To succeed in business, your chances for success increase
if you have in place a business plan and business systems.
In addition to these foundational pieces for business
success, another area that is often overlooked but is
critical for building a profitable business is the
conditioning of a business owner's mindset.
There are many methods and philosophy's to do this. One
method that is effective and easy to implement is based on
gratitude. Wallace D. Waddles, in his book The Science of
Getting Rich, expresses his views as follows: "The grateful
mind continually expects good things and expectation
becomes fate." To expand on Waddles statement, one can
look within their own life to find things to be grateful
for. One can condition one's mind to continually seek out
and find these things to be grateful for. After awhile,
one begins to do this on an every day basis, going beyond
the looking-for-things-to-be-grateful-for phase to the
expectation phase that good things will be present in ones
life to be grateful for.
Ron Rogers from The Ron Rogers Group, Inc was in a
situation where he had a customer that had not paid him for
services rendered. Rogers was worried that the customer
was not going to pay and he continued to worry. The
customer finally ended up having to file bankruptcy and
never did pay Rogers. That was exactly what Rogers was
focusing on and it's exactly what happened. The customer
did not pay Rogers.
Realizing that, as a business owner, his mindset was
focused on something in his business that he did not want;
Rogers began to work on reconditioning his mind. On a
daily basis, he started using the gratitude process where
he began writing down everything in his business he was
grateful for. He wrote down and clearly defined what he
wanted for his business. This time Rogers wrote that he
wanted to increase his cash flow by creating more referral
business.
Rogers wrote in his journal that he was grateful for a
specific customer. He was grateful for all the value that
he was providing for that customer. He was grateful that
this customer was paying him on time and that this customer
was happy with his work. Even though he wasn't receiving
referrals he wrote that he was grateful that this customer
was creating a positive buzz about his work and that this
customer is referring people to his business.
After a few weeks, referrals began to come in to Ron's
business and cash flow increased. Ron was able to take
what he already was grateful for in his business, write it
down and make it much more powerful by using the gratitude
process. He conditioned his mind to attract what he wanted
in to his business and life by using gratitude.
Another powerful way to enhance the gratitude process is to
take a special object, which is small enough to carry in
your pocket, and use it as a touching point to remind you
throughout the day what you are grateful for in your life.
In the movie The Secret, a rock was used as the special
gratitude object. One can use, in place of the rock, a
locket, a coin, even a piece of ribbon. Each morning, as
you place the object in your pocket and every time you
touch the object, think about what you currently have in
your life that you are grateful for. At the end of the
day, when you empty your pockets, think of your day and all
the things that you were happy to have experienced or
received.
Other people prefer to use a visual reminder as part of
their gratitude process. One method is to place small
colored pieces of masking tape around their house (i.e.,
door knobs, bathroom mirrors, refrigerator handle, on a
hair brush, etc…), in their car, or in their office work
space (e.g., on the phone, computer monitor, desk, etc…).
To summarize the gratitude process, start by writing at
least three things you are grateful for on a piece of paper
or in a journal. It doesn't matter what the three things
are, begin by focusing on the things in your business and
your life that you are grateful for. Bob Proctor,
acclaimed lecturer and author, suggests starting sentences
and affirmations with, "I'm so happy and grateful now
that…" Next, be clear on what you want out of your
business and then write that down on a piece of paper or in
a journal.
Use the gratitude process on a daily basis to begin making
profound and profitable changes in your business life.
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