Marketing to women – bigger buyers than all of Japan

Marketing to women – bigger buyers than all of Japan
Ok – I am the first to admit – I can get very
confused on how women think, make decisions and end up
purchasing one offer over another.

But, I realize how important it is that I learn (especially
considering I live with 3 of them! My wife Kari, and my
twin daughters Katrina and Hailey). It is become of utmost
importance to me to figure out how they think, or resign
myself permanently to living and working out of the garage.

And you should too – man or woman – you should
start researching the how-to aspect of marketing to women.

Why?

According to the book I am reading right now entitled
"Marketing to Women – How to understand, reach and
increase your share of the worlds largest market segment"
by Martha Barletta.

Women make 85% of all buying decisions Women account for 70
percent of all new business startups

Specifics... Homes furnishings purchases – 94%
decided by women Vacations – 92% Houses – 91%
Electronics – 51% Cars – purchase 60% and
influence 90% Banking decisions 84% Health car – 80%

I think you see the point here – by far this is the
world’s largest untapped market. And if you take the
initiate to learn about this market – you will be
happily growing your business while others stand by and
look confused on how you are doing it.

The American Women’s market by themselves has more
purchasing power than the entire Japanese market!

Do I have your attention yet?

Think about it. Most advertising, web sites, sales copy,
sales trainers etc are focused on techniques that sell to
men.

Very few... name some... train others on effective
marketing and sales techniques to the women’s market.

This is new to me too!

Living with 3 women, you would think I understand this
market – nope, I don't... but I want to learn.

Women have an entirely different way of making their
purchasing decisions... how they read sales copy and
advertising... and how they perceive companies and their
positioning.

It is imperative that you learn this. Me as well.

I am not going to get into the details here... for that...
go buy a book written by an expert in this field.... but
here is a few examples

Women – like to see lots of information (long copy
sells... but most do it wrong to the women’s market),
want to build rapport first, make internal connections and
hear stories that they can relate to

Men – are interested in the key points (bullets...
not nearly as effective with women), like headlines, status
is very important and appreciate facts and features (most
high tech gadget freaks I know are men

Women seek the perfect answer; men just want a quick
answer. Think about shopping habits of both. Men go to a
mall with a specific purpose in mind (an answer), walk
quickly through the mall straight to where they are going,
buy... then leave.

Women on the other hand can spend hours at the mall –
seeking that perfect answer.

And women will do anything to get exactly what they are
looking for.

You want raving fans? Learn how to market to women
properly... they will treat you like gold in return. If
you offer what they are looking for (the perfect answer),
they are absolutely your perfect client – they will
send endless referrals your way if you treat them right.

So, do yourself, your relationships and your business a
favor – pick up a copy of this book... start to
understand where 98% of the businesses you see out there
are doing it wrong... and reap the benefits for years to
come.

Gotta run – some serious reading and studying to do
here!

----------------------------------------------------
Troy White, The Marketing Results Mentor and Expert
Copywriter helps clients achieve HUGE growth surges in
their business in very short periods of time. If you're an
entrepreneur in need of quick cash flow surges – here
is the quick-hit solution to put money in your bank….
The Wild West Wealth Summit! Make sure you visit
http://www.WildWestWealth.com or sign up for the Free Cash
Flow Surge Newsletter at http://www.CashFlowSurges.com

The "REAL" World of Network Marketing and Prospecting

The "REAL" World of Network Marketing and Prospecting
Let me introduce myself. I am Dr Robin Rushlo and I have
been in MLMs or Network marketing programs for over 37
years. Today I am adding facts, with a little ranting,
about the current state of Network Marketing and
prospecting.

First, the prospect, if you are a responsible network
marketer, your emails will have a place for the "prospect"
to OPT OUT and/or unsubscribe. That is the right way to do
this business. So, prospects, please read the whole email
and look for the opt-out or unsubscribe line. The last 1000
emails I sent out I had 127 prospects that either could not
read or refused to read the entire email to look for this
line but instead sent an email that says "Stop sending me
these emails". This statement is paraphrased as some of the
emails are truly unprintable. I hope you do not eat with
the same fingers your type with. WOW.

