Your corporate business gift should have "WOW" written all
over it. Your business gift should stand out, it should be
memorable and most of all it should turn a few heads. It
should amaze the recipient.
Let's face it, that traditional gift basket just doesn't
cut it anymore. Nor does that dusty bottle of wine or that
heavy dull paperweight.
Your company's employees, patrons and clients deserve more
from you. They need a business gift that goes beyond the
'normal yawn' or 'that's nice!"
But creating or buying corporate business gifts that say
WOW takes a little bit of planning and time on the part of
the giver. However, like all things in life which take a
little longer to do, the rewards are worth it. The same
applies here.
Maintaining high company morale is a sometimes forgotten
aspect of today's modern company or workplace. But creating
a good working atmosphere pays high dividends in more ways
than one. Savvy managers and bosses already know this and
they also know keeping everyone happy only adds to your
productivity, no matter what business you're pursuing.
However, like all gift-giving, it's not easy to find the
perfect corporate gift that will wow the receiver. Short of
a Lear Jet, here are some suggestions to increase the WOW
factor in your next corporate business gift.
1. WOW them with Personalization
Might sound a bit obvious but nothing is more desirable or
pleasant as seeing your own name on a well-thought-out
gift. So include a name plaque or engraving to show your
real appreciation. Remember, almost anything these days can
be laser engraved, so there's no reason not to personalize
your gifts.
Moreover, whatever you give, make sure it relates to the
person receiving it. Relating the gift to an employee's
interests and hobbies is always more effective than a
generic gift. Getting a practical gift that you can
actually use and benefit from will greatly increase the wow
factor.
2. WOW them with Uniqueness
Along the same lines, making your business gifts unique,
one of a kind, will obviously make them stand out. High
quality hand-crafted items and works of art can sometimes
produce that wow moment.
3. WOW them with Style
High style always wows the receiver. Make sure if you give
business related gifts they are stylish and in demand.
Fashionable gifts are always much more appreciated.
4. WOW them with Surprise
Everyone loves a surprise. So a surprise gift will always
wow them. Unexpected gifts can be the most fun; everyone
expects the Christmas Turkey Hamper but a half day surprise
holiday will wow them over to your side!
5. WOW them with High Tech
Truth be told, no one ever grows up. We are all still kids
at heart. We still like the latest toys, especially high
tech toys and gadgets that wow us.
So don't rule out giving the latest smart phone, PDAs that
do everything under the sun, LCD TVs that dazzle the eyes
or computer games that will have everyone jumping or
looking on in amazement.
6. WOW them with Fun
All kids like to play and have fun. Corporate gifts don't
have to be dull and boring, instead spice them up by
including the element of fun. Have corporate sponsored
games, parties or trips to sporting events and concerts.
Think outside the workplace.
Cater to your workers' interests/hobbies and plan such
things as fine dining, hiking trips, wine tasting parties
or trips to Vegas. Whatever the majority of your clients
and workers do to have fun - within legal limits of course!
7. WOW them with Money
Money never loses its WOW factor! If all else fails or you
just plain forget, money always works. Bonuses and stock
options have been wowing them over for years. Probably
always will, everyone loves getting more money. Pay raises
at the appropriate gift-giving time will put a smile on
everyone's face except your accoundant's.
8. WOW them with Emotion!
Remember, corporate business gifts are first and foremost
just gifts. The best gifts are the ones that surprises us
and literally makes us jump for joy. If we look a little
deeper we would probably discover gifts play a much more
important role in our lives.
Gifts fill an emotional need we all have, the need to feel
appreciated and wanted, whether it's from a loved one or
from the company we work for. Likewise, the reciprocal is
also true, the giver never forgets the feeling and joy of
giving a gift.
Gifts work both ways.
Any company, boss, manager or worker can use corporate gift
giving to accomplish or fulfill these human needs. To make
the sometimes cold sterile workplace just a little more
human. A well-thought-out and heart-felt corporate business
gift will show the recipient just how much they are
appreciated. And vice versa.
Perhaps, underneath it all, whether we realize it or not,
this is the true corporate gift that really says WOW.
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2007 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.