I am assuming that you ARE networking somewhere! You had
better be - it is the best way to meet new people and build
those relationships that turn into repeat sales and
referrals. Now the question is - What do you bring, pass
out or display when you network?
Obviously, you are going to bring a lot of business cards.
What else can you pass out that will be memorable or useful
for the people you meet? Most of you know about my FREE
Networking Calendar (if you do not, go to the Resources
page on my Web site and check it out) and I assume you use
it to schedule your networking each month. This is a great
example of a creative and useful tool. I hand this calendar
out to the new people that I meet. It catches their
attention and entices them to sign up for my email
newsletters so that they can receive it every month. It is
a marketing tool that works for me.
What can you develop, create, write or design that is
creative, useful, and something that people (meaning your
target market, not just anyone) will want? This item
should also be easy for you to print, buy, and/or reproduce
at a low cost.
This does not mean, for example, that if you are a mortgage
consultant or realtor, that you should develop a list of
homes that have sold in the area last month or a sheet with
today's rates on it. That is no fun and people really will
not care about that. Instead, it means to create something
that is truly unique.
The following are some examples that you could tweak for
your business.
1. A checklist of things people need to know in regards to
your product or service.
2. The top 5 -10 mistakes people make in their ____________
(fill in the blank).
3. The top 3 things to do in your ___________ (fill in the
blank) to make more (money, save time, etc.).
4. A list of resources that pertain to your business
somewhat, but that are useful to help others save time or
money.
5. A Special Report on _____________ (fill in the blank)
whatever 'hot buttons' your target market has regarding
your product and/or service).
6. ____________ (fill in the blank) Guide or Worksheet
7. A list of questions to get people thinking (before they
buy a certain product or service for example).
8. A CD recording of yourself providing tips or free advice.
I also distribute little books to put your business cards
in (mine are red and black with my Web site and logo on the
front of the holder to match my brand). I have found that
people love these. I also try to give them to 'newbie'
networkers since they do not hold that many cards. More
established networkers need much larger books.
Consider talking to a promotional products company.
Brainstorm with them to select something that is creative
(other than pens, paper, magnets, and calendars) that you
can distribute. Be sure that it is something people will
want to hold on to, keep handy or pass on. Take some time
making your selection. If you do not, you will just end up
ordering the same old pens - BORING!
----------------------------------------------------
© Copyright 2008 K.Sawa Marketing
Katrina Sawa is an Award-Winning Relationship Marketing
Coach who's helped hundreds of small business owners take
dramatic steps in their businesses to get them to the next
level in business, revenues and life. She offers one-on-one
coaching, group coaching and do-it-yourself marketing
planning products. Go online now to get started with her
Free Report and Free Audio at
http://www.jumpstartyourmarketing.com !
No comments:
Post a Comment