Have you been trying to market a product (such as vitamins,
lotions, etc.) or business opportunities to visitors or
prospects with little or no success? Then you need to fix
your approach!
One of the most effective methods of marketing is
educational marketing and that means marketing information
first. Not just any information - free information. I'm not
saying to not market your opportunity period (Because once
you have prospects or a contact list naturally you should),
All I'm saying is that instead of it being the first thing
your visitor or prospect sees it becomes a back-end product
that they become aware of after already building a
relationship with you by receiving educational content
first.
So how does this work? The beginning of the process is a
visitor landing on your squeeze or lead capture page. On
that page you are giving away information in return for
them entering their name and e-mail address. The type of
information depends on the target audience but the main
point is that it is valuable information - for example if
you want to reach network marketers you would provide
something possibly related to advertising or marketing. For
example, you could offer a free report, e-book, or e-mail
series on how internet marketing can be applied to build a
network marketing business. Or perhaps you could offer free
advertising tips, social marketing tips, information
relating to copywriting or writing effective ads, and the
list of possibilities goes on.
Many people think that the problem is they don't have
enough expertise on any subject to write an article or
newsletter about. This I totally disagree with! If you can
read just three or four articles, e-books, repots, etc. on
any subject you then are much more knowledgeable than most
other people about that subject. This makes you an
authority because you have already educated yourself on
that topic. You then are easily capable of writing about
that topic in your own words and it will be valuable to
your readers. If you don't like writing you could also hire
someone to write an e-book or article for you. You can do
this at Elance.com or Guru.com for very reasonable prices.
This in result makes you viewed as an expert or leader, a
person in a position of influence. Others are drawn to
people like that.
Once they have read your information, found it to be
valuable, and established trust with you the will be very
receptive to your recommendations - or of course interested
in taking a look at your business opportunity.
One way that I continue to build relationships with and
build trust with my list is by providing them with valuable
content and insight on a regular basis. Once you have them
opted in to your list already then it is easy to keep
building that relationship through the use of your
autoresponder.
After you have given that person some information for free
and they liked it they will want more. You could then even
sell them your e-book, course, or recommend one to them as
an affiliate and earn commissions. This is income you can
make up front and then it makes no difference whether or
not they even join your business. If they do it is a great
bonus!
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Darren Olander is dedicated to teaching others how to
create a success online through internet network marketing
strategies. He is a site owner, article writer, coach &
marketing consultant enjoying the benefits of working full
time from home. Learn more about him at
http://www.darrenolander.com