Saturday, September 29, 2007

In Client Attraction, Focus on Service, Not Accumulation

In Client Attraction, Focus on Service, Not Accumulation
"I don't know what your destiny will be, but one thing I do
know: the only ones among you who will be really happy are
those who have sought and found how to serve." -Albert
Schweitzer

I've mentored a few already-successful solopreneurs
recently who walk the line between 'high-achiever' and
'overachiever' and let me tell you, there IS a difference.
You've heard me say many times that I work best with
high-achieving go getters who know exactly what they want
(usually it's more clients, more in-come, with more time
off to enjoy it all) and who say to me, "Fabienne, show me
how to do it and I'll do exactly what you say." That's the
kind of person who sees results.

But sometimes, there's a different breed of person. The
person who takes on too much, too fast, and seems to always
be RACING towards the next level. (I know firsthand about
this, I used to be one.) The 'high-achiever' sets high
goals and then does what it takes to make those goals
happen. The 'overachiever' seems to want to accumulate just
for the sake of accumulating. (I know, because again, I
used to think like that.)

A few years ago, a coaching colleague asked me, "Hey, I
notice that you move at a very fast pace. What's the deal?
Why do you feel the need to accomplish so much in such a
short period of time?" I was stunned actually. Didn't quite
know how to answer. So I said, "It's a game for me. Seeing
how much I can accomplish is fun." But it took me a while
to "get" what he was trying to say.

I think that I was focused on accumulation rather than
service. It was about amassing clients and in-come,
probably having to do with proving something to someone
from a bazillion years ago. Yes, it was a game, a
competition against self, but was there a point to it all?
Probably mo-ney, but even that is just a number sometimes.
It began to feel like a hamster wheel, an empty process.
There seemed to be no meaning to accomplishment at a fast
pace.

It's when I stepped back and looked into the REASON for why
I started this business that it stopped being a race. I got
focused on SERVICE again, on my purpose and skills, and why
I got into this in the first place. I think I'd lost that
along the way. The minute I realized this, Client
Attraction became less about filling a void, and more about
being of service. Less about accumulation, and more about
really making a serious difference in people's lives and
businesses.

Being focused on service, I started being happier, clients
got even better results, our friendship was deeper and even
more satisfying, and the best part was, it stopped feeling
like WORK. I started getting a feeling that I couldn't
believe I was being paid (well) for doing something so
gratifying. And then I noticed something...

Ironically, when I tapped back into SERVICE, that's when my
in-come began growing much more rapidly. That's when the
referrals started pouring in again. That's when my numbers
started really increasing dramatically. That's when bigger
and bigger opportunities began coming my way.

"He who wishes to secure the good of others, has already
secured his own." -Confucius

Your Assignment: Notice how you approach your business.
Does it feel like a race for the mo-ney, rather than being
of service to others in a BIG way? Has the MEANING of what
you're doing gotten lost along the way? Is it more about
accumulation now? If so, take a step back and reconnect to
the reason you got into this in the first place: service
and the DIFFERENCE you can make in people's lives. That's
what's going to make you happy.

Now, don't get me wrong. I'm not even close to suggesting
that you should stop marketing and setting up systems for
everything in your business. What I am saying is, couple
this with consistently working on implementing your
marketing and Client Attraction strategies, and attracting
clients will become big time easy (then the in-come will
naturally follow).


----------------------------------------------------
Not sure on where to start creating these marketing
systems, even if you're already successful? I recommend
getting a copy of the Client Attraction Home Study System™.
It gives you the most important things to do to set up
simple, solid marketing systems, so that you consistently
fill your pipeline and continually get new clients. You can
get it at http://www.TheClientAttractionSystem.com .

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