Are you still true to your Target Market?

Are you still true to your Target Market?
I just referred out a project to a PR person the other day
that could have been $1000's of dollars in my pocket but
you know what? The project wasn't in my scope of the type
of business I wanted anymore.

I used to take on projects like that (up until even this
last February) but now I am much more focused on what and
where I really want to spend my time and who I want to
spend it with.

The client still hired me for a small portion of the
project but with doing what I love to do - give feedback on
their website to maximize that, write a couple follow up
marketing letters to get the word out and to organize and
write an email marketing campaign including working with
some of their power partners.

This is the type of marketing I LOVE TO DO! I've learned
that no matter what the amount of money I could make on a
project, if it isn't something I really want or love to do,
then it will stress me out because I won't want to get it
done.

So why do that to someone (the client) and why do that to
myself?

Just like I wrote in that article a few weeks ago - about
being your true authentic self - I am truly living it and
loving every minute of it.

You can do this too if you just DECIDE TO.

It can be hard if you're struggling for money but I'll tell
you, it's totally worth it if you can bite the bullet for a
little while - the jobs you are meant to have and the
people you are meant to work with will come but YOU MUST
BELIEVE!

Who is your IDEAL TARGET MARKET and WHY?
- Who is the most obvious and most likely person or company
to buy your products or services?
- How can you really narrow it down so that you know
EXACTLY who and what that person/company looks like?
- What are the easiest products or services to sell for you?
- What do you love doing the most?
- How can you structure or reposition your business model
so that you are only servicing the customers you like
working with that will actually pay you and benefit most
from your products or services?
- What changes can you make so that your marketing
materials - your website, brochures, flyers, mailers, email
newsletters and even your business cards - project the
EXACT MESSAGE that will best attract that SPECIFIC TARGET
AUDIENCE and make them take action and buy the products and
services YOU WANT to sell?
Ask yourself these questions and really BE TRUE TO YOUR
TARGET.
I know you will find that you will instantly attract the
kind of clients you WANT and the ones you don't want won't
come around any more. But you must BELIEVE and TAKE ACTION
to make a few mind changes and marketing shifts.

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© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.jumpstartyourmarketing.com !