Monday, September 3, 2007

How To Develop Merely Compliant Workers into Dedicated Workers

How To Develop Merely Compliant Workers into Dedicated Workers
Managers are rushed. They have a lot more to do today with
fewer resources. It is natural to take the quickest route
to accomplish an immediate task. Far too often this takes
the form of telling a subordinate what to do and how to do
the desired task. Big mistake. You will not develop the
skills of your people doing it this way.

Direct orders and instructions are fine for the new and
unskilled worker, but more seasoned workers are looking to
develop their abilities. Being consistently treated as a
novice who has little to contribute does not help them
grow. When managed this way, they become dependent, bored,
or unhappy with their work. Worse, the worker never learns
how to become a creative contributing member of the team.

The manager may think she/he is saving time, after all they
have done this before and know, or think they know, the
best way to do the job.

Modern managers and executives have learned that taking the
extra time to involve workers in the decision making
process and getting their input into getting the job done
is the way to develop better workers. Strategic
collaboration with workers on how to do their job helps the
worker understand his/her job better. They may come up with
different ways to reach the same goals. Their procedure may
be a) better than the old way or b) not necessarily a
better way for others but better for the worker because of
her/his way of thinking. Moreover, the sense of ownership
in the task creates interest, excitement and sense of
fulfillment.

Managers may feel that they do not have the time to engage
in the strategic approach. In the short run, tell and show
is quicker, but strategic collaboration develops the
workers' ability to be more self reliant. The benefits are
that time is actually saved, morale is higher, and
productivity increases. This "collaborative approach" is
also called the "coach approach" and is a teachable skill.

STRESS BUSTING TECHNIQUES Stress will undermine your
ability to perform well -- judgment becomes clouded, temper
less controlled, and energy lessened. Fortunately, a few
simple techniques can relieve stress and restore vigor.

I devote a few chapters in my book on stress relieving
techniques. One of my favorites is to lie down, get relaxed
and imagine that your breath is coming in through your feet
and gently massaging your feet, then your calves, then
thighs--all the way up each part of your body, ending with
massaging your scalp. You can actually feel tingling in
parts of your body as you imagine this. If you feel any
tense muscle, you are to deliberately tense it hard for a
few seconds and then suddenly relax it. When you are
through, your tension will be gone because emotional stress
is directly tied to physical tension. You can't be tense
and stressed while completely relaxed. One of my clients
used relaxation techniques to help cure himself of
irritable bowel syndrome, a very serious illness.


----------------------------------------------------
Stan Mann, C.P.C. supports business owners, top executives
and commission salespeople to substantially grow their
business and have a balanced life. He is a Certified
Professional Coach. For additional articles and resources
please visit http://www.stanmann.com

What is Public Relations

What is Public Relations
Public Relations includes a variety of tactics that
strengthen your credibility, enhance your image, develop
goodwill or influence public opinion. As The Public
Relations Institute of Australia defines it - PR is a
two-way communication between an organisation and its
publics.

Put simply PR involves communicating who you are, what you
do, why you do it and how you make a difference.
Forward-thinking organisations know that communicating -
and doing so frequently and effectively - is a very
important aspect to the success of their business.

Public relations tactics used can include investor
relations, crisis communications, community relations,
special events, newsletters, annual reports, sponsorships,
speaking opportunities, news conferences, media relations,
publicity and other activities designed to mould opinion.
Marketing and Public Relations are often confused - what is
the difference?

Marketing covers all aspects of producing, promoting and
distributing goods and services to the consumer. The main
elements of marketing are the product, its price,
distribution and promotion - which includes advertising as
well as publicity. Selling is one of the most vital
functions of marketing and of course advertising is a very
important part of this function. Sales promotions would
also be part of a marketing campaign. An example would be a
competition giveaway on the back of a cereal pack.

Marcomms is also a widely used term these days and stands
for Marketing Communications. This role or department in a
large organisation generally covers both marketing and
public relations. There are also advertising agencies,
marketing agencies and public relations consultancies that
provide an integrated mix of these services.

Often marketing, advertising and sales will work together
in a major corporation while corporate and internal
communications, media relations and public relations will
be part of a separate department.

For the small to medium business owner as well as the
larger organisations, all of these elements must work
together to ensure a coordinated approach to getting your
name, reputation or brand "out there". Advertising,
marketing and PR must work together to ensure the
successful roll out of your message, product, or service
into the market place.

