Quote: "Invest three percent of your income in yourself
(self–development) in order to guarantee your future." –
Brian Tracy
Sometimes, the signs that it's time to invest in taking
your business to go to the next BIG level show up without
notice. Take this past Monday, for example. The second call
of my Preview Teleseminar Series for my workshop was
scheduled and I was set to interview two inspiring and
motivating solopreneurs on how they use the Client
Attraction systems daily to make well into the 6–figures.
We had close to a thousand entrepreneurs registered for the
call and I was excited to host it.
Then, the unthinkable happened. As instructed, hundreds of
people starting showing up 10 minutes early to make sure
they would make it onto the line before it was maxed out.
As I was greeting them, I kept asking if my two featured
guests were on the line. My heart kept sinking further and
further into my stomach as I realized neither of them could
get on the line as moderators.
Call it a systems glitch, call it a disaster, there was
nothing I could do. Emails were going back and forth, with
my special guests telling me they were indeed on the line
but no one could hear either of them. I would have paid
ANYTHING at that moment to be able to get an operator on
the line to fix it for me. Anything.
I was crumbling inside, unsure of what to do. Have the call
WITHOUT my two featured guests or reschedule it entirely? I
chose to go on (perseverance) and asked everyone to hang up
and dial in again, and was then able to get ONE of my
guests on the moderator line. I interviewed her and it went
great. Then, as she hung up to let the other guest onto the
moderator line, I got cut off OF MY OWN CALL! I tried
several times to get back onto the line and was blocked out
for several minutes. (I found out later that Mercury was in
retrograde.)
The whole thing unfolded like that scene from the movie
Swingers when he leaves those messages, one after the
other, sinking deeper and deeper into trouble. Have you
seen it? Finally, I got on as a "regular" participant and
had to keep the line un–muted for the rest of the call.
As I mentioned, I would have done (and paid) ANYTHING to be
able to press a button and get an operator to help me.
Throughout this episode, my intuition kept nudging at me
saying, "Fabienne, you should have invested in your
business and gotten the help you needed BEFORE this
happened." But after years of frugally using basic
services, I'd gotten too lazy and perhaps too complacent to
spring for that PAID bridge line the million–dollar
info–marketers are using.
The good news is, the call ended up being a huge hit.
People wrote me to tell me how inspiring it was, how
motivated they got as a result and ironically, no one
mentioned the technical difficulties. Several people signed
up for the workshop as a direct result of that call, and I
was thrilled that no one even brought up the snafus. But I
learned three MAJOR lessons:
Persevere. No situation is ever as bad as YOU think it is.
You may be crumbling inside, but in other people's
perceptions, it's just another day at the office. Keep
going. It will always work itself out. Let others take care
of details for you so that you can focus on your "genius
work", the stuff that actually makes you mo.ney. You see,
Sinatra didn't move his own piano each time he sang at a
gig. He had a team in place to handle those details so that
he could focus on two things: Singing and Getting More
Gigs. And that's what you should be focusing on too:
Working With Your Clients and Getting More Clients.
Everything else can be delegated. Sometimes, it's time to
put the frugal part of you behind and REALLY invest in your
business. No more holding back. When it's time to grow,
it's also time to take out your wallet and INVEST in making
mo.re. My experience has been that, when I do invest in my
business, it always comes back to me at least 4 to 10 times
over. And although "money" is usually the excuse I've used
for not doing something (and I'm not the only one, you have
too!), I've found that if I really look at a situation, I
almost always have the resources to invest or can find a
way to get them. Here's what's going to happen as a result
of my lessons this week:
1) I will be investing in that paid bridge line with all
the bells and whistles (and an OPERATOR) and in the success
of my business at the same time. If I want to reach a
million–dollar business, then I've got to have the systems
in place to make that happen.
2) I will add even more team members to my staff, so that I
can focus on creating more high–value content and Client
Attraction programs to help even more people succeed.
3) I will be less "hard on myself" when something I can't
control in the moment happens. It too shall pass.
Just for the purpose of today's article, I'm adjusting
Brian Tracy's quote from above:
"Invest three percent of your income in yourself [and your
business] in order to guarantee your future."
Your Assignment: How will YOU invest in your business this
week? Notice what you have NOT taken advantage of because
you're using the excuse of "not having enough money." Using
that excuse is an insidious form of self-sabotage. It's a
mindset that keeps you playing small and limits your
growth. Time to stop being frugal and take action. The
money will naturally show up to help you pay for it (it
always does.).
----------------------------------------------------
Like many others, you might be having trouble changing that
mindset on your own. It's probably the limiting belief that
once you get to the next level, you'll feel overwhelmed. If
so, make it a point to join us at the Client Attraction
workshop. We're going to totally change that limiting
mindset, once and for all. You can get more info and sign
up here: http://www.ClientAttractionWorkshop.com .
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