Saturday, March 8, 2008

Viral Selling Through New Social Media Marketing

Viral Selling Through New Social Media Marketing
Alli, the new over-the-counter brand of the prescription
drug Xenical from Glaxo-SmithKline, is being marketed by a
new, strategic mix of personalized messages. Their
marketers understand both the emergence and importance of
social networking as a new marketing tool, as evidenced in
their latest television commercial. They get it.

They are now able to grasp the concept of social media
networking as a tool for viral marketing. What is
particularly interesting, is that neither of these terms
were even included in general marketing vocabulary and
strategic thinking until just recently.

The marketing professionals employed by the pharmaceutical
giant have created a huge buzz surrounding their new
product while addressing a huge and hungry market; no puns
intended! Their latest ad vividly displays the power of
word-of-mouth viral marketing. The ad focuses upon people
conversing via email, extolling the benefits of this new
product, Alli. The ad then begins to accelerate the
layering of these images so that we can more easily picture
the word-of-mouth actiivity and viral growth of their
message. It works! Their message connects with us and they
understand how and why.

At his informative and highly respected blog DoshDosh, Maki
has posted an impressive, detailed listing of forty-seven
new social media sites. Brandon Fritz, writer for
Kolbrener, has also assembled an amazing list of fifty
social media sites further categorized by market. These
social networking site lists will continue to grow and
change over time.

Certainly, as is being proven with the current political
drama unfolding in cyberspace: Marketing and the timely
dissemination of relevant information is evolving beyond
anything previously available or conceivable, and will
continue its development.

Social networking is now viewed as a legitimate means of
strategic marketing. How will your sales be impacted by the
development of new social media and viral marketing tools?

We need to be paying attention to these revolutionary
developments, learning new selling skills to take advantage
of this growing phenomenon as the sales cycle in most
industries is certainly being impacted.

Sales strategies are becoming more conversational as social
media marketing unfolds. Perhaps the marketing mainstream
is finally grasping what he direct marketers have known for
some time; that selling is most effective when it is made
to be personal and conversational.

Relationships continue to win sales. Salespeople who make
the time to understand their customers and their needs,
connecting with them, will sell more and have many more
satisfied, referral-providing, long-term customers than
those who look only for a quick sale. Which path are you
following?


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Daniel Sitter, author of both Learning For Profit and
Superior Selling Skills Mastery, has garnered extensive
experience in sales, training, marketing and personal
development over a successful twenty-six year sales career.
Visit his resourceful blog at http://www.idea-sellers.com

What Jerry Seinfeld Taught Me About Succeeding in Business

What Jerry Seinfeld Taught Me About Succeeding in Business
Oprah Winfrey recently interviewed Jerry Seinfeld for her
magazine. During this interview, he mentioned a
commencement speech he gave that I found very validating.
Here's what he said:

"I gave them my three rules for living. First, bust your
a*s. That's a universal law, no matter what you do.
Second, pay attention. Learn from everything and everyone
all the time. One of my favorite expressions is "Wherever
you look, there's something to see." Finally, I gave them
my third rule: Fall in love. Fall in love with your
street, your tennis game, a pillow."

In summary, work hard, pay attention, have passion.

The first rule's application to business seems obvious, but
I'll bet there are a lot of different interpretations of
what it means to work hard. In my opinion, it means to be
committed to the endeavor, whether you're working 20, 40 or
60 hours per week.

It means to study what works and do that, try new things
and get your bu'tt on the phone, even when you don't feel
like it. It means to take risks and stand out - be
different. Give good customer service to everyone and
generally show up.

Paying attention is equally important, and often
overlooked. You cannot expect to do what you are doing
today forever. Either you are wanting more, which will not
happen with doing the same things the same way, or, and you
can certainly count on this, things will change! Your
target market will change what they want. You will change.
The economy will change - over and over. You need to be
paying attention to stay ahead of your competition.

On a smaller level, you need to pay attention to what is
going on with people you meet. There will be people who
don't like you and you need to recognize this. There will
be people who absolutely adore you, and you need to
recognize this, too! You need to know what your customers
want and what works best for you so you can do more of that.

Thirdly, fall in love. I think this means you need passion
- for life. If you love dogs, or flowers, or words, or as
Jerry said - a pillow, then feel that passion. You cannot
be one-dimensional and be happy, and what is the point of
doing anything if you are not happy.

Fall in love with your clients, your purpose and the
everyday work. Have an idea of how to keep that passion
over the long haul, but focus on enjoying today. Do you
think Jerry would be where he is today if he had no
passion? Would he have been able to endure the grueling
schedule of traveling around the country going from comedy
club to comedy club starting out? Would he have been able
to sell the concept of his TV show?

What are you willing to do for your own success? Are you
willing to work hard, consistently? Are you willing to be
vigilant about paying attention - consistently? Can you
keep your passion as long as it takes to achieve your goals?


----------------------------------------------------
Audrey Burton, Small Business Coach, is "The Tigress". Get
her FREE Special Report, "Closing the Sale is Not
Complicated!" with her FREE monthly email newsletter at
http://www.TigressCoaching.com .