Further, all the prospects that I approach either went to a
splash or capture page to get something free from me or to
subscribe to a newsletter. These are all double opt-in.
Which means twice I asked and made sure that you really
wanted the freebie and the info I would supply. So when I
do call or send follow-up emails why are there a few that
say "I never did that or asked for that info." Remember
prospects, when you get the freebie or ask for the
newsletter your exact IP address is given and when you say
you never asked for it, well it is hard to understand. Now,
I do understand that maybe a son. Or daughter entered your
info or a dear "FRIEND" but that is less than .023% of the
time.

Second, for the prospect, surveys you take to start your
home based business. They get your info too and then sell
it to Network Marketers that will email and call you. Just
confess that on that night long ago, you know that day
after you boss chewed you out, you went on line to see how
fast you could fire your boss and took that survey. Well,
a home based business is just that, a business, not a
hobby. It will take money to start. The following items
will be needed for the average business:

1. Start up costs ( from $10.00 to $5,000.00 one time fee)

2. A monthly fee (autoship or membership from $10 to $300
monthly)

3. Advertising costs ( from $25 to the sky is the limit
monthly)

4. Business cards ( from $25 print at home to $396 or more)

5. A domain name that is trackable ($6 to $25 one time fee )

6. A hosting plan for outside capture pages ($10 to $400 a
monthly)

7. Unlimited long Distance for your Phone ( $25 to $65 a
month)

8. One hour a day or 7 to 10 hours a week Just for your
Business without any interference.

9. 3 hours a week just for your personal time to increase
your talents in Network Marketing.

10. A spouse or companion that will support you in this
business.

11. At least 90 to 180 days to have checks from you
business that have at least two or more zeros in them.
Again that is up to you and whether you want to work.

These are the bare minimums for a business. With #10 being
the biggest or the first unless you are 100% single and
have no relationships with anyone other than you. So if
you are looking for that pot of gold to show up the day
after you start guess again.

Realize that all of this is basically up to you and what is
between your ears.

You have the power to be one of the 3% that make it big or
the 97% that never break even. Look around and look to the
people in the industry that are making money. What I did
was to learn from them was to sit at their feet and see
what they were doing and do it. The good leaders in this
industry are the servant leaders that will give of their
time and talent to make sure you are profitable. They will
always be the one with the hand out to help pull you up not
ask for you to buy more from them. Just remember as they
pull, you must push up. They can not pull dead weight and
make it move. A team effort is needed and team is spelled
"T E A M" without a "I" in it.

----------------------------------------------------
=====================================================
If you'd like to learn more about a brand new prospecting
system that builds YOUR primary business
and get a free E-Book authored by Robert G. Allen go here:
http://www.bookwisepro.net/blindguy55
Learn More http://yourbookpros.com
Remember you can also learn more of the 37years in Network
Marketing from Dr Robin Rushlo
=====================================================

Discipline Yourself to Enjoy the Pot of Gold at the End of the Rainbow

Discipline Yourself to Enjoy the Pot of Gold at the End of the Rainbow
Athletes know they must repeat their conditioning and
training to achieve top performance. Musicians know that
without practice their sound won't appeal to very many
people.

Business people often do just the opposite: Running off in
all directions to deal with short-term problems of little
long-term consequence.

But discipline yourself to create and improve upon 2,000
percent solutions (ways of accomplishing 20 times more with
the same time, effort, and resources), and you'll soon be
enjoying world-class rewards.

The steps for creating a 2,000 percent solution are listed
here:

1. Understand the importance of measuring performance.

2. Decide what to measure.

3. Identify the future best practice and measure it.

4. Implement beyond the future best practice.

5. Identify the ideal best practice.

6. Pursue the ideal best practice.

7. Select the right people and provide the right motivation.

8. Repeat the first seven steps.

This article looks at step eight, repeat the first seven
steps.

