How To Set Marketing Goals That Produce Results

How To Set Marketing Goals That Produce Results
There's an old saying that goes "if you fail to plan, you
plan to fail." That saying is certainly true in the
marketing world. There are many people who want to make a
lot of money from their business. However, many of those
same people don't even take the time to set marketing goals
that will help them to produce the results that they want
to achieve.

Setting goals is very important in life overall, but it is
even more important when it comes down to marketing your
products and services. If you don't set a baseline as far
as where you want to be and what you identify as success in
your business, you are building your business in a very
haphazard fashion.

Why is setting goals important?

Let me ask you a question.

If you wanted to take a road trip from New York to
California, what is the first thing that you would do?
Wouldn't you decide WHERE in California you want your final
destination to be? What if you never decided on a final
destination in California? You could wind up anywhere in
the entire state. What if you never even decided on
California being your final destination? You might end up
in Texas, Florida or even in Mexico!

The same applies for your business. If you don't take the
time out to set marketing goals that produce results, you
might wind up anywhere in your business.

So how do you set goals and practice goal setting when it
comes down to the marketing of your business?

The first thing that you want to do is set your final
destination for your business. If your goal is to build a
successful business, what do you define as success exactly?
Perhaps success to you might be to make an extra $500 a
month from your business to help out with your car payment?
Maybe you might want to make $2500 a month from your
business so you can quit your job? Success could be
building a six figure income from your business? Maybe you
might even want to build a multi-million or even a
multi-billion dollar business and take your company public?
Whatever you define as success for your business, you want
to write it down.

Once you have your final destination in place, the next
thing that you want to do is set milestones along the path.
Using the road trip example, you're probably not going to
drive straight to California from New York. There is a
good chance that you are going to make stops along the
journey. The same goes for your business. You need to set
smaller milestones along the way so that you can clearly
see that you are on track towards meeting your goal.

Finally, you want to identify marketing strategies and
techniques that can help you to reach the milestones that
you have established. These marketing strategies and
techniques are going to be the tasks that you are going to
implement to drive and convert prospects into customers for
your business. The customers provide the money for your
business and the money helps you to meet the milestones and
goals that you have established.

By taking the time out to set marketing goals and implement
goal setting in your business, you are building your
business on a sound foundation and dramatically increasing
the likelihood of reaching what you define as success in
your business.

----------------------------------------------------
Mark Garland is the owner of AnalyzedMarketing.com, and is
dedicated to helping others successfully market their
products and services. He recently released
http://www.analyzedmarketing.com/business_area , which
helps websites and small businesses establish a successful
online presence.