Do you have a hot new idea or must-have product? Are you
ready to take the dive and start your own e-business? While
not overnight, thousands of e-business start-ups have
become massive success stories in the past few years. The
Internet is a prime entrepreneurial environment, fostering
creativity. But even Google, Amazon, MySpace, Flickr and
NetFlix had to start somewhere, and that somewhere is
probably just where you are right now.
Most entrepreneurs find that starting a web business can be
daunting. Where do you start? How do you get the word out?
Where can you acquire funding? "The first three years are
the most trying," states one entrepreneur. "Not only are
you faced with planning along with heavy sales and
marketing efforts just to get your name out, but you often
lack a sustainable budget to do so." Patience and planning
are the key to surviving your first three years - and
beyond.
Vasrue's five part article series on starting your own
e-business will explore the basics of launching an online
business, show you the key steps to take and challenges to
consider.
This informative series includes:
1. Determining Your Brand and Niche. Brainstorm a unique
business trait to form the foundation for your company's
brand.
2. Defining Your Audience: Get in your customer's shoes, so
you're better able to advertise to them.
3. Setting Your Business Structure: Understand the benefits
of corporations, partnerships and sole-proprietorships, and
ensure proactive tax compliance.
4. Developing a Sales, Marketing and Business Plan:
Understand the importance of planning, and critical plans
you should set into action.
5. Creating a Realistic Budget: Don't spend $1,000 on a new
desk. Allocate money where you see the strongest ROI.
6. Finding Funding: Start-ups have many avenues to take for
capital - from mom and dad to venture capital partners.
7. Finding People: Determine your values as a company
first, then hire staff based on these core beliefs.
8. Planning and Building Your Online Storefront: Organize
your website before you hire a designer to ensure
everything fits and navigation is smooth.
9. Launching Your Plan and Building Momentum: Revisit your
business and marketing plans annually, fine-tuning and
updating for your changing business landscape.
Whether you've dreamed of working from home, being your own
boss, setting your own hours, becoming one of the many eBay
entrepreneurial success stories or simply promoting a
remarkable idea, the next few weeks are certain to bring
valuable insight. Stay tuned and leave your inhibitions at
the door.
Determining Your Brand and Niche
It doesn't matter how many clothing stores, gadget
distributors or gizmo providers are in your market, you can
still differentiate your product or service from the next
and create a powerful brand that people are drawn to time
and time again. Develop a winning strategy. Branding is
just as important online as it is off.
A brand says who you are, what you stand for, what your
core values are and where you're going. It infiltrates into
everything you do from this point forward. Your brand
includes your logo, mascot, corporate colors, uniforms,
sales tactics, marketing visuals, copy and advertising
methods. It's a unique business differentiator which sets
the tone for your image, your name and your corporate
culture. It's a conscious and subconscious message
companies give off.
For instance, if you compare two major computer companies -
IBM and Apple - you'll notice that not all computers are
created equally. While Big Blue's image is corporate and
conservative, Apple radiates a more progressive and edgy
appeal. But how do companies differentiate themselves - and
how can you?
In the start-up phase of ebusiness development, it's
important to brainstorm a brand, set this plan on paper and
into action. Companies like Ben & Jerry's focus on the
environment, and they've developed not only a product
mission, but an economic and social mission as well.
McDonald's brand is youth-oriented, from its hip 'I'm
Lovin' It' commercials to dear old Ronald the clown. Geico,
yet another online insurance solution, promises to save you
money - a ton of money.
Once established, everything your company does should
reinforce this single point - your brand message. Customers
hear it, remember it and go to you over and over again to
acquire it.
----------------------------------------------------
Clinton Douglas IV, teaches people about internet home
business. Get his FREE Special Report - "How To Make More
Money In Only 30 Days Starting From Scratch" By Clicking
Here ==>
http://online-empire.vasrue.com/How-To-Start-Your-Online-Bus
iness_F.html
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