Practice Reaching Toward Perfection

"Practice makes perfect." We learned to walk by taking more
and more tottering steps before we fell. We learned to
write by copying each letter many, many times. Doing is the
best way to learn. Imagine trying to read a book to learn
how to ride a two-wheeled bicycle.

Achieving 20 times progress also requires repetition. When
you reexamine the same process and improvement opportunity,
you will uncover new and better ideas with each repetition
of the first seven steps of the eight-step 2,000 percent
solution process.

The gains from such repetitions can be staggering because
they usually multiply onto a higher performance base.
Here's an example. Imagine that you just created a way to
expand revenues by 20 times from the current level. On the
next reexamination of that opportunity, you might find a
way to increase revenues by an additional 200 percent from
the 20 times improved base. That seemingly more modest
increase would be equal to double the entire gain from the
first 2,000 percent solution!

Many times, reexamination leads to larger absolute gains
during the repetition than during the initial examination.
Naturally, when a 2,000 percent solution is reached on top
of the first 2,000 percent solution, you've turned a 20
times gain into a 400 times gain. Think of the opportunity
to reexamine such an area for a third time.

If you have wisely chosen to work on your highest potential
opportunity, this upside potential shouldn't surprise you.
It's also unlikely that any other opportunity will be as
large as reexamining what you just finished.

When people first create and implement a 2,000 percent
solution, most will opt not to reexamine the same area for
at least five years. That's a big mistake! In most cases,
you can start reexamining the opportunities right away and
come up with big gains. By looking for more opportunities
sooner, you'll build on the momentum of what you learned in
the first iteration as well as deepen your understanding of
the opportunity.

There are valuable, related benefits from such repetition.
Each success will increase commitment to creating 2,000
percent solutions while geometrically expanding the
resources available to pursue new solutions. With practice,
the 2,000 percent solution process becomes easier, more
productive, and faster. At some point, creating 2,000
percent solutions will become part of your corporate
culture. As a result, you'll have even more good habits to
help performance when you're not working on 2,000 percent
solutions. You'll also notice and start working on large
opportunities sooner.

When the 2,000 percent solution process has been accepted
into your organization's culture, you will benefit from
having a powerful common language, thought process, and
capability for improvement. To accomplish this
desirable result, your organization's leader must create an
expectation that creating 2,000 percent solutions is the
new standard of what must be accomplished. With that focus,
the leader's words become thoughts throughout the
organization. The thoughts become ideas. The ideas become
actions. The actions become new habits. The new habits are
reinforced and improved by experience and success. The new
habits upgrade the culture. Repetition strengthens,
deepens, and widens the impacts of each of these
reinforcing mechanisms.

STALLBUSTERS

The main issue for you is reinforcing repetition of the
eight-step process. Skip this step, and you will lose
almost all of the potential benefit of using what you have
learned about creating 2,000 percent solutions.

Here is your assignment:

• Make everyone aware that the eight-step process
will be repeated in the same area, again and again.

•When the process is begun, set early dates to start
repeating the process.

• Set dates to begin the eight steps in other
important management processes.

• Set dates to begin repeating the eight steps in
those other important management processes.

• Add to your organizational ability to use the
eight-step process through improved capabilities such as:

— More measurement capabilities to spot unperceived
ways to improve

— Better ability to identify cause and effect

— Increased access to organizations with best
practices you can use

— Faster learning from other organizations

— Improved forecasting of future process improvements

— Enhanced conceptualization of the ideal best
practice

— Effective planning for more quickly approaching the
ideal best practice with contained costs, while moving
rapidly into new opportunities opened up by nearing the
ideal best practice

Make a copy of this assignment and put it near your work
telephone so that you will see the assignment every time
you make or receive a call and be reminded to take these
critical actions.

