When starting a home based business there will be a lot of
things to consider and decisions to be made. However, from
the standpoint of marketing your site, there is no bigger
decision than what keyword or keyword phrase you will use.
Now for anyone new to internet marketing and is starting a
home based business, let me explain, in layman's terms,
what a keyword is.
We have all have used the search engines to find
information we are looking for. When you enter a word or
phrase into a search engine, that is a keyword. As you may
or may not know, there are statistics on the most commonly
used keywords and keyword phrases. A lot of the revenue
that search engines earn comes from advertising, and when
using a pay-per-click service you must select the right
keywords.
There are three main considerations regarding the proper
keyword selection.
1. You want a keyword that is relevant to what you are
marketing and selling.
2. You need to select a keyword that has a significant
number of searches a day to make it worthwhile. If few
people are searching on the keyword, nobody will see your
site.
3. You do not want a keyword with so much competition on a
specific keyword or your site won't be seen. This is
especially true when just starting a home based business on
the internet.
You see, what happens is sites are optimized for search
engines. When people are starting a home based business,
they will use keywords in the text of the site and other
places embedded in the code of the site, which helps the
search engines give you a higher page rank. Search engines
use keywords and how well your site is optimized for that
keyword as one of the criteria to rank your site. The
better your site is optimized the better it will rank.
As of this article writing there are 367,000 sites that
relate to the keyword term 'pet turtles'. Those 367,000
sites all have something about pet turtles in them.
However, in order to rank on the first page of that search,
one of the things that has to happen is you need to
optimize your site, so the search engines see the keyword
'pet turtles'.
However, if you were starting a home based business and you
were selling pet turtles, the keyword of 'pet turtles' is
not good, as it is too broad. Those 367,000 sites have to
do with anything and everything about pet
turtles....selling, caring for, trading, naming, etc. If
you were selling pet turtles, you would want a more
specific keyword, like 'pet turtles for sale'.
After you find a more specific keyword the next thing you
need to check, is your competition for that keyword, and
how often people search for that phrase. There are a lot
of tools available that can help you choose. There is
something called KEI Analysis. This is the Keyword
Effectiveness Index. The higher this number, the more
effective this keyword is for your website. The KEI
increases when the number of searches per day increases,
but it also decreases when the number of competing websites
increases.
A simple tool that is free that provides a high level
overview of your keyword effectiveness is Google's Keyword
Tool. You can plug in your keyword and get a quick sense
of your competition, the number of searches, as well as
additional keywords to consider that are in the same
category.
This is just the tip of the iceberg when it comes to
keywords and starting a home based business. When you
start to use pay-per-click advertising your selection of
the right keyword will drive profit to your site. If you
choose poorly, it will cost you money.
You need to make sure you do the proper research, spend the
time, and make the correct selection of keywords as when
you do, you will see your income soar.
----------------------------------------------------
John Washington is an entrepreneur who earns multiple
streams of income from home on the Internet. John has
evaluated numerous home based businesses Please
http://www.FortifiedWealth.com where you view John's
website and home business reference guide.
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