Tuesday, April 29, 2008

Business Success Is All About Sales

Business Success Is All About Sales
Do you want to Up Your Bottom Line?

The world market is heating up. Competitors are appearing
out of nowhere and expectations are high, especially from
the top. In today's market both the business owner and
seasoned professional salesperson have to be producing at
their absolute best to stay up with the industry leaders.

Business people must also be sales professionals who today
have to be pro-active, highly energetic, entrepreneurial,
self-driven and really concerned about efficiency and the
bottom line. He or she needs to be honest, sensitive, a
master problem solver and above all, a personal marketing
genius with a win/win philosophy. Only having all these
qualities can the business people have the slight edge to
win in today's fast growing economy.

The profession of being a salesperson is no different than
any other profession. All business professionals go through
years of training and continuous learning. The main
difference of the sales profession though, and one that you
must learn to deal with, is the changing times and how no
one likes the same old traditional approaches.

Traditional sales training has taught us many sales
techniques and how to handle objections, but not how to
stay in control of the buying process or creating and
maintaining long term relationships. In order for
salespeople to be successful, they must maintain control
over the sales process, while the customer believes they
are in control.

To do that, they must have a step-by-step sales results
system to follow. This is the main reason behind why
salespeople succeed. Buyer's have a system and that is why
they have been in control, and salespeople are being
rejected.

All business professionals benefit from a sales system or
sales process because it is vital to always be focussed and
goal-orientated in order to achieve bottom line results.
Most businesses are customer focussed and service driven
and usually, no matter what your profession, you have
something to sell whether it be a product, a service or an
idea. Everyone needs sales if they want to survive. Without
sales, there's no business to talk about.

The Bottom Line! Sales people need to follow a proven Sales
Results System, or sales process. Businesses today cannot
succeed without sales. Without sales there are no
transactions. Without transactions there is no revenue.
Without revenue, there is no business, no jobs, no bottom
line. Sales is the bottom line!


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Bob Urichuck is an International Speaker, Trainer and
Best-Selling Author. Learn personally from Bob in the areas
of Sales, Motivation, Leadership and Team Skills. Bob
presents a series of great ideas and strategies with
combination of facts, humor, and practical concept in a
high-energy and self-discovery process that you can apply
right away to achieve results. Subscribe to Bob's Free
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