Copyright 2007 Donald W. Mitchell All Rights Reserved

----------------------------------------------------
Donald Mitchell is chairman of Mitchell and Company, a
strategy and financial consulting firm in Weston, MA. He is
coauthor of six books including The 2,000 Percent Squared
Solution, The 2,000 Percent Solution, and The 2,000 Percent
Solution Workbook. You can find free tips for accomplishing
20 times more by registering at:
====> http://www.2000percentsolution.com .

Office Furniture - A buyer's mini guide.

Office Furniture - A buyer's mini guide.
Getting the right furniture for your office at the right
price is an important challenge for you and your office
manager.

Furnishings for your office contribute significantly to the
workplace atmosphere generated for your employees and
visiting clients - vital if you want to create a good
impression and foster good working practices.

The right office furnishings are also essential to meet
health and safety standards and for creating a workspace
that has a good sense of flow and order to it.

The essential piece of office furniture - and often the
hardest to get right - is the office chair. Ergonomic
chairs are ideal for your employees' workstations,
providing lumbar support to varying degrees, depending on
the design of the chair, and coming with a range of
physical requirements in mind. When you are sitting at your
desk all day, it is essential to have good posture support
from your chair.

Good storage is essential for a well-maintained and
organised workplace. Traditional filing cabinets are still
an important part of the office space and help us to keep a
range of documents securely filed and organised while
remaining easily accessible.

If you have a large amount of sensitive or important
material that requires mass, on-site storage then something
like the InnerSpace high-density storage system, available
from ABT makes the best possible use of your storage floor
space.

It comes made to your specification and has been designed
to be easy to order and install. Options are available on
the height, bay width and shelf depth of your InnerSpace
system and you can even move the system if you need to, as
it has been designed to require no fixing to floors or
walls, despite the amount of material it is capable of
holding.

Creating a dedicated area for your employees to meet
informally, eat lunch or take a relaxing break will
encourage them to feel valued by their employer and make
their downtime more relaxing, which will, in turn, lead to
greater productivity in the workplace.

Your reception furniture serves an essential function -
creating the first impression of your workplace to
potential and current clients. So too does the right
conference furniture, which can create a great impression
of your business among your workforce, as well as
impressing all-important current and future clients.

You need to remember that the design of a workplace,
including how office furniture is utilised and positioned,
can make a huge difference to staff motivation and morale.
A workplace which is cluttered with old office furniture
and outdated office equipment can have a negative effect on
employee productivity.

That is why it is so important that you choose the right
furniture for your office.

----------------------------------------------------
Vincent Woodall is the sales and marketing manager of AB
Technology (London) Ltd (ABT) an award-winning office
equipment and office furniture supplier and has been
employed in the industry since 1985. ABT's office furniture
website can be found at
http://www.abt-office-furniture.co.uk

10 Online Marketing Sales Techniques To Explode Your Income

10 Online Marketing Sales Techniques To Explode Your Income
Are you struggling to make consistent online sales with
your online business? Practice some of these online
marketing sales techniques to increase your income today.

1. Do not make the assumption your audience already
understands the terminology in your ad copy. If you use
vocabulary, the general public does not understand, make
sure you define those words.

2. Join online business clubs that are similar to your
online store. The more clubs you become a member of and
that are similar to your market, the more exposure you give
your online store.

3. Build quality business relationships with other online
marketers and businesses. You could trade banners, links,
ads, and cross promote each others products.

4. Use viral marketing as a automated marketing strategy.
This can be done by writing an e-book or special report or
creating a valuable marketing newsletter. As long as the
information you provide is valuable, then encourage your
users to pass it along to others and essentially this will
create a hands free method of marketing that will continue
to spread like a disease.

5. Dominate your competition and hold your own against the
major national and worldwide corporations by providing
quality customer service and fast and reliable shipping and
communication.

6. Register to participate in web site awards. When you win
other sites will display your online business with a link
leading back to your business.

7. Improve your sales and credibility by providing a
section for customers to give feedback. This will help to
build relationships and ultimately improve your online
sales practices once you are able to gather a large enough
sample of your customers’ opinions.

