It's Monday and you get an email indicating that writing an
ezine is THE way to get new clients. You drop everything
and start working on an email newsletter.
It's Tuesday and your friend calls and says that he heard
the best way to get publicity is pay-per-click. You drop
everything and sign up for a Google Adwords account.
It's Wednesday and you heard that someone made a million
dollars selling info products. Everything else waits while
you work on your first million dollar product.
I once had a client who would tell me he figured out how to
"fix" his business and what he needed to do to succeed.
Unfortunately, he did this DAILY. Each day he had a new
marketing strategy that he would drop everything else to
implement. It was exhausting as well as counterproductive.
Does this sound familiar? You have no real plan for your
marketing strategy and so you jump from one idea to another
based on what you hear or read is the best or quickest way
to get more clients and increase sales.
It's time to get off the merry-go-round.
There are thousands of different things you could do to
move your business forward. And, most likely, any one of
them will do the job.
The problem. You start one thing, stop, start another,
stop, start a third, stop. . . . At the end of the day,
you're left with frustration and overwhelm. And nothing
done.
The solution. If you see a little of yourself in this
scenario, it's time to create a marketing plan. One that
resonates with you and that you can stick with.
Step 1: Create a marketing plan -- make a list of the
marketing activities you are interested in doing and then
select the three to five which click most with you.
Step 2: Take action -- start implementing the activities on
your plan and stick with them until they are done.
Step 3: Evaluate -- review what you've been doing and what
results you're getting. If the results aren't what you were
expecting, you may wish to try another strategy, but only
AFTER you've given the first time to work.
It's important to remember that good marketing is about two
things: 1/ educating your community (target audience) about
what problems you solve and 2/ building a relationship with
those in your community.
Do these two things and do them consistently and you will
reap the rewards as your business success lies not in
hyperactivity, but in well-thought-out plans and
implementation.
Your Coaching Challenge
I challenge you to take a step back and think about which
marketing activities you've had the most success with or,
if you're a new business owner, which ones appeal to you
the most. Now jot them down and add some dates by which you
will complete them.
POOF! You have the beginnings of a marketing plan. Go forth
and educate. . .
----------------------------------------------------
For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series "5 Simple and Easy
Steps to Put Your Marketing on Autopilot".
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