Did you know that one of the best ways you can create an
online presence and grow your business is to become a
writer?
Now wait a minute - I don't think that groan was called
for. Writing doesn't have to be hard. In fact, you don't
have to be a professional writer at all. All you need is
an opinion, some expertise and the willingness to share
both.
Writing is easy, once you let go of the fear that you have
to do it a certain way. There is no right way to write.
Other than to be yourself and let your creativity flow!
Not sure what to write about? Sit down for a moment with a
blank piece of paper and brainstorm. What do you have
strong opinions about? What part of your business are you
most passionate about? What are the topics of business
books and articles you most frequently read? These should
get you started thinking about topics you could offer your
own spin on.
And if you really want to escalate using writing as a way
to grow your business, make sure whatever you write really
provides value to your audience. We believe in finding
ways to demonstrate your expertise and offer quality
samples of your product as way for people to begin to know,
like and trust you, which is really important to consumers
today. Writing solution-focused, informative, valuable
articles is a great way to do just that!
At the end of each article you'll have an opportunity to
present a brief statement about you and your business in
your "byline." Use this area wisely. In addition to your
name and any powerful credentials you hold, direct your
readers to your website, offering them another free
resource from you. Then, when they visit your website,
present them with a subscription box, offering an E-Course
or jam-packed, how-to Special Report as a f.r.e.e download
in exchange for their email address.
Then it's time to create a way to keep in touch with your
audience on a regular basis. There are lots of ways to
do. One really good way is by starting a valuable ezine
containing lots of tips and strategies to solve your
audience's common problems. If your ezine helps your
readers learn techniques for solving theses problems,
you're offering quite a value to them. And for free! This
is an amazing way to build a relationship with people.
Keep it up and you'll have new clients before you know it!
----------------------------------------------------
Kelly L. LeFevre, MSM, and Molly A. Luffy, MBA, authors of
the upcoming book Unleash Your Marketing Karma: How to
Build Your Business by Giving It Away, are Co-Founders of
the Business Building Roundtable. This free virtual
community helps service-based solo/micropreneurs create
powerful strategies and implement innovative techniques to
achieve their ultimate success and satisfaction. To learn
more visit http://www.BusinessBuildingRoundtable.com
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