Quote: " Invest three percent of your income in yourself
(self-development) in order to guarantee your future." -
Brian Tracy
Sometimes, the signs that it's time to invest in taking
your business to go to the next BIG level show up without
notice. Take this past summer, for example. The second call
of my Preview Teleseminar Series for my workshop was
scheduled and I was set to interview two inspiring and
motivating solopreneurs on how they use the Client
Attraction systems daily to make well into the 6-figures.
We had close to a thousand entrepreneurs registered for the
call and I was excited to host it.
Then, the unthinkable happened. As instructed, hundreds of
people starting showing up 10 minutes early to make sure
they would make it onto the line before it was maxed out.
As I was greeting them, I kept asking if my two featured
guests were on the line. My heart kept sinking further and
further into my stomach as I realized neither of them could
actually get on the line as moderators.
Call it a systems glitch, call it a disaster, there was
nothing I could do. Emails were going back and forth, with
my special guests telling me they were indeed on the line
but no one could hear either of them. Meanwhile, nearly a
thousand people were waiting patiently for us to figure out
what was going on.
At that moment, I would have paid ANYTHING to be able to
get an operator on the line to fix it for me. Anything.
I was crumbling inside, unsure of what to do. Have the call
WITHOUT my two featured guests or reschedule it entirely? I
chose to go on (perseverance) and asked everyone to hang up
and dial in again, and was then able to get ONE of my
guests on the moderator line. I interviewed her and it went
great. Then, as she hung up to let the other guest onto the
moderator line, I got cut off of my OWN call! I tried
several times to get back onto the line and was blocked out
for several minutes. (I found out later that Mercury was in
retrograde.)
The whole thing unfolded like that scene from the movie
Swingers when he leaves those messages, one after the
other, sinking deeper and deeper into trouble. Have you
seen it? Finally, I got on as a "regular" participant and
had to keep the line un-muted for the rest of the call.
As I mentioned, I would have done (and paid) ANYTHING to be
able to press a button and get an operator to help me.
Throughout this episode, my intuition kept nudging at me
saying, "Fabienne, you should have invested in your
business and gotten the help you needed BEFORE this
happened." But after years of frugally using basic
services, I'd gotten too lazy and perhaps too complacent to
spring for that PAID bridge line the million-dollar
marketers are using.
The good news is, the call ended up being a huge hit.
People wrote me to tell me how inspiring it was, how
motivated they got as a result and ironically, no one
mentioned the technical difficulties. Several people signed
up for the workshop as a direct result of that call, and I
was thrilled that no one even brought up the snafus. But I
learned three MAJOR lessons that day:
1. Persevere. No situation is ever as bad as YOU think it
is. You may be crumbling inside, but in other people's
perceptions, it's just another day at the office. Keep
going. It will always work itself out.
2. Let others take care of details for you so that you can
focus on your "genius work", the stuff that actually makes
you mo.ney. You see, Sinatra didn't move his own piano each
time he sang at a gig. He had a team in place to handle
those details so that he could focus on two things: Singing
and Getting More Gigs. And that's what you should be
focusing on too: Working With Clients and Getting More
Clients. Everything else can be delegated.
3. Sometimes, it's time to put the frugal part of you
behind and REALLY invest in your business. No more holding
back. When it's time to grow, it's also time to take out
your wallet and INVEST in making mo.re. That's what all the
millionaire marketers do. My experience has been that, when
I do invest in my business, it always comes back to me at
least 4 to 10 times over. And although "money" is usually
the excuse I've used in the past for not doing something
(and I'm not the only one, you have too!), I've found that
if I really look at a situation, I almost always have the
resources to invest or can find a way to get them.
Just for the purpose of today's article, I'm adjusting
Brian Tracy's quote from above:
"Invest three percent of your income in yourself [and your
business] in order to guarantee your future."
YOUR ASSIGNMENT:
How will YOU invest in your business this week? Notice what
you have NOT taken advantage of because you're using the
excuse of "not having enough money." Using that excuse is
an insidious form of self-sabotage. It's a mindset that
keeps you playing small and limits your growth. Time to
stop being frugal and take action. The money will naturally
show up to help you pay for it (it always does.)
Like many others, you might be wondering what to do to take
action in your business. Perhaps you're missing the how-to.
Then it's time to invest in a step-by-step marketing system
that will feel easy and authentic to you.
----------------------------------------------------
The Client Attraction Home Study System avoids all the
unnecessary stuff and instead gives you the most important
things to do to set up simple, solid systems, so that you
consistently fill your pipeline and continually get new
clients. It's all step-by-step, not a big mishmash of
things. So, you do step one of the system, and when your
done with that, you move on to step two and so on. You can
get it at http://www.TheClientAttractionSystem.com
No comments:
Post a Comment