8. Design your packaging so it appeals to your customers.
Utilize strong graphics and text. Also use colors when
appropriate to highlight the most important benefits of
your products and company.

9. Make comparisons between the benefits of your products
and service to the benefits of your competitors. If you
have some noticeable advantages, your competitors will
begin to lose sales to you.

10. Provide valuable content on your web site that will
appeal to your audience and help to provide solutions to
their circumstances. This can be done by having original
textual content separate from your competitors and also by
having links that lead to related websites within your
niche.

Putting just a few of these online marketing sales
techniques into place will increase your online sales and
provide a more consistent and stable automated income
stream.

----------------------------------------------------
About the author: Go to
http://www.WealthyMarketerDirect.blogspot.com to subscribe
to Tim McGaffin's free newsletter where he reveals in the
first issue the secret he discovered that turned him from a
struggling marketer on the internet to a 5-figure monthly
income earner practically overnight. Also see:
http://www.WealthyMarketerDirect.com to receive two free
marketing gifts valued at $114.

Product Review DIY Accounting Small Business Accounting Software UK

Product Review DIY Accounting Small Business Accounting Software UK
Accounting Software Strengths

Easy to use by non accountants requiring no previous
accounting knowledge and is basically a list of sales and a
list of purchases on preset excel spreadsheets. Each
workbook is arranged as 12 monthly spreadsheets with preset
columns and uses an entry code letter to analyse both sales
and expenditure.

Cash and bank spreadsheets are included as optional extras
for those businesses that require them with a built in
automated bank reconciliation. The sheet is designed to be
completed by copying the figures from the bank statement
into the bank spreadsheet and the bank reconciliation is
achieved by also entering the statement total which is
automatically checked against the entries made.

Monthly profit and loss account also includes a financial
health check based upon an automated tax forecast to enable
businesses to monitor their financial performance. By
entering drawings the package then compares the net profit
made with the likely tax liability plus the drawings.

Quarterly vat returns are generated for vat registered
business and is also suitable for non vat registered
business. To produce a vat return clients simply go to the
vat file and select the quarter end date from a drop down
menu and the figures for the vat return are automatically
generated.

The vat calculations can be disabled by non vat registered
small businesses by simply changing the standard vat rate
from 17.5 to zero making the accounting software suitable
for both vat registered and non vat registered businesses.

The accounting package includes a stand alone sales invoice
generator which requires invoices generated to be manually
input into the sales sheet.

The fixed asset schedule is preset with the capital
allowance tax rates to automatically calculate capital
allowances when fixed assets are entered. Depreciation is
also automatically calculated with preset percentages that
can be changed as required.

A major benefit of using this small business bookkeeping
software is the templates are arranged in such a way to
automatically generate an excel copy of the self assessment
tax return. The excel self assessment tax return is
arranged in the same layout as the official inland revenue
form with the same box numbers making it easy to copy the
figures from one to the other for submission.

Accounting Software Weaknesses

The Self-employed accounting software UK is based upon
single entry of transactions and does not produce a balance
sheet which is an optional requirement for self employed
and therefore not a problem for the vast majority of
businesses. DIY Accounting actually recommend clients who
are self employed and wish to produce a balance sheet to
use their Limited Company accounts package which does
produce a balance sheet being based not on single entry but
on double entry principles. The small business accounting
software is suitable for a single tax year, the latest
being 2007-08 and does not cater for accounting periods
other than April to April. There are benefits in anyone
self employed adopting the standard April to April
financial year as this avoids tax allowances from two
separate years being a feature of the accounts. When used
by small businesses using the cash accounting system the
bookkeeping entries to the sales and purchase sheets must
be entered according to the dates money is paid or received
rather than the dates invoices were issued. At the end of
the financial year any invoices not yet entered require to
be listed to adjust the final profit and loss account
figures. This a major disadvantage if using the vat cash
accounting scheme rather than the Accounting Software being
reviewed.

