Saturday, April 26, 2008

Not Knowing The Rules Governing Employee Or Self Employed Status Could Cost Thousands

Not Knowing The Rules Governing Employee Or Self Employed Status Could Cost Thousands
When there is a doubt over status of a worker being an
employee or self employed the employer must make the
correct decision or face potential serious penalties
relating to a change in status that can be applied
retrospectively. In the absence of comprehensive
legislation guidelines have emerged and must be applied to
avoid potential unexpected liabilities of tens of thousands
of pounds.

The employment status of a worker can be a veritable
minefield for an employer if the wrong decision is made.
Should an employer decide the status of a worker is self
employed and treat that worker as self employed rather than
deducting tax and national insurance the employer could be
at risk of incurring a major financial liability for tax
and national insurance deductions if the status of the
worker is subsequently changed following an Inland Revenue
enquiry.

If the status of a worker is changed from self employment
to employee by the Inland Revenue the amounts paid to that
worker would be regarded by the Revenue as not the gross
pay but the net pay after deductions of income tax and
national insurance. The re-assessment after adding the
income tax and both employee and employer national
insurance could increase the cost of that worker by more
than 50%.

If a workers employment status is determined as incorrect
by the tax authority the date at which the employment
status was employee rather than self employment would also
be determined. Such a status change and the applicable date
could be applied several years retrospectively leading to a
significant financial burden.

An employer cannot choose the status of a worker as
employee or self employed. The status of the worker is
dependent upon the rules of engagement and the working
practices that ensue. There is also a tendency with long
term engagement of self employed workers for circumstances
to change and some changes could change the status of that
worker from self employment to employee in the view of the
tax authority.

The first essential question to be answered by an employer
is whether the worker is being engaged under a contract of
employment or whose services are being contracted. Due to
the potential serious financial consequences of making the
wrong decision it is important that the rules of engagement
are set out and agreed in writing.

There is no statutory definition of what constitutes a
contract of service and what constitutes a contract for
services in relation to income tax and national insurance.
In the absence of a statutory definition the interpretation
of the nature of the relationship is open to debate and
previous court judgments.

General rules which would indicate a worker was an employee
would include scenarios such as is the work supervised,
does someone state when, what and where work is done and
how it should be done. Can the worker be moved from one
task to another and does the worker work to set hours and
paid on a set basis of hourly, weekly or monthly or receive
bonuses or overtime payments. The existence of such
conditions would indicate employee status not self
employment.

There are many other factors which may determine employment
status, for example if the worker takes the business
vehicle home each day that would indicate employee status.
Should the worker provide his own tools and equipment to
perform the tasks and bear the costs of doing this then
self employment would be indicated but should the employer
provide such equipment then workers status is more likely
to be interpreted as employee.

Factors which may determine self employment would include
the worker using someone else to carry out the tasks at
their expense, whether the work contained personal
financial risk to the worker, has a fixed price been agreed
regardless of time taken to perform the work. Other self
employment factors would be if the worker can choose when
and how to perform the tasks, whether they also work for
other organisations and whether unsatisfactory work has to
be corrected in the workers own time and expense.

The conditions under which a worker is engaged may be
ambiguous and that can lead to problems as long term self
employed workers and the relationship with the employer
tends over time to slip into a pattern that might be
interpreted as closer to that of an employee rather than
self employment. In such circumstances what may have
started as self employment may later be interpreted as
employment in which case the specter of that workers cost
being increased to the business by 50% going back years
could become reality.

In all cases where there is doubt over the employment
status the final decision becomes one of providing evidence
and the weight of evidence for one side or the other. Often
individual cases can rest on what may have been regarded as
insignificant items at the time. For example granting the
worker benefits normally associated with employment such as
paid leave and even such items as access to subsidized
canteen facilities could weigh the balance in favour of
employment.

If an employer has doubts on the status of a worker the
rules of engagement should be set out in writing at the
outset and clarify the status as employee or self
employment. If there is any doubt then the safest practice
would be to treat the worker as an employee and deduct
income tax and national insurance or engage the worker
under the CIS sub contractors rules.

As a rough guide to the financial consequences of making
the wrong decision or circumstances changing the status of
a worker from self employment to employment without
deducting tax and national insurance consider this example.

The worker has performed work for the business for 3 years
as self employed and has been paid 25,000 pounds per annum.
The normal work pattern is interpreted by the Inland
Revenue as that of an employee not self employment.

The Inland Revenue could determine income tax of 5,000
pounds and national insurance of 2,000 pounds should have
been deducted plus employer national insurance of a further
2,000 pounds. Over three years the bill for getting the
decision wrong could result in an unexpected bill for the
employer of 27,000 pounds. For a small business that level
of additional cost could be the difference between survival
and liquidation.


----------------------------------------------------
Terry Cartwright, accountant and CEO DIY Accounting,
designs Accounting Software at
http://www.diyaccounting.co.uk/ providing accounting
solutions for small to medium sized business in the UK with
payroll software at
http://www.diyaccounting.co.uk/payroll.htm for up to 20
employees

What business are you REALLY in?

What business are you REALLY in?
Many businesses spend thousands of dollars branding
everything they do to create a familiarity with their
prospects and customers and yet, sadly, miss the boat
completely when it comes to their service.

In the last week, I experienced each of the following:

1. A credit card company sent a replacement card -- two
months after the original expired.

2. I have an advertisement in a print newsletter under a
promotion. I inquired how much it would cost per month to
continue the ad. Three emails and two weeks later, I got a
response.

3. A printer promised a quote within 72 hours -- it came 6
days later, after two follow-up calls.

What do the three companies above have in common, aside
from losing my business?

Quite simply, their service is atrocious.

You've most likely heard the term "relationship marketing"
-- before you can interest your prospects in purchasing
anything from you, it's best to build a relationship with
them.

The goal in relationship marketing is to give your
prospects a reason to know, like and trust you.

That said, before you try building a relationship with your
prospects, you must ensure that your service is the best in
your industry.

Service is one place where "good is NOT good enough".

Regardless of your industry, there are several other
businesses that do the same "thing" you do. By providing
impeccable service, you stand head and shoulders above the
crowd.

Impeccable service is about a lot more than returning
emails within 24 hours and offering a guarantee you stand
by. It's about building your business from the ground up
with your customer in mind: you must give them things they
don't even know they want.

Here's a quick example from the car industry:

Heated seats. While I never would have thought to ask for
them or listed them as a "need" when searching for a
vehicle, I love them and would hate to be without them. A
renegade somewhere in the car industry said "Hey, what if
we put a heater in the seat to make our customers even more
comfortable?".

THAT is service: providing something we didn't even know we
wanted. The same can be said for the first loaf of
pre-sliced bread.

Coaching Challenge:

What can you do differently, not better. . .but
DIFFERENTLY, in your business which will make you the clear
choice over your competitors, regardless of price?

As an example, one of the things I do is send every new
ezine subscriber, who provides their mailing address, a
f'ree gift via snail mail. My business is all about
providing the best possible service in the most automated
and systematic way.

What statement can you make about service in your business?
If I asked 5 of your customers, what would they say?