What is Publicity? Publicity is designed to generate media
coverage - it is not public relations. Publicity is part of
media relations which is one of several major public
relations functions. Publicity is a very important tactic
of an overall PR campaign. Media coverage on a product,
service, company or cause is vital for helping the
organisation attain its objectives. Print and broadcast
coverage far surpasses advertising in terms of credibility
and delivering value for money. They say publicity is seven
times more effective than advertising. Skilled publicists
are invaluable and there are many public relations
companies that specialise in this skill only.

To "get good PR" is a common view of public relations as
only being publicity. Put simply publicity is making a
suggestion to a journalist that leads to the inclusion of a
company, person or product in a story. Newspapers,
magazines, TV programs and radio shows have large amounts
of space to fill and depend upon publicists to help provide
story ideas, interview subjects, background information and
other material. But that doesn't mean to say you approach
every journalist there is and suggest yourself or your
business as a possible story idea.

You need to know the stories they want to cover whether
it's a business news story or a "feel good" piece for a
weekend magazine. Do your research; find out the most
appropriate publications or TV or radio programs for your
information. Put yourself in the position of the editor and
ask yourself, "Is this something my readers are interested
in?" People who read Financial Review are not the same
people who read That's Life. You need to give the
journalist a story idea. Think of yourself as an editor
coming up with ideas to fill space. Help the journalist do
their work.

Publicists, PR agencies and journalists need to work
together and develop good working relationships so that
everybody achieves the desired result.

What's a Media Release? A media release is a release of a
story to the media. The most important tool for making a
suggestion to a journalist is the press or media release.

A media release is a like a mini news story that presents
the most newsworthy aspect of your product, company or
service in a format and language familiar to the
journalist. A good media release answers the who, what,
where, when, and why of a story. Start with an attention
grabbing headline followed by an exciting lead paragraph.
Usually media people don't read beyond the first paragraph,
so if you don't capture them quickly, it will be hard to
get their attention after that. If it is well written,
concise, and contains good information - your chances of
getting published are increased. Paragraphs subsequent to
the lead may include background information, spokesperson
quotations and other information that can help put the
newsworthiness of the story in perspective.

I hope this has given you a clearer understanding of the
many different yet essential strategies that a business
needs to implement to successfully tell people about their
product or service. Fundamentally public relations is about
communication and making an impression.


----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace - your
inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips on personal and
professional PR at
http://www.shinecomms.com.au/contactmanager/default.cfm
and learn more about how you can achieve recognition,
enhance your image and shine.

Bring Your Product to Life with Personality

Bring Your Product to Life with Personality
Clad in a pink nightgown, seven-year-old Jessica scans the
cereal boxes lined up on top of the refrigerator. Her eyes
light up as she reaches the brown box at the end. She leaps
in the air and flaps her arms wildly.

"That's what I want!" she yells, "I'm cuckoo for Cocoa
Puffs!"

And she is cuckoo as she sloshes milk over the small brown
spheres in her cereal bowl. As I'm certain the exorbitant
sugar content cannot have reached her blood yet, I know her
behavior is the result of clever branding. Although cereal
has little to do with birds, Sonny the Cuckoo Bird has been
selling breakfast cereal on television commercials since
the early 1960s. And he is quite an effective salesman. Not
only is the cereal a core brand for General Mills, but the
term "Cocoa Puff" has earned itself a significant cultural
reference.

Strange as it may sound, when packaged products take on a
personality that consumers can relate to, sales increase.
Products come to life when a mascot or animated figure
gives the product a face-not just a brand-to trust. This is
why children beg a breakfast of Cocoa Puffs, despite its
low nutritional content. But certainly naïve children are
not the exclusive targets of branding.

When it comes to choosing cleaning products, how many of us
picture grim-faced scrub brushes scouring our tubs? Can a
competing brand perform as well? We think not, as we drop a
bottle of Scrubbing Bubbles into our shopping basket. Mr.
Clean, with his sparkling bald head and sailor's physique,
has been mopping floors across the globe since the 50s. A
brand's personality can offer the single most important
reason why one brand is chosen over another. Personality
gives the consumer something to relate to that can be more
vivid than the perceived positioning of the brand.
Furthermore, a strong identifiable personality makes it
easier for customers and prospects to understand what the
marketer has to offer.

This is why Ronald McDonald sells more hamburgers, why the
Kool-Aid Man leads in punch sales, and why the Jolly Green
Giant dwarfs his competition. This is why we picture
companionable lizards when considering which car insurance
to buy. When building brand it is well worth the while to
assign a mascot to carry the image of the brand.

