How to Avoid 97% of What Causes All Failures

I want you to consider two typical scenarios that could
occur in any business:

A. You're in your office making up a new client folder for
a client who doesn't yet exist. You are thinking about how
you'll work together and the phone rings. It's a prospect
who's interested in working with you.

B. You're sitting at your desk deeply involved in a project
and the phone rings. It's a prospect who's interested in
working with you.

Which one of the above prospects will get the *best* you?
Who will you spend more time with?

If your business is designed for success, the only correct
answer is NEITHER.

Successful businesses have systems and processes which
result in prospects and clients being treated the same way
every day, every encounter regardless of what you're doing.
Not only are prospects and clients treated *the same*,
they are also treated extraordinarily and service becomes
the hallmark of your business -- and it doesn't matter WHAT
business you're in!

Here are a few simple systems/processes that you can put in
place this week which will make a huge difference in the
ongoing experiences for your prospects and clients:

1. Your voicemail.

Your voicemail should say a little about your business (in
"results-language" so your clients know which of their
problems you solve) and offer the caller to send you an
email (use your general business account). Whenever
possible, you want to provide an option for your prospects.

2. How you handle prospect inquiries.

When someone is interested in coaching with me, there is a
process that she goes through. It's the same process for
every potential client and insures the same experience for
each of them while insuring that I get the same information
to assist in whether or not someone is accepted into my
coaching program.

3. Your new client "welcome packet".

You want to reinforce that a new client has made the right
decision in hiring you.

In addition to any email communications that you have with
your new client, send something via mail. Something that
she can touch and flip through is always better than
electronic only and it gives you yet another chance to
reinforce your branding.

W. Edwards Deming tells us that "97% of all failure is due
to the SYSTEM and not the person." Yet so many skip over
the critical step of creating systems and processes. Don't
be one of them -- your success depends on it. :-)

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Sandra Martini teaches small business owners how to create
more success in their business while maintaining their
sanity and having fun. For more information and to receive
the FREE special report, "7 Wealth-Building Secrets of
Successful Entrepreneurs", go to
http://www.SandraMartini.com .
Are you a virtual assistant looking to make more money in
your business? If so, check out
http://www.VAGuideToMoney.com today.