----------------------------------------------------
For the past 5 years, Sandra Martini has been showing
self-employed business owners how to get more clients
consistently by implementing processes and systems to put
their marketing on autopilot. Visit Sandra at
http://www.SandraMartini.com for details, compelling client
testimonials and her free audio series "5 Simple and Easy
Steps to Put Your Marketing on Autopilot".

The Buck Stops Here

The Buck Stops Here
We need a coach to hold us accountable. Who is responsible
for making the choices in my life? I am! Sometimes I'm
listening to a client and I hear about what someone is
"doing to her", and what she's being "forced to do", or how
someone is "making her feel."

I want to be clear. People don't do things to us; people do
things for themselves. People don't set out thinking,
"Today I'm going to make someone miserable. I'm going to
create some distrust, and I think I'll make someone feel
devalued. Yep, that should be a good day's work!"

When things happen to us, we need to think, "It is what it
is." Not like it's good or bad. Not like it's right or
wrong. Just that it is what it is, and how will I respond?
Because I choose how I respond.

That's a little provocative, huh? Well, I'll be bold and
say it again. I choose how I respond. I choose to get
angry. I choose to be offended. I choose to be
disappointed. And I choose to be supportive, generous,
forgiving, understanding. I choose to be happy. Nobody
"makes me feel" anything! I choose it! And I can un-choose
it! (I'm sure that's not a word, but it's exactly what I
mean!)

We make the best choice with the information we have, and
we can make another choice with new information. The danger
zone lies in where we get that information. If it comes
from our internal conversation, the little voice in our
head that tells us wild, imagined stories about how
something is going down, it could be a lie!

So a coach will help me to hear the truth. A coach will ask
me the right questions, and reframe my experience to
something closer to reality, rather than my imagined
experience. A coach will help me get naked with my
responses, and not allow me to hide in my rationalizations.
Do you know how I spell rationalize? "Rational lies."
Because they sound awfully good, but they're totally
self-serving designed to get me off the hook. Thank
goodness for my coach, who won't let me get away with that
stuff!

Talking regularly with a coach helps to keep us on course
with our goals and the work we're doing to self-discover
and transform. This regular contact is essential. It's easy
to get a little bit off track if we're not checking in, by
the time we realize it we can be so far off that it could
take weeks to get back on our path.

I like to describe the journey of coach and client as like
traveling down the garden path.

You could travel down the path on your own. You're not
really sure of the way, and you could take a few wrong
turns and have to retrace your steps, and at times you'll
make choices as to which fork in the road to take, and
ultimately you will arrive at a destination. It may or may
not be the one you expected, but it will definitely be the
one you chose. I call this the Road of Self Discovery.

You could have a coach who tied you up and bundled you off
to your destination, or one that dragged you, kicking and
screaming, into your future. You'd get someplace, and even
if it was your place of choice, the fact that you were
dragged against your will creates resistance to success,
and the chances are you will return to your original state.

Or you could have a coach who guides you down the path
directing, sometimes leading, always supporting. Take two
steps here; watch out for that rock guiding you while you
do all the moving toward your goal.

And this coach is also your biggest fan. "Hey, you can do
it. I believe in you! Keep going!" Being the best you can
be may not be enough, you may need some teaching and
coaching to get you there.

A basketball coach doesn't just tell you what you're doing
right; he also puts you through some drills to work on
skills, and continually goes through the basics. The role
of a business or life coach is to do the same thing -
identify areas for growth and take you through activities
to help you get results. It is with a coach that you are
held accountable and that the buck stops here!


----------------------------------------------------
Shelley Herzog is co-author of How to Coach A Fish: 12
Weeks of Incredible Coaching. Known as the Wealthy Coach,
she helps life & business coaches create lucrative coaching
practices quickly & easily. For more information, go to
http://www.TheWealthyCoach.com .

Building Any MLM Downline Quickly

Building Any MLM Downline Quickly
MLM program success requires that you build a large
"downline" of highly motivated, excited representatives
willing to work on a steady and consistent basis to build
the team even further. You also need to keep the momentum
running through continuous and speedy expansion. Speed
creates excitement and a winning feeling among team members.

When you are first starting out, keep in mind that the
speed of the leader is the speed of the gang. As fast as
you build will be as fast as your team members build. One
of the major reasons that people fail is lack of profit
from legitimate network marketing opportunities. This lack
of profit is directly in correlation to downline building.
Creating wealth, motivation and success comes from the
sense that this opportunity is a real winner. As a downline
grows, more and more people work because they believe they
can achieve the same success as the leader.

With that said, what is the fastest way to build a
prosperous and happy downline.

One of the most effective and super-fast methods utilized
today is working via the Internet to generate warm,
interested leads. You can combine online, direct-marketing
tactics with any MLM program. Setting up an inviting and
professional website combined with a landing/squeeze page
to generate leads and a god email capture program is about
all you need to successfully generate an unending supply of
interested leads.

Sounds too good to be true, right? Take a look at the core
concept and the steps involved to see how easy it is to
implement this system.

Core Concept #1: Online Recruitment Is Faster & Easier

Back in the dark ages of multi-level-marketing, you know,
before the World Wide Web, representatives needed to do a
lot of footwork offline. Selling products, getting leads
and recruiting new reps to build a downline entailed a
great deal of grunt work, talking and convincing family
members and friends that it was a great opportunity to try
out. There were seminars, lots of face-to-face, one on one,
one on two meetings where experts in the industry came in
to close the deal.

Sales and Lead Generation Was Hard Work!

With the blossoming of the Internet, virtual recruiting has
gradually replaced all that back and forth. People, who
might be interested in joining a particular business
opportunity only needed to look online at a video, listen
to an audio and then find the site and sign up. Or, there
might be an intervening "squeeze page" where their
information like an email address, first name and telephone
number was acquired in exchange for the information. This
allows live human beings to follow up later to close the
deal. All that pounding of the pavement and attending
meetings was eliminated.

Converting people into paying representatives became that
much easier. It also became easier to convince people
because they saw the ease at which the process worked. It
became doable. They no longer needed to sacrifice hours of
their time to make a living.

The steps to setting up a promotion and sales funnel for
any MLM program is extremely easy.

1. Get a website and set up a lead capture/squeeze page to
get leads.

2. Use various advertising and natural search methods to
send traffic to that page.

3. Take the leads and follow up via auto responder
immediately and later by email or phone for truly
interested prospects.

4. Track your conversions. Create a separate mailing list
for people who have joined your team. Ask them to opt-in,
so that it's SPAM-proof.

5. Rinse and repeat.

That's it. The five steps above are at the core of the
method for building a happy, prosperous, ever expanding
downline in a really fast manner.

In order to do this effectively and efficiently, there will
be a learning curve as certain online skills are acquired.
The outcome and results, you will discover quickly, will
far outweigh a self-education you need to undergo. This
article only brushes the surface of the Internet marketing
boom and how you can take advantage of it to build a
thriving MLM business.


----------------------------------------------------
Roy Chan is an established business consultant since 2004.
He will show you how to generate thousands of dollars every
month on a complete autopilot. Subscribe to a free e-book
and you will learn how a simple website generated $10,994
cash.
Get it now for FREE at:
http://www.internetworkmarketingsecret.com

Cut Through Habits And Transform Your Business

Cut Through Habits And Transform Your Business
Take a look at your clock. Mark 10 minutes from now and let
me show you how to grab the gold from High Payoff sources
available to fuel your efforts.