When considering mascots, it is critical that you convey an
image that will appeal to your target audience without
alienating or offending part of the population. This was
the unfortunate situation that Aunt Jemima found herself
in. Aunt Jemima began selling pancake mix and syrups in the
late 1800s, when her kerchiefed hair and apron was the
stereotypical garb of a black "Mammy." Indeed, Aunt Jemima
was marketed as a slave woman servicing her white family.
Plagued with a tarnished image, the company has tried to
bring their spokeswoman up-to-date with a younger, more
attractive African-American woman wearing a modern
hairstyle and pearls. Still, the term "Aunt Jemima" has
come to be a somewhat disparaging term. ("Uncle Ben" of
Uncle Ben's Rice has a similar history.)

When choosing an appropriate mascot for your brand, first
identify what you are trying to achieve. Who will
conceivably buy your product or services? What kind of
character would appeal to that audience? Is this a
spokesperson that will stand the test of time? In what way
will the personality reach out to the consumer and
communicate the strengths of your product or service? Is
this an image you desire? When you've found the right fit,
proceed with care-like reputation, image is very difficult
to change once it is established. You will know you've
found the winning spokesperson when the spark brings your
product to life.


----------------------------------------------------
Francesca Black is an artist and works on content and
designs for Logo Search http://www.logo-search.com and is a
photographer for Photo Wizard http://www.photo-wizard.net a
royalty free stock photo directory.

Listen to What Your Customers Are Saying

Listen to What Your Customers Are Saying
Mastering the art of managing customer complaints can seem
like a thankless job, but keep in mind that for every
customer that shares their worries, concerns or complaints,
there are likely more that did not express their
dissatisfaction, and instead simply moved on to a
competitor. Customer complaints can, and should be treated
as opportunities.

Customers that are willing to communicate can help provide
information on how your product or service is being used in
a specific market segment. Complaints give you the
opportunity to see how your company is falling short of
customer expectations.

No company is perfect. As Dr. Phil often says, "We cannot
fix that which we do not acknowledge." Acknowledging an
area in need of improvement will get you that much closer
to perfection. Customers who complain are indicating where
you need improvement; seize the opportunity to improve.
Adjust the systems that are deficient. Mistakes happen,
learn from them and prevent the same errors or problems
from recurring.

Communication is critical to resolving customer complaints.
First off, listen to their problem, and empathize this will
hopefully help diffuse their anger. Also be sure to remind
them you are on their side, and you understand their
frustration.

Communicate a plan to address their problem, and provide a
timetable for resolution. Unfortunately, not all problems
can be immediately rectified, providing a time table will
help manage the customer's expectations. Once the problem
is resolved, communicate the resolution, thank the customer
for bringing the issue to your attention.

Resolving customer complaints builds customer loyalty.
Everything was not perfect, and yet you made efforts to
correct the issues that customer brought to your attention.
It is possible to turn customer complaints into assets.
Customers that feel you responded will often become an
advocate for your business.

Track consumer complaints and watch for any patterns. After
a complaint is resolved, conduct a post-mortem, take a
close look at the procedures and systems, implement changes
to prevent a similar issue from recurring. Perhaps
redundancy is required.

Of course, there is no need to wait for a complaint to
improve processes. Look at systems or procedures where
items might slip through the cracks. Is there an area that
results in customer confusion? Business processes should be
constantly evolving; take a close look at any critical
systems and consider how you can implement changes to
prevent any mishaps or problems from occurring.

When complaints appear in a product or company forum, your
initial reaction might be to delete the post altogether,
but a public complaint that is dealt with in a professional
and timely manner is very telling. This will give other
users confidence that if there is an issue they can expect
a reasonable resolution.

Many companies that understand the value of customer
feedback solicit comments from customers, often offering
incentives for polite, honest feedback. If you wish to be
proactive send follow up emails to all customers who have
queried your company. This is quality assurance and a great
way to solicit customer feedback.

Few people enjoy dealing with customer complaints. The
trick is to use the feedback in a constructive way and turn
criticism into compliments.


----------------------------------------------------
About the Author: Sharon Housley manages marketing for
FeedForAll http://www.feedforall.com software for creating,
editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for RecordForAll
http://www.recordforall.com audio recording and editing
software.

