Now that you know your Vision, your Ideal Client, how to
Build Authentic Relationships, create Strategic Referral
Partnerships and Client Referral Strategies, you can
effectively and easily create a promotional event.
As you may recall, I mentioned in last month's article that
there are several marketing strategies to fundamentally
build a business. The strategies are simple but not always
easy, however if they are coupled with vision, vigor and a
little tenacity, both business and life can be enjoyed with
ease and results produced with velocity.
Remember as these strategies unfold in your reading each
month, I never said it would be easy, however I am saying,
it "can" be done with ease AND velocity with the right
energy going in the right direction.
And you must keep in mind that you will have to address
what I call the "human condition."
The thing that will come between you and success is the
"human condition"; your self imposed barriers, road blocks,
and what you think you already know. Be aware of the
barriers and road blocks as you read these.
Yes, I'm repeating this each month intentionally. Why? The
two most prominent reasons are: to shift how you think in a
way that builds your muscles to understand the fundamentals
of marketing AND to address the human condition that could
stop you from implementing the strategies and creating
extreme success.
Keep in mind that Vision must be first.… Another critical
part of effective marketing is "Promotional Events".
A promotional event is quite simply an event that promotes
your goods or services.
The event can be used to generate revenue however generally
it will only generate a nominal amount of revenue. This
type of event itself is designed for promotion and sales
rather than increasing bottom line. The purpose is to
generate revenue as a result of the event rather than
because of the event. Or said another way, simply generate
sales at the promotional event.
The event can vary. It could be a workshop that you provide
for your clients and potential clients which educates them
in an area of your expertise. It could be an open house. It
could be a party of some sort. The event is simply one
which provides value to your clients and/or offers an
experience of you, your product and services and your
company.
The charge, if any, for the event will be nominal. What I
call a no-brainer charge, a charge most will clearly pay to
get access to your information.
I'm sure you've all received an invitation to a workshop or
class at no cost, haven't you? That most likely was a
promotional event. There's no reason you couldn't do the
same thing.
A few things to keep in mind:
The event must add value to others. The event should be at
no cost or very little cost to the attendee. The event must
be easy to attend/signup/register for or come to.
The event can be as small or as large in attendees as you
are comfortable with hosting. Be sure to make it large
enough that it is worth it to you and your business. You
can analyze your close ratio and look at your projections
of sales to determine how may attendees you need to produce
a desired result. If you haven't done this pre - homework,
you may have to test a few events to see what's right for
your bottom line.
The possibilities are endless of what you can do, however
with promotional events frequency is key. The frequency of
your event will create a greater result in your bottom
line. If you think of a good commercial, don't you see it
more than once, twice, and three times even? Why should
your business be any different? Your business and offering
should be promoted as often as possible. Consistency and
frequency are key!
To bring an abundance of attendees to your promotional
event, advertise it surely, but more importantly, simply
use the strategies you've learned so far in your reading.
First, know your ideal client, tap into your authentic
relationships, your strategic partnerships and existing
clients so they can assist you in this effort.
I won't go into all of the past strategies here, because
you can read them again, but I can tell you a little about
the benefit of having strategic partners when creating a
promotional event.
Your strategic partners will gladly invite their clients to
your event because it provides value and serves them to do
so. Your event should be valuable to their existing
clients. You might recall from your reading about strategic
partners that they serve your client, therefore your event
will provide value for them. If you've done your homework
properly, the strategic partner will gladly invite their
existing clients and potential clients for the sheer
benefit it is to him/her and him/her business.
The strategic partners will attend your event because you
and your other strategic partners will invite their
potential client to be there.
Everyone meets new potential clients! It's a win/win for
all parties involved.
Strategically, you are creating a collaborative effort.
Strategic partnerships are greatly beneficial when creating
a promotional event. The collaborative effort creates
astonishing results.
Remember everything must be win/win for all parties
involved.
The attendees receive value The strategic partners meet new
potential clients Your relationships expand The attendee's
relationships expand and so does their client base if
they're in business. Your clients feel appreciated Your
client base expands You and your strategic partners create
a collaborative effort.
Critical points of this article!
• Know your vision
• Know your ideal client
• Tap into your authentic relationships
• Tap into your strategic partnerships
• Tap into your existing client base.
• Create a promotional event.
• Advertise and Promote your event
• Create a collaborative effort and win/win for everyone
• Remember, you also must "implement" the strategies
channeling the right energy in the right direction to have
them be most effective and reflect success in your business.
Remember, you don't have to be in business alone or
struggle to make it successful.
----------------------------------------------------
The Power, Passion & Purpose Group, brings over twenty
years experience in business, relationship and individual
life coaching. Join the P3groups mailing list to receive
their online magazine - The P3 Power Boost Magazine for
Women at http://www.TheP3Group.com .
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