We live in a world full of ideas and information. Some of
it's flung at us by the media, through ads and newscasters.
Other is sitting politely waiting for us to come calling at
its door.

Unless you set aside time every week to get your thinking
stirred up, you're just having the same conversations with
yourself and your team over and over. There's seldom
innovation in that habit.

Many of my clients are so immersed in their business, it's
industry and current practices that they don't realize how
myopic they've become. So I bring them articles that
provide ideas that break through their habitual thinking. I
include the really great ones in the programs I run as well.

They're brainstorming starters and full of information that
spins thinking into new patterns ' that's where innovation
and improvements are born!

Here are 3 ways you can use 5, 10 and 15-minute increments
to release the sparks to boost your results. On the
5-minute list is Reading Material that NOTHING to do with
your businesss. If you're scratching your head wondering
how so little time can really offer solutions, I'll tell
you ' it's all in the sources you use. I myself
deliberately set aside time to read weekly, bi-weekly and
monthly periodicals.

Take magazines like Fortune, Entrepreneur and Inc. They
carry such a wealth of examples of business techniques and
opportunities that others can borrow or even steal that
they amaze me.

To top off my reading I immerse myself in Discover
Magazine. It has ideas from as many as thirty other
disciplines that help me break through my habitual way of
seeing things.

The key here is that you'll find articles that run from
one-quarter page to four pages. That's a simple commitment
to make, very different than a book that might take you
hours over weeks to read through. On the 10-minute list is
Laser Brainstorming, leveraging the out-of-the-box thinking
of yourself and your team. Take one result you've been
getting in your business. List the first 10 assumptions you
hold about how it 'must' get done, and 'why' that way
particularly. Now pick just one of those assumptions and
pose the question: "How could we do this differently if
this assumption were off the table?"

Your goal is to make this a speedy process, not an
exhaustive discussion. List as many changes that could be
put on the table as a result of that single change. You'll
know when you have a gem ' it'll leap right off the page.

From there you can set aside solo time or team time to work
on the details. Several of my clients have unveiled ideas
that transformed their businesses with this focused
exercise. Then there's grabbing High Payoff gold from the
Video Sources that talk to you by your invitation in
15-minutes or less. The internet's a source I've started
using recently. One of my favorite 'teachers' right now is
Eban Pagon. He's built several million-dollar business in
the past ten years. He regularly records videos that are
mini-webinars chock full of ideas.

Recently Eban shared his morning routine. He commented that
he uses the 19 floors where he lives as his stairmaster
machine every day, and he's discovered that his great ideas
come to him when he's exercising. Somehow information gels
into new arrangements and "Ah Ha!"s come leaping out with
complete clarity.

That works for me as well! There I am on the gym treadmill
... trotting along and then hopping onto the sides so I can
scribble notes in the margins.

The fact is his video and webinars run from 15 to 120
minutes. The key to these recordings is that you can turn
them off and on, watch them in chunks and grab one idea at
a time to implement.

You may ask why I haven't mentioned listening to books or
tapes while I drive.

I've found I have to listen more than once to remember
ideas while driving. I'd rather read something once, or
watch a video in focused spans of time, find an idea,
decide how to use it, and then move forward to get value
from it.

So there you have it--reading, talking, watching. Ten
minutes. Three ways for you to break the through habits in
your thinking about how to create your success.


----------------------------------------------------
Management expert, consultant, and coach Linda Feinholz is
"Your High payoff Catalyst." Linda publishes the free
weekly newsletter The Spark! to subscribers world-wide and
delivers targeted solutions, practical skills and simple
ways to build your business. If you're ready to focus on
your High Payoff activities, accelerate your results and
have more fun at it, get your FREE tips like these visit
her site at http://www.YourHighPayoffCatalyst.com

How-to Create a Compelling, Branded Elevator Pitch for Your Job Search

How-to Create a Compelling, Branded Elevator Pitch for Your Job Search
The elevator pitch. You are probably familiar with the
term. It is most commonly used to describe the concise
60-second speech that business owners and executives, as
well as salespeople, use to describe their business,
product, or service to others. More importantly, it is a
speech that is delivered in a compelling way that describes
what is unique about the business (or offering), describes
the benefits to the target market, and excites interest in
the listener.

So, why should you--the job seeker and career
professional--care about the elevator pitch? If you are
familiar with the concept of personal branding, and the
idea of leveraging your brand to advance and promote
yourself in your career, I'm sure you immediately
recognized similarities between the above description of an
elevator pitch and a personal brand statement.

Personal branding allows you to make a name for yourself.
It differentiates you from your peers and helps to position
you as a leader in your field ' as a specialist and an
authority who knows how to do a job and fill a particular
niche in the workplace better than anyone else. A personal
brand statement is a succinct statement that clarifies and
communicates what makes you and your unique value
proposition different and special.

Your personal brand statement will play a large role in
your 60-second elevator pitch as a job seeker and career
professional. Your entire elevator pitch will be a mini
presentation that you are able to give on the fly in
response to those all-too-common questions "what do you
do?" or "tell me about yourself?" With precision-like
focus, an effective elevator pitch will immediately convey
to the listener who you are as a professional, and will do
it in a way that addresses not only your unique value
proposition, but in a manner that addresses the concerns of
your listener. Of equal importance, while your pitch is
planned and rehearsed, when you actually speak it, it
should sound completely natural and spontaneous, yet it
should leave the listener with a lasting, positive, and
memorable impression. You will use your elevator pitch
frequently, in networking situations and during interviews.

But, once you recognize that crafting an elevator pitch is
essential, you might feel daunted at the prospect of
creating and perfecting one. Certainly, this is a task that
your career coach or the professional that you hired to
create your résumé can assist with. However, with
some introspection and honest self-assessment, developing
your elevator pitch does not have to be difficult. To get
started, ask yourself these essential questions:

1. What is the focus of your search? What is your job
target?

2. Who is the person/people most likely to make a hiring
decision about you?

3. What are the problems faced by your target audience?

4. What is it that you are offering that would solve these
problems?

5. What is it that differentiates you and makes you
different from your peers?

6. What are the benefits of your work as experienced by
your target audience?

To create your elevator pitch, you now must put these
elements all together in a brief presentation that you can
deliver quickly—in the time it would take you to get
from one floor to the other in an elevator.

As an example, here is my own "branded" elevator pitch that
I developed to concisely describe my work as the executive
director of Distinctive Career Services.

"You know how some career professionals miss out on really
great employment opportunities, or don't advance as quickly
in their careers as they would like, or don't get paid the
compensation they deserve, all because they don't really
know how to differentiate themselves in their careers or
promote themselves effectively in the job market?

Well, I am a career coach, personal branding strategist,
and career marketing professional—one of just a few
people worldwide with this unique blend of expertise. In my
business, which is internet-based and global, I provide a
mix of innovative products, programs, and services
delivered to six-figure+ and aspiring six-figure+
professionals, managers, and executives. All my offerings
are designed specifically to empower my clients to promote
and market themselves effectively, opening doors and
enabling potential to achieve their highest career
ambitions and goals.

