People really don't trust you. They don't trust me either.
Society is at all time peak of distrust, and it is YOUR
duty to find ways to win them over.
It's the way society is - paranoid that everyone is out to
"get them." And if email marketing is your main focus - you
have to work even harder to make them believe in you.
When you look at everything in the marketing cycle, what
would you think is the most difficult part to achieve?
- Open your doors for business is as simple as it gets.
- Making products is fairly easy.
- Finding the right market to go after... no prob'.
- The correct media to use? Options have never been more
diverse.
- The message? Never been more tools and training to get
the right message written.
THE most difficult part about growing your business will
always be the trust factor.
Here are a few ways to win them over...
Promote your credentials, qualifications, training,
experience, education, media mentions - don't be
embarrassed to toot your horn a little. If you have any
write-ups someone gave about you - use them (I was guilty
of this in my mention on the Forbes website).
Use Testimonials! There is no better proof than a real
testimonial sharing their experience in working with you.
Make sure it gives their full, real name. Make sure it
gives specifics about how you helped them... not "it was
great buying from _____". That doesn't help. This kind of
testimonial DOES help:
"…1,175 orders in about 48hrs!"
I must say that the Results that we have seen from Troy's
copywriting skills have been amazing. I did a test run to
one of our lists and the numbers were quite impressive,
although it was done during a holiday weekend. See for
yourself!
We had over 1175 orders in about 48hrs. The most exciting
part is that the orders kept coming and coming with no
further effort from me. Troy has assisted us in building
our list and making consistent sales. The investment in
his services has been well worth it and we can see how the
profits will continue to come in.
I would Highly recommend Troy's services. You want to
take advantage of his talent and expertise now because I am
sure his prices will go up soon.
Dr. Charlie Drake - - President of BraveHeart Productions
Guarantee it. If your product IS as good as you claim - why
don't you guarantee it? It certainly helps alleviate the
fear of buying from you. Give them a 90 day, even a 365
day guarantee. Or a "I'll pay you if I waste your time"
guarantee for a service business. If you aren't willing to
put your own butt on the line in a guarantee - why should
THEY?!
Be Specific - specific instructions on how to order - who
to talk to - what to expect when they do order - and what
specific results they should see within ____
days/months/years of using your product or service. This is
also VERY applicable in testimonials - make sure they give
specific instructions on how you helped them.
Provide Proof - screen shots, videos, audios, free samples
of the products or service. Find ways to give them proof
that you deliver.
This is NOT easy - but it is necessary.
You must overcome their natural skepticism. Everyone has it
- and your clients are no different.
What can YOU do to help their buying decision?
----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you are
interested in how you can learn the secrets to becoming the
market leader and a very wealthy entrepreneur in your
industry - make sure you visit
http://www.SalesLetterSuccess.com for info on his home
study course or sign up for his Free Newsletter at
http://www.CashFlowSurges.com
No comments:
Post a Comment