabbit-hole analyses into
some semblance of order and refined context? Hey - we're
talking a free eBook here. It doesn't have to be a $20,000
project. Make it neat. Format it nicely. If you can get a
designer to help it look good, that's a plus, but if that's
not possible right now, let it go.
Most importantly - HAVE SOMEONE PROOFREAD IT so you don't
embarrass yourself, or worse, lose business because of
grammar, spelling, or blatant nonsensical communication
skills.
Earlier this year, we joined forces with a fellow business
owner and key strategic partner to create a FREE 18-page
Special Report that generated more than $100,000 in new
client revenue in less than two months. That little
document took us just two weeks to put together. Not bad on
the ROI scale, wouldn't you agree?
Don't make it harder than it is. If you've just got 10
pages, turn it into a Special Report or White Paper. You
can always expand or add to it over time.
BOTTOM LINE: People can't learn to know and love you - your
products, services, passion, advice, know-how, brilliance,
ideas, insights, offerings, deliverables, voice, style,
personality, vision, business, unique promise of value,
philosophies, etc. - if you don't give them anything to
know and love.
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(c) 2007 Epiphanies, Inc. As the "Content Lovers" of
Epiphanies Inc., Lani & Allen Voivod help lifestyle
entrepreneurs and bold-thinking small businesses "A-Ha
Themselves" in fun and profitable ways. If you'd like to
see the FREE report that generated over six figures of
additional client work in less than two months, you can
check it out at http://www.GoNutsin2007.com !
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