The benefits are that my clients dramatically reduce the
time and money they spend job searching, rapidly advance
their careers, boost their incomes, enjoy greater
professional recognition, and overall, establish themselves
in careers that are more professionally, financially, and
personally rewarding."

Once you have the answers to the six simple questions
above, you have everything you need to create a similar
elevator pitch for yourself. Do you see how I have taken my
own answers to the questions and interspersed them
throughout my pitch? I've clearly communicated who my
target market is, have identified the problems and
challenges that they face, have conveyed how my offering is
not only unique but solves those problems, and I've
described the key benefits that my offerings produce.

You can use this same model to develop your own elevator
pitch. But remember; don't go into too much detail. Your
goal is simply to pique interest and make yourself
memorable. Don't spend too much time on the details of your
qualifications. Just quickly highlight them and tie them
back to how they benefit your target audience (current or
future employer).

Once you have your pitch perfected, practice it, practice
it, and practice it some more. Your goal is to have it
sound completely natural. Rehearse in front of a mirror and
be aware of your body language and eye contact, as these
aspects of communication often speak even louder than
words. Now, try your pitch out a few times and observe the
response to the listener. Be open to the prospect of
adapting and modifying as necessary to elicit the response
you want to generate. And, of course, be flexible. If your
listener interrupts with a question, be ready to pause and
answer it.

Creating your elevator pitch may take some time and
thought, but it is a wise career professional who invests
in it! You will hear the "what do you do?" or "tell me
about yourself?" questions over and over, both during your
job search and throughout your entire career. Don't wing
it! Preparation is the key to confidence and the key to
making a lasting, positive, and memorable first impression.
The benefits to your career will be phenomenal. It is well
worth the effort!


----------------------------------------------------
Nationally certified resume writer and career coach,
Michelle Dumas is the director of Distinctive Career
Services LLC. Through Distinctive Documents
http://www.distinctiveweb.com and her Executive VIP
Services http://www.100kcareermarketing.com

Michelle has
empowered thousands of professionals all across the U.S.
and worldwide. Michelle is also the author of Secrets of a
Successful Job Search http://www.job-search-secrets.com

Using Work-Related Tests to Boost Your Resume Prospects

Using Work-Related Tests to Boost Your Resume Prospects
Not everyone likes to take tests. Some people find them
boring, others are intimidated, and even a few just don't
see the point.

When it comes to work-related tests, people can get even
more uncomfortable. Who wants their employer to see more
deeply inside their head?

But work-related tests are becoming a fact of business
life. First of all, more and more employers now require
them for current employees - even for executives. Second,
most job candidates must take skill, personality, and/or
behavioral tests as part of the hiring process. And most of
these tests use language your potential employer may be
using (and thus, looking for in your resume).

But last and most importantly, if you want to position
yourself properly for a company, a recruiter, a headhunter,
or any other hiring professional, taking a work-related
personality test helps you define your skills in the most
authentic and powerful way possible.

If you're going to take one, you might as well start with
JASPER, Monster's Job Assets & Strengths Profiler. Here's
how they describe it:

"The JASPER test is the new standard in career testing and
assessment. Based on over 60 years of research, this fun
and enlightening test will uncover your job strengths and
preferences and help you use them to your advantage."

You get the standard "agree/disagree" kinds of questions,
but you also get:

* Ranking options from most preferred to least preferred

* Sliding scales between two opposing concepts

* Picture preference identification options

* Hypothetical scenarios

* Clicking on a series of words flying across your screen
(you'll understand it when you try it)

In other words, it's designed not to be boring.

The test results in a very huge report, which they give you
for free - they don't even ask for contact information in
exchange.

And in case you need a second opinion about how taking a
test affects your resume, here's what the Monster people
say:

"Now that you know what sets you apart, take a fresh look
at your resume. Promoting your strengths will help you land
the right job."

That's the whole point: Getting an objective view of your
strengths - the kind of objective view that a potential
employer will have - can help you position yourself better
and increase your odds of landing the job you're after.

And in an ultra-competitive job market, any advantage you
can get is worth its weight in gold.

So what are you waiting for? Go to Monster.com, search for
"JASPER" in the Career Advice take the test (about 15-20
minutes), and take something from the results to put into
action today!


----------------------------------------------------
Allen Voivod is the Chief Blogger for ResumeMachine.com,
the leading resume distribution resource for managers,
executives, and professionals looking to accelerate their
job search results. Get the attention of thousands of
hiring agents with the largest and most frequently updated
recruiter database on the web, and dive into a wealth of
immediately useful career articles and blog posts - all at
http://www.ResumeMachine.com !

The Secret Formula for Success

The Secret Formula for Success
We have been looking at success from a number of different
angles. Sometimes you just run across someone with a nice
little formula that works for what we are interested in or
want to say.

During a recent trip to Sedona I participated in a number
of sessions that had to do with creating business success.

Laural Langemeier taught us about the lack of education in
financial matters in our schools, colleges and
universities. She made it clear that you need talent for
what you want to do, but you also need to surround yourself
with the right people to get good advice. For me one aspect
was the relevance of talent. Laural's site at Live out Loud
is a great resource and I have completed their coaching
program myself.

Besides talent, we all have heard that it takes massive
action to move things from where they are to where they
need to go. Many people speak and write about it. One of
the most elegant ways I have seen recently is a story, or I
should say a fable or parable. In Life's Golden Ticket
Brendon Burchard explains how one can loose the right
perspective on taking action because he or she is afraid to
make mistakes or receive punishment when something goes
wrong.

Taking massive action is very important for me and I am
hoping to invite you to do the same. I am currently trying
to find people who want to take action with me, and help
make AMC LLC into a better, more profitable company with
the aim to serve our clients even better than we currently
do, especially through an e-commerce presence.

One thing that Gina Gaudio-Graves taught me is the
importance of passion. If you think about it, why would you
ever start something or do something for a prolonged period
of time if you are not passionate about it. Actually that
reminds me of an earlier article in which I recalled a
sentence Henry Gold said not too long ago reciting the
definition of insanity. Remember, insanity is doing the
same thing over and over and expecting different results.
What we really want to do is spending time on the things we
are really passionate about. Then these things will not
appear to be work or chores but something we really enjoy
and don't mind to use our valuable time for.

The final part of a formula for success is called
association. You can also call it networking. Everybody
these days is talking about it and it really makes a
difference. Whether you are a member at LinkedIn, Plaxo,
MySpace, Xing, or other networks, it is important to be
connected if you want to become successful. Kevin Nations
is one of the foremost networkers in the United States and
he does everything he can to get peoples contact info and
then stay in touch with them.

Taken these aspects together, what are the 4 components of
success?

1. Passion
2. Talent
3. Action
4. Association/Networking

When you put it in a formula, what you get is this:

P + T x A² = SUCCESS

All you need to do is take it and go out and apply it. Take
your passion and apply your talent to it. If you are
passionate about it, you are probably already talented in
it, or can become a great talent quickly. Then you take
massive action and throw in lots of networking with
everybody you can, and you can't avoid success. If you use
the positive energy I always recommend, and you will feel
when you do something you are passionate about, you will
become an attraction for others.

