To prepare yourself to magnetize your ideal clients you
want to first pre-pave the way for connecting with your
ideal clients by having two strong, legs to stand on. These
are:
1 - Manage your fears and doubts about being able to
actually have more clients and make more money. I know this
might sound strange, but I've literally had clients email
me after experiencing the power of Client Magnetizing
FREAKED OUT because they have so many prospects.
2 - Have a strong, clear message. You want to know to the
bottom of your soul what you are here to offer. No vague,
"I help people", but real strong clarity of the purpose of
your business and the reason why folks need what you have.
These two essence pieces (the inner AND the outer) are the
foundation of your business and your marketing. Yes, they
will take some energy and effort to create. But once you've
got them, you have the launching pad for magnetizing your
ideal clients instantly.
Next the way you pull these clients in is a step-by-step
energetically aligned and practical system using at least
three avenues of marketing such as referral marketing,
networking, or speaking (these are only examples and can be
any avenues that work for you).
When I started my first business this is exactly what I
did. I had transitioned from being a high school drama
teacher to being a self-employed Nutrition and Wellness
Coach.
I had 6 months to "make it in business." That was it.
After getting clear about the above two foundation pieces I
contacted every networking organization in New York City
(this is a lot). I plugged in at least 2 events per week. I
managed my energy before I went to every single one. I met
several people. I followed up with everyone I met and every
referral I received. I set up a time to connect with them
sooner rather than later - and I energetically set myself
up for success before each and every meeting.
I filled my practice in 9 months (and had enough income at
the magic 6 month mark to keep going.)
I've expanded on this same model and use it even today.
Always by first putting those first two foundation pieces
in place, now I mostly connect with folks by email. I then
hold an introductory teleclass. Those who attend get
special access to the my Business Boot Camp and I even set
up individual appointments with folks.
My client, Fia Crandall, put her two foundation pieces in
place (really getting how important it is to manage her
energy the whole way) and then shared her new coaching
program in personal invitations and emails that spoke
directly to her ideal client. Those who responded were
prepped to be energetic matches and then were immediately
funneled by scheduling what Fia calls a "Light Up Your
Potential" Call.
Fia's new monthly base sales are almost 3 times as high as
they were last year. Yay!
It's about the energetically aligned step-by-step system.
The mistakes I've see so many entrepreneurs make is that,
first, they have no connection to their energy whatsoever.
They are just hoping all those fears and doubts will go
away if they ignore them. They don't believe they can do
it. Second, they do not conduct their marketing as a
step-by-step system. Instead, it's done from a place of
disconnection and panic and a bunch of random actions
thrown together. You close your eyes do a little
networking, a little emailing, some on-line stuff and,
again, hope, but not a whole lot happens.
What's missing is the energetically aligned step-by-step
system. You want every action to connect and you want every
action aligned with who you are and what you believe is
possible. When you intend, implement and commit to this
method, it's like turning on a magnet. Prospects will be
drawn to you and convert into clients!
So let's break down the main pieces of this step-by-step
system:
Step One - Manage your fears and doubts.
Step Two - Craft a message that has you extremely at ease
with speaking about what you do. For instance, you want to
communicate your value to the people that need your
services in a way that is honest, authentic to you.
Step Three - Have at least three ways of connecting with
potential clients, consistently.
Step Four - Have a clear call-to-action, not to immediately
buy from you necessarily, but simply to connect with you to
learn more. This is important. It might sound like this,
"I'd be happy to set up a time to chat so I can hear more
about what you'd like to see happening for yourself and we
can see if my service is a match for you."
Step Five - Learn about their needs and desires and what's
keeping this from happening, share how your service can get
them where they want to go, and gain the commitment with
ease.
Repeat this step-by-step system enough times and gaining
new clients will be like brushing your teeth - something
you do every day, right? (Please say, yes!)
Your Call To Action:
1 - Strengthen your foundation by making sure you have two
legs to stand on: your managed energy and your marketing
message.
2 - Set up your step-by-step client magnetizing system.
3 - Move into action!
----------------------------------------------------
If you're having difficulty managing your fears and doubts
about being able to actually have more clients and make
more money please do not beat yourself up. No one ever
really taught you how to do this "self-employed" thing. Use
this step-by-step audio and action-book "How to Move
Through Fear For Money" to create this strong, confident
foundation step for yourself right away. Get yours here:
http://www.MoveFear4Money.com
No comments:
Post a Comment