The term continues to grow in prevalence, but many people
are still unfamiliar as to what a business architect
actually does. Business architects are especially valuable
to joint ventures because they bring together companies to
create innovation. They essentially see the "bigger
picture" between two companies and bring the corporations
together to benefit all involve.
Where do Business Architects Work?
Business architects are highly effective in various
settings:
-Directors of corporate leadership change
-Creators of joint ventures
-Developers of highly innovative programs
-Managers of new ventures and partnerships
Business architects can all work in different settings;
however, their underlying goal is the same: help the
business achieve greater success and effectiveness.
The Role of the Business Architect
Organizations prosper because of congruent, continuous
decision-making at all levels of the business. Performance
measures need to be aligned with the organization's
strategy. A Business Architect documents and defines a
business strategy using requirements provided by their
clients. The Business Architect evaluates the big picture,
how the work process is directed ' and then finds way to
improve the business to take revenues and effectiveness to
the next level. Fundamentally, the business architect's
purpose is to allow businesses to have the highest
probability of success against the competition.
In a joint venture, it can be a business architect that
will develop the best strategy through an analysis of the
companies' objectives and goals. Often the business
architect will create business strategies and innovative
techniques that the companies can embark on together.
Much like the traditional building architect creates the
plan and how to implement the building process, the
business architect can also be a primary foundation for a
successful joint venture.
The Advantages of Using a Business Architect
The business architect can assist the business owner with
developing a joint venture strategy. He or she can assist
in every aspect, from defining goals to choosing venture
partners. The savvy business architect can put in place
strategies to define governance and accountability, as well
as organizing information to assist in the decision making
process. Having this kind of support may make a big
difference in whether a joint venture will succeed or not.
The business architect usually is a savvy communicator.
Their business experience can establish a connection with
venture partners, define rules and support you in the joint
venture process. The business architect can also provide a
completely unbiased view of the advantages or disadvantages
for engaging in a particular joint venture deal.
The title "Business Architect" still eludes many. Perhaps
a better title would be that of "problem architect." If
you are looking to expand your business, or perhaps engage
in a joint venture, a business architect can help you
bridge that change to enjoy greater success.
Fundamentally, a Business Architect is to a business what a
Project Manager is to a project ' guiding joint ventures to
a higher level of success. The investment in a business
architect may very well pay off significantly in the
profitable foundation built with the joint venture
partnership.
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Christian Fea is CEO of Synertegic, Inc. A strategic
Collaboration Marketing consulting firm. He empowers
business owners to discover and implement Integration,
Alliance, and Joint Ventures marketing tactics to solve
specific business challenges. He demonstrates how to create
your own Collaboration Marketing Strategy to increase your
sales, conversation rates, and repeat business.
Contact: christian@christianfea.com
http://www.christianfea.com
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