Try it and let me know how it worked for you.


----------------------------------------------------
Axel Meierhoefer is an experienced performance coach,
author, educator, consultant, and the founder of Axel
Meierhoefer Consulting LLC (AMC LLC). His motto is" Helping
others help themselves achieve success". If you would like
to get his latest FREE special report go to
http://www.meierhoefer.net/welcome.htm or send an email to
AM@Meierhoefer.net

Don't Give Up Too Easily (Clients Are Just Around the Corner)

Don't Give Up Too Easily (Clients Are Just Around the Corner)
"Never give up on something that you can't go a day without
thinking about." —Unknown

Have you ever given your all to something, experienced some
delays, encountered disappointments, and then given up?
What about when it comes to marketing your business? Do you
sometimes get frustrated because the results you want
aren't coming to you as quickly as you'd like, despite the
fact that you bust your butt to see results? Do you then
start to doubt yourself, your skills and talent, your
ability to succeed?

You're not the only one. I know I've been there more than
once since being self-employed. I have been tempted to quit
on projects or promotions that weren't going strong on more
than one occasion. And I've even contemplated giving up on
self-employment when the chips were down and times were
tough.

I remember being in my own practice less than a few years,
and for a few weeks, things got really tough financially.
It seemed like no one was signing up for my program all of
a sudden, two (non-ideal) clients had decided to back out
and money got really tight.

Was it a funk or was it a sign that I shouldn't be
self-employed? I couldn't tell. I went into fear mode,
wondering if I would have to go back to working in the
corporate world, something I just couldn't bear to think
about, but I just didn't see the alternative. I was THIS
close to giving up and shutting down my business.

And then something happened. I was walking across Union
Square in New York City, headphones on, listening to the
radio and a song by Aaliyah came on the radio. The lyrics
really spoke to me:

And if at first you don't succeed

Then dust yourself off and try again

You can dust it off and try again (Try again)

'Cause if at first you don't succeed

You can dust it off and try again

Dust yourself off and try again (Try again)

It was a good song and came at a good time.

When the song was over, I flipped to another channel on my
Walkman. The SAME song came on. I listened to it and got
chills up my spine. I thought, "OK, perhaps I shouldn't
give up so easily. Maybe there is a way."

Not sure if you'll believe this, because I didn't at first.
But I flipped to yet another channel. And yes, there it
was. The song was playing again. The SAME song about not
giving up, about dusting myself off and trying again. I got
more than chills. My eyes welled up in tears and I stopped
in my tracks. I stood there silently and made a commitment
to myself: I was never going to give up. I was going to do
what it took to succeed at this thing. And the rest is
history...

YOUR ASSIGNMENT:

1. Don't give up. If the going gets though, if marketing
becomes a challenge or you're not seeing results, keep
persisting. Try a different approach. Look at what
successful people are doing and do something similar (don't
copy—just get inspired). Finish what you've been
procrastinating, just don't give up. Success is right
around the corner and most people give up JUST before they
reach the top.

2. Look for support, a mentor, or a marketing coach. Learn
only from people who are already successful or have
achieved what you want to achieve. Mentor with people who
live the life you want to live. Join programs or mastermind
groups with others going through their own processes, so
you know you're not alone (Try my new Inner Circle:
www.ClientAttractionInnerCircle.com.)

3. Print up the following quotes on persistence and stick
them on the wall next to your computer, tape them on your
bathroom mirror and your refrigerator, whatever it takes to
read them over and over again, to give you the strength to
keep going. I'm rooting for you and I know you can do it. :)

Quotes to keep you in Client Attraction Mode, even when
things get tough:

"Never, never, never give up!" —Winston Churchill

"Never Quit. Don't ever, ever quit. Recognize that stopping
now, regrouping to try a new approach isn't quitting. If
you quit you'll regret it forever." —Rudy Ruettiger

"Great works are performed not by strength but by
perseverance." —Samuel Johnson

"Success seems to be largely a matter of hanging on after
others have let go." —William Feather

"Character consists of what you do on the third and fourth
tries." —James A. Michener

"Most of the important things in the world have been
accomplished by people who have kept on trying when there
seemed to be no hope at all." —Dale Carnegie

"A champion is someone who gets up, even when he can't."
—Jack Dempsey

"It's not whether you get knocked down; it's whether you
get up." —Vince Lombardi

"Let me tell you the secret that has led me to my goal. My
strength lies solely in my tenacity." —Louis Pasteur

"If you are going through hell, keep going." —Winston
Churchill

"When you reach the end of your rope, tie a knot in it and
hang on." —Thomas Jefferson

"I think and think for months and years. Ninety-nine times,
the conclusion is false. The hundredth time I am right."
—Albert Einstein

"When things go wrong as they sometimes will; When the road
you're trudging seems all uphill; When the funds are low,
and the debts are high And you want to smile, but have to
sigh; When care is pressing you down a bit- Rest if you
must, but do not quit. Success is failure turned inside
out; The silver tint of the clouds of doubt; And you can
never tell how close you are It may be near when it seems
so far; So stick to the fight when you're hardest
hit— It's when things go wrong that you must not
quit." —Unknown


----------------------------------------------------
Fabienne Fredrickson, The Client Attraction Mentor, is
founder of the Client Attraction System™, the proven
step-by-step program to attract more clients, in record
time...guaranteed. To receive your F.R.E.E. Audio CD by
mail and receive her weekly how-to articles on attracting
more clients, visit http://www.ClientAttraction.com .

Choosing the right Business Intelligence consultancy

Choosing the right Business Intelligence consultancy
In the right environment, Business Intelligence (BI)
enables faster data analysis and more effective business
planning but getting an organisation to the point where BI
can work for them can be a complex process. It is
absolutely essential that the right consultancy is employed
to facilitate the change. Always look for a reputable
consultancy with a verifiable track record and demonstrable
implementation experience before making any decisions.

Don't Take Business Intelligence Likely

Business intelligence is definitely not something to be
taken lightly. No matter what your reasons for making the
decision to change the way you run your organisation, the
ultimate goal is that a new BI system should integrate
seamlessly with all your legacy applications and without
impacting on your day to day operations. This means days
and sometimes weeks of painstaking work making sure that
all the legacy systems comply with the new BI system
requirements. Experience is the only way to be sure an
implementation will be trouble free.

Making your choice of business intelligence consultancy
will not be easy. Many consultancies look the same on the
surface so bear in mind that you will require tailor-made
solutions, delivered on time and to budget. Your new
consultancy must provide experts in leading technologies
from Microsoft and Business Objects who will work with you
to design, develop and deliver business intelligence,
performance management and portal solutions that will add
real value to your business. But how and where will you
find them?

The Internet Search

You could start out with a basic internet search for
business intelligence consultants but the number of
listings could threaten to overwhelm you. The trick is to
think smart. Work out exactly what you need your business
intelligence system to do for you and then search for
providers. Make a short list then search again using other
criterion. Business Intelligence (BI) is all about getting
things right first time, so begin the process by doing your
initial research properly.

The Business Intelligence Consultancy Marketplace

If you check out the business intelligence consultancy
marketplace in this way you will quickly realise that there
are actually very few genuine 'players'. The reason is
simple: there simply aren't that many consultancies with
the capability to evaluate all the business critical issues
affecting your operation; design a business intelligence
system; provide performance management and portal solutions
to suit your specific needs and add real value to your
business.