Very Low Priced

At £12.99 the accounting software is basically
available for loose change and will save many businesses
the need to employ an accountant potentially saving
hundreds of pounds in professional fees. For the financial
year 2006-07 the basic package for non vat registered
business is available at just £9.99 and the standard
accounting software for vat registered small business is
£12.99.

Other Features

The product has a stock control feature to monitor any
stock losses. The small business accounting software
contains a wages interface that fully integrates the DIY
Accounting Payroll Software when those files are saved into
the same folder as the accounting software files. Being
written on excel spreadsheets all transactions are visible
and capable of being changed by for example overwriting any
errors as opposed to a database system that requires new
transactions to be entered to reverse previous entries. The
sales and purchase spreadsheets include columns for
entering CIS tax deductions and payments and the
certificate numbers. The CIS tax being then automatically
entered on the self assessment tax return. As the small
business accounting software is written on excel
spreadsheets then it is essential that users have a version
of excel from 1998 onwards installed to use the program.
The accounting software also works fine with an Open Source
spreadsheet package.

Conclusion: to Buy or not to Buy

Exceptionally good value, very easy to use and produces
exactly what every small business requires, automated
accounts requiring no bookkeeping skills and no previous
accounting experience with the valuable end product of a
fully automated self assessment tax return.

----------------------------------------------------
Terry Cartwright is a qualified accountant in the UK
designs Accounting Software at
http://www.diyaccounting.co.uk/index.htm providing complete
accounting solutions

http://www.diyaccounting.co.uk/smallbusinessaccounting.htm
for small to medium sized business with payroll software
at http://www.diyaccounting.co.uk/payroll.htm

for 1 to 20
employees that automates the revenue payroll tax returns.

Pick a Topic, Pick a Date

Pick a Topic, Pick a Date
Have you been thinking about offering a teleseminar,
webinar, or live workshop, because you know that it will
increase your list numbers, showcase you as an expert,
bring you new clients and customers, and be just plain fun,
but you haven't actually moved forward with the idea?

Maybe you have too many topics to choose from and you don't
know which one to do first. Maybe you have a general idea
of what you want to do, but you haven't actually spent time
giving some structure to it. And maybe you're a little
afraid of putting yourself out there in such a public way.

So even though you know what a boost holding an event like
this would give to your business, still you hestitate
actually implementing it.

That's exactly how I felt about leading a teleseminar about
Google Adwords. Here was a topic that I only knew a little
about, and which can be pretty complex. But I also knew how
powerful Adwords could be for my own business growth, and I
decided that I really wanted to learn it inside and out -
someday.

Then I was presented with the opportunity to teach a class
for someone else's membership list. I could choose my
topic, so I took the leap and offered to teach a class
about Adwords. I knew that "someday" would eventually come,
but here was a chance to do what I said I wanted to NOW. So
I committed to teaching the class, which meant that I was
committed to learning what I needed to by the date of the
class!

If I had waited until I had time to learn Adwords, or until
I decided that I was ready to teach what I knew, I'd still
be thinking about it as an idea of something I wanted to do
- someday. But because I picked a topic and then picked a
date, it actually happened.

And because it did, I ended up gaining two new clients and
developing a series of classes on this topic. And as a
bonus, my conversion rates for my own campaign are at 27%
(which is really good!) because of what I learned in order
to teach.

What ideas are populating your mind but not your product
funnel at the moment? Pick one, take out your calendar,
pick a deadline for having it completed, and then make a
public commitment to having it ready by then to your coach
and your colleagues.

Then write and post your sales page, and start registering
people for your event. Once you do that, I guarantee you'll
have it done and ready by your deadline!

----------------------------------------------------
Alicia M Forest, MBA, Multiple Streams Queen & CoachT,
founder of ClientAbundance.com and creator of 21 Easy &
Essential Steps to Online Success SystemT, teaches
professionals how to attract more clients, create
profit-making products and services, make more sales, and
ultimately live the life they desire and deserve. For FREE
tips on how to create abundance in your business, visit
http://www.ClientAbundance.com .