Top Seven Green Economy Myths - Debunked!

Top Seven Green Economy Myths - Debunked!
We regularly meet people at networking meetings and in our
group calls who are making false assumptions about the
Green Economy. These assumptions may have been true at
some point, but times have changed. Are you letting some of
these false assumptions hold you back from entering the
Green Economy?

Myth #1: I won't make any real money.

This all depends on your interests and the choices you
make. If you want to work in a non-profit or directly with
wildlife and the environment, your income potential may be
somewhat limited.

But if living close to the land or on a tight budget isn't
your thing, you won't make choices that will put you in
those situations. You'll choose to enter an industry that
has good income potential and growth potential.

Supply and demand control the level of wages much the same
way they control the price of goods. If you have a skill
that is in high demand and there are not a lot of others
with the same skill, your value will go up. If you are
developing your green skills now, you'll be in high demand
as this green economy takes off. It's likely you'll have
more opportunities to name your price.

Myth #2: Green careers are only for scientists.

It's true that many environmental jobs, renewable energy
jobs, and clean tech jobs require a scientific / technical
background.

However, there are many other green careers that are
outside the scientific realm. These jobs fall into areas
such as advocacy, policy, finance, marketing, sales,
education, manufacturing, distribution, green building, and
green services such as ecotravel, event planning, real
estate, and publishing.

Myth #3: There aren't any green jobs.

In the last year, the number of green jobs in several
industries has started taking off. Hiring trends depend a
great deal on where the industry / company is in the
maturation process. For instance, a company in an R&D phase
will hire more researchers than a company that is moving
into production and distribution.

There are green jobs and there will be even more as time
progresses; the real question is whether there are green
jobs that fit your skills and abilities. Given that the
green economy is just beginning, some industries are
growing faster than others.

A recent article by American Progress outlines the number
of green jobs that have been created and will be created in
the renewable energies, clean tech, and environmental
industries. Venture capital to these areas is skyrocketing.
Switching over to new energy sources will create jobs in
all areas of the country.

There are other industries that will be affected that
aren't mentioned in that post. For instance, green,
sustainable building for new construction and energy
efficiency retrofitting is already experiencing rapid
growth industry.

Furthermore, all of these changes will lead to ripple
effect changes in other areas such as manufacturing, IT,
services, and education.

Myth #4: I'll have to start over in an entry level position.

Under certain circumstances, if you want to make a dramatic
career change, you may need to step back to build your
experience, knowledge, and credibility.

In most situations, however, you have a number of other
options.

-> Green your current job - explore ways to add a green
component to your current job. Depending on the culture of
the company, you may be able to have quite an impact by
taking the initiative to give more focus to green issues
within your workplace.

-> Use your expertise as a way to transition into a
sustainable company. In this situation your expertise is
the ticket that opens the door to a new company, field, or
industry.

-> Build your green resume by becoming active in your
community, volunteering, interning, or leading a green
initiative.

-> Go back to school to get a green / sustainable
certificate to help give you an edge in getting a green job.

Myth #5: I need a college diploma.

Not necessarily. Remember that many traditional companies
are moving in a green direction. It's possible you can
remain in your current organization, in your current job,
and participate in the greening of your company.

Another option is to explore the green collar jobs that may
soon be available in your area. As we make the shift from a
fossil fuel economy to a renewable energy economy, a number
of green collar trade jobs will become available. The great
news about these jobs is that they will pay well, they
won't be able to be outsourced, and there will be easily
accessible training programs to earn the certificates that
you need to get hired. For information about training
programs, look at the community colleges in your area.
These programs are just beginning to take form. Stay tuned.

Myth #6: I can't think about this now, I need to wait until
I'm ready to make the leap.

Actually, the best time to begin to explore your green
options is well before you are ready to make your move.
Finding the right green career won't happen over night.
You'll need time to explore your interests, your options,
and create a plan for your transition.

By knowing where you want to go, you can begin to take
advantage of opportunities to network, learn, and gain
experience while you are in your current position. The more
actions you can take before you start interviewing, the
stronger your position will be.

Myth #7: Finding my green career is going to take too long.
There's nothing I can do to speed up the process.

Actually, with a little forethought, you can be very
strategic about finding a green career that suits you both
personally and professionally. At Green Career Central we
help people take the necessary steps to identify and
achieve the green career goals that match their needs.

It all begins with identifying your green niche. With your
focus in mind, you can make better use of your networking,
training, and reading time. The more you immerse yourself
in your target industry, the more opportunities you will
see.


----------------------------------------------------
Green Career Expert, Carol McClelland, PhD, is the author
of Your Dream Career For Dummies and founder and managing
editor of Green Career Central. A comprehensive set of
easy-to-use resources, programs, and events helps you
identify your green niche, find a green job, start a green
business or get a green education. Visit
http://www.GreenCareerCentral.com to request our free
report--Six Strategies to Find Your Green Career.