You need your ideal business intelligence consultancy to
help you to implement solutions that process data and
present it in ways that can be used immediately, without
hours of tedious interpretation and cross analysis. Most
important of all they should be able to provide you with
the confidence that your specific objectives are being met
by experienced and professional consultants, giving you the
power to get back in control of your data.

Take time and make supreme efforts to get your consultancy
choice right first time as the business intelligence route
can provide amazing benefits for your operation, but you
only want to do it once!


----------------------------------------------------
Business Intelligence is all about making sure that a
business owner and their staff knows what is going on in
their business. This is just what Contemporary a leader in
the field of Business Objects offers, their consultancy
services being amongst the finest in the UK. See
http://www.contemporary.co.uk

Independent Hoteliers must Profit from the Internet

Independent Hoteliers must Profit from the Internet
For everyone involved in providing hospitality, the
Internet is set to dominate our lives. A recent Merrill
Lynch study predicts that by 2010 up to 45% of all hotel
bookings will be made online. Of course 1this varies
between countries and between types of hotel, with branded
budget hotels getting up to 90% online.

But despite all this, I have found that there is a 1 lack
of real understanding by some accommodation operators about
how they can capture their share of this booming
distribution channel. This lack of understanding is all the
more amazing when you consider these 3 factors:

1 It is now relatively easy for independent hotels
to get distribution. 2 The extreme power of peer reviews. 3
How you can be exploited if you don't understand Internet
terminology.

1 Distribution. The Internet has revolutionised the
potential for independent accommodation providers to
distribute their rooms. In the past, when you had to rely
on traditional media advertising, it was only the large
hotel groups, the franchises and the consortia that could
afford to cost-effectively reach their prospects.

There was no way that a small independent hotel with only a
few rooms could afford to advertise nationally. It is not
quite all plain sailing now either. Some of the major
search terms have been 'appropriated', so it is sometimes
quite difficult to compete for organic search on the search
engines. However if you are clever with your
differentiation and market segmentation you can compete on
even terms.

Independent hotels do not now need to seek protection from
a consortium or a franchise, which no longer necessarily
always provide more reservations than you can yourself.

2 Peer reviews. From a standing start, up to 75% of all
travellers now research their visits on the Internet. This
is not to say that they then actually make an online
booking but they get their information this way. And this
information includes not only what you say about yourself
on your website but also what other people say about your
product and their experiences of it. Always check out
TripAdvisor and don't forget the reviews on the third party
intermediaries such as LateRooms.com or Booking.com that
send you reservations.

The other day I was reading about a study that had
concluded that 24% of those that actually booked hotels and
restaurants read online reviews before making a choice.
They are also so trusting of these reviews that they are
prepared to pay anywhere between 20% and 90% more if the
service was rated 'excellent' rather than just 'good'. In
fact it transpired that 80% of those searching for hotels
said reviews played a big part in their choice.

This is a really awe-inspiring statistic and could be
really frightening if you are not up to date with what
guests are saying about you.

3 Understanding Internet terminology. A few years ago, when
the potential of the Internet were not that clear, it was
probably acceptable for business owners to claim ignorance
of how the Internet worked. You could claim a computer
phobia and let your children work it out for you!

But in my opinion this is no longer an acceptable way to
run your business. How can you profess not to really
understand a distribution channel used by around 33% of
your guests to actually make a reservation, and 75% to
explore the possibilities?

Any ignorance of some of the technical issues will leave
you wide open to being exploited by suppliers who will
trade on this ignorance. You need to understand how
websites work and how they can be constructed to really
deliver reservations. You need to know about e-mails, how
to gather them in and how to send them out so that they are
opened and read.

The truth is that the Internet in principle is not that
complicated, although a lot of technical people do their
best to make it appear much more so than it really is.


----------------------------------------------------
Michael Cockman is a marketing mentor to the hospitality
industry, advising owners of independent hotels on industry
best practice. He specialises in tools and techniques for
maximising room revenue.
His recent Teleseminar answering 19 practical questions
about how to generate more online bookings is available to
download from: http://www.HotelProfitSystems.com

A Dozen Questions Every Product Developer Should Ask Themselves Before They Start A New Project

A Dozen Questions Every Product Developer Should Ask Themselves Before They Start A New Project
If you are serious about achieving success as a Direct
Marketer or Product Developer, start by answering these
questions.

Thirteen Questions

1. What is my goal this year? Be specific. Instead of
answering, "Make a lot of money," come up with an answer
based on your personal reality. For example, your answer
might be, "Learn enough about running a subscription
website that I can generate at least £2000 a month
income from membership fee's alone."

2. What are the 'models of success' of others who have
reached this goal? It helps a great deal to identify other
product developers or companies that have attained the goal
you are trying to achieve. Look at what they are doing, and
how they are doing it. See what works for them, and what
hasn't worked. Try to find a 'model' you can use as your
guideline.

3. What is my strategy for reaching my goal? After you have
identified your goal and a few models of success, it's time
to start formulating your own strategy. Avoid the mistake
of trying to 'over complicate' your strategy. Keep it
simple, with as few steps as needed. Adapt your strategy to
meet your own skills, schedule, and budget.

4. What tools or skills will I need to acquire to reach my
goal? With most projects, you'll need to acquire some
additional skills, equipment and tools. You'll want to
identify most of these before you start - as doing so will
help you understand the budgetary needs and time
requirements. With some goals, you may find the skills and
equipment needed are beyond your budget or learning level -
a good time to find out is before you start the project.

5. What is my timetable? Before starting a project is is a
good idea to develop a long term and short term timetable.
The long term timetable should have specific 'accomplish
by' dates leading to the final goal. The short term
timetable should be more detailed and cover the acquisition
of tools, learning of skills, development of test projects,
etc.

6. Is this within my budget/where do I get funding? Almost
all projects have costs, some quite considerable. Before
starting the project, ask yourself how will you fund the
project until it becomes self-sustaining. In some cases,
the costs will be low or spread out enough that funding
won't be a problem. In other situations, funding
requirements are immediate and you will need a certain
amount of cash before you can start. Determine your needs
early on, and find a source of funding (perhaps income from
other projects) before you start.

7. Will working toward this goal have a negative impact on
my health, family relationships, or economic condition? In
some cases, you can choose a goal so ambitious that trying
to achieve it will have a negative impact on your health or
family relationships. I can think of no instance where it
would be wise to endanger your health or the relationship
with your spouse or children to achieve a business related
goal.

8. What will I do if this fails? It is always a good idea
to have a backup plan. In my case, I generally take on
projects where even if the project fails, what I learn
while doing the project is usually worth the effort. For
example, if I decide to produce a DVD on a specific topic,
and the DVD fails to generate revenue, the experience of
acquiring the tools and learning to produce a DVD gives me
a huge head start on the next DVD I decide to produce.

On the other hand, if I have invested all my time and
resources to producing a single product and have 'bet my
house' on its success, I better have a backup plan should
it fail. The same goes with all projects or goals. Have a
backup plan if it fails (because 70% of projects do fail).

