One way to stand out is through colour and the colours you
wear say more about your personality, personal brand and
mood than you think.
How are you feeling? Full of life, creative and confident
enough to take on the world? Chances are you are wearing
something red. If you are feeling indifferent, or distant,
you are probably dressed in black. Now that's got your
attention, as most of us in the business world tend to have
our wardrobes dominated by black. But do your realise
bright colours always make you feel happier! And can have a
positive effect on customers and clients.
So if you want to lighten up.... Brighten up!
Choose Colours that Compliment
When shopping for clothing, colour usually gets our
attention first. Colour choices affect our mood and reveal
personality traits. What does your wardrobe say about you?
Do you use colour to counteract the blues? Do you find
yourself drawn toward certain colours and avoid others?
When you wear a certain colour do people tell you how great
you look? Or perhaps they ask, are you well?
Why not experiment with some of the fabulous colour that's
around this season.
WHITE traditionally symbolises innocence and purity and is
often considered a summer colour. It's a cleansing colour
that clears away old thoughts, stimulates new growth and
opening up to new ideas. When wearing white people are
often described as looking fresh, or crisp. White is
because it is light, neutral, and goes with everything.
However if you have warm-toned skin, choose to wear
off-white as white is considered a cool colour.
PURPLE implies royalty, dignity and spirituality. It is
also associated with wealth, luxury and elegance. It's a
balancing colour. Wear purple when you feel stressed or sad
as it promotes peace and restfulness. Purple is calming for
yourself and others to look at and be around. It is said to
stimulate your intuition and creativity. GREEN calms your
emotions and helps with relaxation. Performers and people
waiting to appear on TV sit in "green rooms" to calm their
nerves. Green is a refreshing colour and symbolises nature
and fertility. Dark green is masculine, conservative, and
implies wealth. Green will be a very prominent colour this
summer.
BLUE is known as the executive colour. Blue enhances your
wisdom and stimulates self-awareness, so wear it when you
are discussing important issues. Dark blue says, "I'm the
boss". You are a person who knows who you are and where you
are going! Blue stimulates the mind but can be seen as a
cold colour. However it is also the colour of the sky and
the ocean and is one of the most popular colours.
RED says success. Wear red to express power and to stand
out in a crowd. A person who wears red is not afraid of
showing a strong image. Red is stimulating, arousing and
romantic, and excellent when you want to come up with
ideas. If you want to boost your physical energy or
overcome negative thinking and feeling of rejection wear
RED. Since it is an extreme colour, red clothing might not
help people in negotiations or confrontations.
YELLOW is an excellent colour to wear when you're feeling
down. Yellow stimulates your desires, promotes positivity
and prevents depression. It is a welcoming colour and good
for communicating, so wear it when you want to sell
yourself and your skills. It is cheery, optimistic and an
attention getter. Although eye catching, it is a difficult
colour for the eye to take in, so it can be overpowering if
overused.
ORANGE promotes spontaneity and warmth. Orange is bold and
cheerful and improves social behaviour. If you need some
added motivation and fun wear orange as it's said to be an
anti- depressant. It's a colour that is lively and active,
helping to exude a dynamic or extroverted personality.
BROWN. Solid, reliable brown is the colour of earth. Those
that wear a lot of brown are natural, casual, reliable and
genuine. Mother Earth types for example. It's a warm colour
and is said to promote restfulness and tranquillity. But
brown can also be seen as a dull colour, very safe and
conservative. To offset boring brown wear with an accent
colour like orange or turquoise.
BLACK is a colour of authority and power. It is always
popular in fashion, as it is stylish, timeless, elegant and
slimming. Total black outfits can sometimes be
overpowering, or make the wearer seem aloof .If you want to
evoke mystery or aren't in the mood to talk, wear black.
Black keeps you hidden, but can have a "keep your distance"
effect on people. To come across as more approachable wear
a different coloured shirt or top with an all black suit.
----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace - your
inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips on personal and
professional PR at
http://www.shinecomms.com.au/contactmanager/default.cfm
and learn more about how you can achieve recognition,
enhance your image and shine.
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