It's human nature. We're naturally lazy. We are always
looking for an easier way to do things. And believe it or
not, for the most part this has been good for us. The laid
back days of "whatever or who ever" that is us to a Tee.
Our ancestors figured out that planting crops and raising
livestock was more efficient than hunting and gathering. It
allowed them spend less time "working" and also gave them
added security against the whims of nature. It allowed them
to build better shelters and pool their resources to
maximize their collective efforts. The end result of
course, is civilization as we know it. That is us more
efficient work lees time working leaving more time for
leisure. While our basic nature of finding a better or
simpler way has been a benefit to us it can also be our
Achilles Heel. In the story of Achilles, his mother tried
to make him immortal as an infant, by dipping him in the
river Styx. As she immersed him, she held him by one heel
and forgot to dip him a second time so the heel she held
could get wet too. Therefore, the place where she held him
remained untouched by the magic water of the Styx and that
part stayed mortal or vulnerable. In the same way, our
basic nature while good and beneficial, often allows others
to take advantage of us. It allows others to use our desire
for making things simpler or easier to sell us ideas and
products that provide us with a hope for doing so. Think
about it. Diet products, programs and exercise equipment
sales have increased almost exponentially in the United
States over the past 20 years. Yet as a nation, we are
frankly, fatter than ever. If we are using these products
and services more than ever shouldn't we be seeing some
results? Is it that these products and services don't
really work, or is it our nature that leads us from one
product to another looking for an easier way? The magic
Pill, the Silver Bullet the no work at it diet. While there
are worthless products that take advantage of our basic
nature I think the real issue is that nature itself. In
terms of weight and fitness, we all know the basics of what
it takes to lose weight. We need to burn more calories than
we consume. We can do this by eating less (dieting) and
letting our natural metabolism stay the same or by eating
the same and increasing our metabolic output through some
form of exercise. Of course science has shown us that a bit
of both in combination, dieting and exercising, works best.
There are products that can give us the extra "push" we may
need. There have certainly been plenty of scientific
experiments on diet products that implicate their
effectiveness as part of an overall strategy. Unfortunately
we often forget the overall strategy part and simply focus
on the hope part -- the part where "product X is proven to
accelerate weight loss by 15%" We forget about the work
part and focus on the easy part. We tend to do this in our
business as well. I often have people ask me what they
really need to do to build their business. They are then
disappointed when I tell them something they feel they have
heard before. "It's so basic," they tell me. Yes it is. But
are you actually doing those basics?
Tools, and concepts are important. Implementing various
marketing ideas like e-mail and collateral marketing can be
very effective. Don't however, look to them as a solution
in and of themselves. Without the underlying basics,
without the knowledge, skill and a solid strategy to back
them, they only have a marginal chance of working. "But the
basics are boring and they take so much work." Yes, that's
true. Success in anything is like that. If you want to
better your health, trim your weight or stop smoking, it
will take some work. There are tools to help you but the
real magic comes from your determination to succeed, the
desire at your core being. There's a lot of truth in the
saying that, "Nothing worth having comes easy."
Succeeding in network marketing is like that too. There are
tools and resources to make your business easier. But
ultimately success comes down to those basics, the basics
of understanding our prospects, effectively building
rapport and understanding the marketing process. It's these
basics that have built long-term successful businesses time
and time again. It's these very basics that have allowed
Dr. Robin Rushlo to reach the top lists sponsors list for 4
consecutive months.
If your business isn't where you think it should be or if
you're not seeing the success you think you should, don't
look for the next tool or gimmick that will finally make
you rich. Go back to the basics. The basics must be the
very foundation of any action you take or tools you
implement. If you honestly want success, never
underestimate the basics. Just remember that is why your
sponsor s here to help you with the basics and duplicate
your self. Also your sponsor and mentor has gone through
all the hard knock and they can show you the basics and
ease the path for you.
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If you'd like to learn more about a brand new prospecting
system that builds YOUR primary business and generates
multiple income streams, go here:
http://www.pathtopresident.com/r/blindguy55
Remember you can also learn more of the 35 years in Network
Marketing from Dr Robin Rushlo at http://www.blindgevity.com
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