9. Is this a realistic goal for me? Is the goal you set for
yourself so ambitious that you have no chance of reaching
it? Does it fit in with your skills and interests? Does the
goal reflect long term desires, or is it coloured by
immediate problems in your life not related to long term
realities? Are there more obvious goals which you should be
trying to achieve first? Keep in mind that it usually takes
time and strategy to achieve desirable goals. So don't feel
pressured to accomplish everything at once.

10. Where do I start? If you get this far, the next
question should be 'where do I start?' In most cases, the
place to start is to try to get first hand experience in
doing what you want to achieve. If possible, attend a
workshop where you can learn the basics from someone who
has already done what you want to do. Or get a part time
job at a business that does what you want to do. Getting
first hand experience (either a workshop or job) can give
you a huge jump toward learning what you need to know, what
tools you need to acquire, and what skills you'll need.

11. What do I do next? This is a question you will repeat
often throughout the project. As you complete each phase,
you'll have to ask yourself, 'What do I do next?' In most
cases, projects are a sequential learning process. What you
learn in the previous phase, you apply in the next phase,
where you learn more. But as each phase ends, you need to
have a good idea of what you need to do next. (Check out
your model of success . . . what steps did they follow?)

12. Where do I need to make changes? The further you get
into a project, the more you learn about what can and can't
be done (within your budget and skills). As you learn more,
you'll discover ways to improve the project by eliminating
some steps and adding others. This 'Where do I need to make
changes?' question is one you'll ask often, and allows you
to adapt your project to changes in your environment.

One Final Question

13. When will I know I'm done? The product development
business is one of stepping stones. Each project you take
on generally leads to another project using skills and
tools you acquired with earlier projects. Often before you
complete one project, you'll have a good idea what your
next project should be. While individual projects do reach
an end point, rarely will your product development
endeavour be 'complete'. You'll almost always have a number
of projects in mind - just waiting for you to free up some
time.

I know I have ;-)


----------------------------------------------------
Nick James is a UK based direct marketer and product
developer. During the last 5 years Nick has sold in excess
of £1.6 Million Pounds worth of products and sevices
online. Subscribe to his Free Tip Of The Week email at:
http://www.Nick-James.com

Painting Business - The Top 10 Things You Must Know To Run A Successful Painting Business

Painting Business - The Top 10 Things You Must Know To Run A Successful Painting Business
I started my own painting business back in 1991. As someone
who had done painting in the past I figured I knew all
about how to paint. I was wrong.

So, exactly how much painting experience do you need to
start a painting business of your own? Below are the top 10
things you should know to become a successful house painter.

1. You need to know basic stuff like when and why to use
primers.

Example: You cannot paint latex over alkyd (oil base)
unless it was a "flat" sheen like wall paint. Otherwise you
will get "peeling".

Neither can you paint new alkyd enamels over existing alkyd
enamel finishes without priming first with an enamel under
coater primer (whew!). Otherwise "chipping" will occur. A
common error with older alkyd enamel woodwork.

2. You need a system for getting your prep work done fast.

Example: For instance, when painting walls, I will apply
the first coat of paint before I do my common drywall
repairs of things like holes, stress cracks, loose tape
seams, etc. That way you get to know the walls and the
trouble areas show up easier because of the fresh paint.

3. You need to know the best time-saving techniques or
speed tips to make the most money per job. Things as simple
as having a fan around to quickly dry freshly painted walls
and ceilings so you can get going on cutting in the second
coat.

4. You need to know which paints are the best to use. Once
I find my favorite products I stay with them because I know
them well and how they perform. Also, I like to use name
brand leaders like Benjamin Moore. Name brands that
represent high quality to the homeowner. Cheap paint takes
more effort and doesn't make your job look as good
afterwards anyways.

5. You need to know how to do basic drywall or plaster
repairs. Basic repairs like loose tape lines, fixing water
damage, etc. When I fist started my painting business I
didn't even know how to fix a hole in the wall caused by a
doorknob (a common repair).

6. You need to know about stain blocking. Stains like water
spots, ink spots, etc. that permeate through latex
finishes. Ignoring stains causes bleed-thru. I use a simple
spray product for interior spot priming that stops ink and
other spots dead in their tracks. It's called "Krylon
Fusion". It dries to touch in just a minute or two, even
though it's solvent-based.

7. You need to know about hard to cover colors. Certain
colors can take 3 or more coats to cover well and you need
to know what you can use to combat this and speed things
up. And even how to charge extra for this also.

8. You need to know about staining and varnishing. Many
painters cannot match stains properly. You can do it easily
if you know just one simple trick. Also, staining and
varnishing new windows is a snap once you know how.

As a matter of fact, it's easier and more fun than painting
the windows and can command higher profits because most
people are afraid of staining. (Remember, everyone thinks
they know how to paint right?, but staining is another
story!)

9. You need to know effective advertising. A new painter
cannot afford expensive advertising that doesn't always
work well anyways. Placing a Yellow Pages ad can take 7 or
8 months to come out. You need fast, cheap, effective
direct marketing secrets and alternative methods that get
customers immediately like clockwork whenever you need them.

10. You need to know about estimating. Most new painters
wind up eating their jobs and leave a lot of money on the
table. Especially on exterior bids. When you know how to
effectively estimate all your work you will make a lot of
money as a painter, guaranteed.


----------------------------------------------------
Lee Cusano has owned and operated his own successful
painting business since 1991. He has also helped many
others to start their own painting business with his "Paint
Like a Pro Estimating and Advertising CD-ROM".
Lee also offers a new free report titled "How To Quit Your
Day Job This Week and Double or Triple Your Income". To get
it go to http://www.Painting-Business.com

The Savvy Customer

The Savvy Customer
AFTER $14 MILLION dollars and four years, our customers
don't want to buy what we have? What a depressing statement
from a VP of Sales. How many times can you afford to have a
new product fail in the marketplace? How many customers can
you afford to lose because you don't meet their needs?

Shortest time to market no longer cuts it, nor does lowest
cost. And excellent customer service is now expected. As
the old rules for achieving competitive advantage fade
away, what can you do to secure customers and vanquish
competitors?

The only true, sustainable competitive advantage is an
intimate understanding of customer needs. You can develop
such "clear customer insight" in many ways and use it to
win profits and the loyalty of "savvy" customers.

Learn About Your Customers

Often, we attempt to understand our customers by employing
approximations of customer needs and wants, such as
third-party market research, anecdotal evidence from sales
or service organizations, competitive activities, website
tracking, and, worse, our own opinions. We need to go
directly to the source, gathering real, direct customer
insight that's accurate, current, and meaningful, and upon
which we can bet our businesses.

Not every customer has something to offer. The 80/20 rule
applies here: select the most valuable 20 percent of your
customers according to an accepted metric such as strategic
fit, gross revenue, gross margin, cost to support, or
frequency of purchase, and cultivate long-term, two-way
relationships with them. Ask them to share with you their
candid opinions. Go visit them and observe the use of your
product or service in actual environments.

While customers are critical to learn from, prospects may
be even more valuable. In many cases, customers keep doing
what they've always done, and are poor predictors of new
technologies or other marketplace shifts. But prospects are
not already infatuated with you or your current products,
and will communicate more realistic views of the changing
marketplace. So listen to prospects as well as customers.

