The 6 P’s of Personal Marketing

Unless you're using every advantage of Personal Marketing ,
you're not achieving all of the potential success that is
sitting there waiting for you to grab. Personal Marketing
means that you're providing the right impression of your
small business, right down to the smallest detail. If you
want to be more successful in all your various endeavors-
and especially in the case of a small business- you need to
know the six "P's" of personal marketing. These are a set
of concepts developed by business and entrepreneurship
experts that give you the key to unlocking your potential.

PERSONA

Who are you? What is your small business all about? What
kind of customer service do you provide? What are your
business values? What are you proud of ? What makes you
different from the competition ? These are questions
potential customers and clients must answer for themselves
in a short period of time. How they answer them depends
not just on what you say or what kind of persona you have
managed to convey to them. Your policies, atmosphere,
customer service, integrity, and overall quality are all
factors that you can usually control. Your business
"personality" has to shine through , so don't waste time
wondering if they'll like you. Simply be yourself and they
will.

POSITIONING

Everyone knows you have to be at the right place at the
right time and know the right people-right? While this is
true to some extent, more important to realize is that you
can put your business in the right place when the time is
right and get to know all the right people. Positioning is
how you do it- and this simply means you want to make sure
you're always in the best position possible.

PACKAGING

Just like you make decisions about the products you buy
based on their packaging, so do prospective customers and
clients. They make a decision about your business as a
whole by the atmosphere you put forward, the quality the
packaging of your specific products implies, and the
additional support, guarantees , and other peripheries that
you offer. When it comes to personal marketing, packaging
is a behind-the-scenes kind of preparation that's only
really obvious if you don't do it, or if you don't do it
right. If you've ever wondered how someone gets to be "the
whole package" it's because they put the time and
forethought into all the little things that many others
overlook. Just a little attention to your own packaging
can help you market yourself much more effectively.

PRESENTATION

Just as important as making sure you're "the whole package"
is paying close attention to every aspect of your
presentation. Again, this is a lot of little things that
can add up to a big impression-and you always want to make
a good one. It's an unfortunate reality in today's world
that appearances do matter, and they play a large role in
how prospective and current customers see you. Those who
market themselves effectively know that how you present
yourself is of the utmost importance, and it goes beyond
just having a fancy exterior. Providing quality service,
standing behind your products and services, presenting
effective follow-up, and maintaining an overall
professional and polite impression are all crucial elements
of your presentation.

PROMOTION

Perhaps the most important element of personal marketing is
promotion- shameless self-promotion. You know your
business, including its strengths, what makes it stand
above the rest, what makes it a good "deal" and what
qualities you possess: it's absolutely crucial you convey
this to potential customers.

PASSION

Last but certainly not least in the concepts that make up
personal marketing is passion-for what you're doing, for
who you are, and where you're going. Customers are looking
to know you-so don't waste time trying to be something
you're not. Instead, let your passion- your enthusiasm
and energy for the job you're doing and the things you
love-shine through and you're sure to meet with the kind of
success you've always dreamed of.

Remember, the key to effective personal marketing is
confidence. Don't be afraid to let others know what makes
you great, and why you're the best choice there is.

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Robert Moment is an innovative small business coach ,
speaker and author. Robert specializes in teaching
entrepreneurs how to start a small business that profits
and grow. Visit http://www.howtostartyoursmallbusiness.com
and take the FREE Small Business Coaching 7 day e-course
titled, "Turn Passion into Profit: Small Business Startup".