Information to Gather

What information needs to be gathered to obtain clear
customer insight?

*Working environment* Ask, "What is the environment that
our customers are working in?" "Who is using the product
vs. who is the buyer?" Understanding the environment may
provide clues as to how your products are used and how
their use could be improved, there by increasing the value
to customers. You need to know how customers are or would
be using your product or service.

Ideally, you should go directly to your customer site and
watch the product or service being used. In this way, you
can gather information that may not be evident as someone
describes their environment and can't be uncovered using
surveys or other impersonal means.

*New opportunities* The greatest value in gathering
firsthand customer insight may be the ability to uncover
new opportunities, either for new applications of existing
products or for new products. During direct customer
interviews, you can uncover latent needs that customers may
not even know they have. Frequently, your company will be
uniquely capable of addressing these needs.

Acting on the Results

Without this step, nothing else even matters. Here are a
few ideas:

1. Draw a poster-sized picture of your stereotypical
customer and post it in the most prominent spot you can.
Give this stereotypical customer a name. Record on the
picture all of the details about the customer that you
know, including the environment they are in, their worries
and concerns, and their most painful needs.

2. Laminate smaller versions of the poster and hand them
out at meetings. Before making decisions, ask yourselves if
your customers (by name) will even care about the decision
you are making. If they do, will your decision alleviate
their pain?

3. Examine your current products and services for problems
you are causing your customers. Are you destroying your
relationships despite yourself? Make a list of everything
that you can do to improve. Rank each improvement according
to the value to the customer and the difficulty to
implement. Select the most critical and the easiest to
implement and fix it this week.

4. Explore new areas you can profitably address. What areas
of significant pain (or latent needs) did you uncover? How
can you provide added services or products to address these
needs? Flesh these out and review them with customers and
prospects.

5. Have customers rank your forthcoming new features or
product and service offerings. Describe the changes to
existing or new products and services you are considering
based on your newfound insight. Have your customers and
prospects rank your changes. You might have them spread
$100 over each change to signify both order of importance
and relative value, or rank them from 1 to 10 to signify
order of importance. Determine how much they might pay by
either asking for a figure or using comparative methods.

6. Create an implementation plan that balances real
customer insight with business reality. Create a resource
allocation plan that heavily weights the customer value and
more lightly weighs the strategic fit of the change with
the corporate direction, as well as the difficulty/cost of
implementation.

7. Execute. Armed with real customer insight, you are
prepared to keep your most valuable customers as your gre a
test allies in thwarting competitors.

The only sustainable competitive advantage is clear
customer insight. By leveraging your customer knowledge,
you can make strategic and tactical business decisions that
your customers and prospects will appreciate. Even better,
they will pay for them, increasing your revenue, profits
and overall success.


----------------------------------------------------
Curtis N. Bingham, President of The Predictive Consulting
Group, helps organizations dramatically increase customer
acquisition, retention, & profitability. For more
information about his new Customer Experience Audit,
Customer Strategy, or Chief Customer Officers, visit his
website at http://www.predictiveconsulting.com or his blog
at http://www.curtisbingham.com .

6 Defining Characteristics Of Tag Heuer Sports Timepieces

6 Defining Characteristics Of Tag Heuer Sports Timepieces
Every watch company on the market has their own style and
characteristics that sum them up. Many have similar models
or certain dials they use for people to identify them by.
But few have as many defining characteristics as Tag Heuer
Sports timepieces. Here are 6 characteristics you can find
with many Tag Heuer watches.

1. The first characteristic you will find is the
unidirectional turning bezel with minutes scale. Along
with this there are six studs for the best diving-glove
grip possible. This makes it clearly visible to see the
dial and allows for an incredible grip.

2. Whether you are deep-sea diving or playing basketball,
you never want to have a luxurious watch like a Tag Heuer
sports watch fall off of your wrist. A defining
characteristic about the sports watches is the double
safety clasp found on many. This assures you your watch is
safe on your wrist regardless of what activity you are
participating in.

3. A popular activity amongst sporty people is swimming,
which is what makes these timepieces so convenient for the
average swimmer. There is a remarkable 300 meter water
resistance allowing you to go the distance with your watch.

4. To further ensure your watch is water resistant, there
is a screw-in crown to protect your watch. A screw-in
crown is a watch winding crown that screws tightly to the
case of the watch on a tube to ensure extreme water
resistance.

5. To give you the finest quality and most
scratch-resistance possible, there is sapphire-crystal with
an anti-reflective treatment.

6. The last defining characteristic you can find on Tag
Heuer sports timepieces is luminescent hands and indexes.

It is not often that you can find a watch company that
remains consistent with their timepieces. Obviously you
want variety amongst the different models and watches, but
it is nice to have defining characteristics between certain
styles. Tag Heuer sports watches have become iconic for
their amazing elegance, yet still sporty watches. There
are few companies on the market that achieve what Tag Heuer
does, and a large part has to do with the defining
characteristics they have to offer year after year.

Even with new models coming out, the characteristics seem
to remain the same. There will be new features, new
colors, and new gadgets to play with on the newer models.
But you can expect to find the same six characteristics in
virtually every sport watch Tag Heuer has to offer.


----------------------------------------------------
Tag Heuer watches
(http://www.watchesonnet.com/Tag-Heuer.html ) are one of
the most respected premier Swiss made watches available in
the US. To query about other fine luxury watches please
visit WatchesOnnet (http://www.watchesonnet.com )

How To Get A Surveyors Referral

How To Get A Surveyors Referral
So your ready to build that new house and you know that one
of the most important parts of this is to find the right
survey referral for your needed work. Where do you look?
What will people tell you? Getting a surveyor referral is
not as hard as you may think. You just have to get the
right information from the right places. One of the best
things to do when you are looking for your surveyors
referral, is to think about what you want from your
surveyors referral. If you are really getting ready to
build that great looking house, you will need to find one
that can help you to understand where your properties lines
are and how knowing this kind of information can help you.

Ok, so now you understand what you want from your surveyors
referral, but where can you go to find someone that can
help you with it? The first place that you should look is
on the Internet. There are many sites that can help you to
understand what companies are better suited to your needs.
This may be from message boards in the area of surveyors
referral as well as websites that can tell you anything
that you may need to know.

The last place that I would go is your family. They may
have some interesting surveyors referral ideas but they may
not have had any work done in a while that can give you a
clear understanding of what they are good at. Your friends
are an ok place to look for your surveyors referral, but
they also may have biased opinions and may not fully
understand what you are going to be doing with your
surveyors referral.

Take some time to find the right surveyors referral for
your project and for your needs. This will help you to get
the most out of your money and will help you to get a good
result when you are getting ready to build your house. You
don't want to start building your home thinking that you
are within your property lines and then find that you will
have to move it because it's really 8 feet on the neighbors
property. This has happened and can be kept from happening
if you are able to get the right surveyor for your job and
not have to worry about getting into trouble later.


----------------------------------------------------
For additional information about Surveyors Referral please
visit:
http://www.international-business-referral-site.co.uk/survey
or-referral.html and
http://www.international-business-referral-site.co.uk/ for
general referral advice.