Driving Customers to Your Website: Article Marketing for the Non-Writer

Driving Customers to Your Website: Article Marketing for the Non-Writer
If you know even the basics of internet marketing, you in
all probability already know the benefits of article
marketing. You are most likely aware that by submitting
your article to various article submission sites, your
articles may get high search engine rankings for certain
keywords, and you know that since these articles have a
direct link to your site, you improve your traffic. You
also probably already know that overtime, with frequent
submissions, you will gain multiple backlinks to your site,
thus improving your website's search engine rankings. And
most importantly, you know that article marketing drives
targeted traffic to your site. So, if you already know all
of this, why aren't you doing it?

Many entrepreneurs simply don't have enough time to sit and
write articles on a regular basis, while others don't feel
the desire to write. Some business owners feel that they
can't effectively convey their message in writing because
they don't have the skill. Whatever your reasons, they
are, quite frankly, not good enough. The traffic that is
gained by article marketing is the most valuable kind of
traffic you can get. The individuals who read your article
are people who have searched for the topic that you have
written about, and if they click your link, they are
interested in what you have to say, or in a product or
service you describe in your article. This is a qualified
customer who is much more likely to buy from you than
someone who randomly clicks on your link from another
source.

So, what can you do if you are one of those entrepreneurs
that have the desire to write, but lack the confidence? My
first suggestion would be to try it. You never know, you
could unleash a hidden talent. Doing some research will
help you to gain confidence in your abilities. Read books
and articles on writing, and on how to write articles that
drive targeted traffic to your website. Of course, not
everyone can write effectively, and if you discover you are
in this category, or if you have no time or no will to
write, you still don't have to miss out on this
opportunity. Consider hiring someone to write for you.
Outsourcing will allow you to get your message out and gain
the benefits of article marketing, while saving you the
effort of actually composing the article yourself. A
ghostwriter will write articles for you, allowing your name
to appear as the author. The resource box will link back
to your site and the ghostwriter's name does not appear
anywhere in the article. Since you are paying for the
writer's service, these articles will belong to you, not
the writer, so you can use and reuse them as you see fit.

Of course you are the expert in your field, not the writer,
so it's always most effective if you provide the points you
want to make in the article and the way you want to convey
your message. You can simply write a brief point by point
synopsis of what you want included in your article and give
that to the writer, or provide him/her with a voice
recording with your instructions. If you don't even want
to be this involved in the process, you could also pay the
writer to research the topic you would like to have written
about and have the writer submit the articles to places
online that your target market frequents. You can hire a
professional Writer, or a Virtual Assistant that offers
ghostwriting services. Some Virtual Assistants also offer
internet research services and many are knowledgeable about
the best places to submit articles online.

Before hiring anyone to carry out your writing for you, ask
for samples of their work. You don't want to hire someone
to write articles in your name when their writing style
does not suit your personality, or if you simply don't
enjoy reading their work.

In short, just about anyone can use article marketing to
increase their search engine rankings and drive qualified
traffic to their website. If writing is not your forte,
you don't have to miss out on this opportunity. Hire
someone to do your ghostwriting for you, be they a
professional Writer or a Virtual Assistant. Just be sure
that you are hiring the right person for the job, and that
you have them writing articles on the topics that your
target market would read. Not being a writer shouldn't
prevent you from taking advantage of opportunities to drive
countless potential customers to your site.


----------------------------------------------------
Kelly Sims is a Virtual Assistant and President of
Virtually There VA Services. To find out more about
virtual assistance and how using a Virtual Assistant can
simplify your life, visit her website at =>
http://www.virtuallythereva.com . While you are there,
don't forget to sign up for her free monthly newsletter
providing useful information that enhances and simplifies
the lives of busy entrepreneurs.

4 Ways to Grow Your Consulting Business

4 Ways to Grow Your Consulting Business
It can seem challenging at times to find new ways to grow
and expand your consulting business. What it always comes
down to is putting a marketing system in place and sticking
to it on a consistent basis. Below are 4 things you can
add to your marketing system.

Finding a Good Business Partner

A good way to grow your consulting business is to find a
partner. There are few good reasons for this. First of
all you are expanding your potential client base. But you
are also increasing the value of your service. How so? In
looking for a good partner, find someone who brings a
different set of skills and who therefore complements
yours. For example, maybe you are bad at developing
prospects for your business; find a partner who is a wiz at
consulting marketing. If you are someone who is more goal
oriented, and always looking at the big picture, find
someone who is more detail oriented. Keep in mind, your
partner should share your goals. Have the same philosophy
in building your business. Once you find someone who is a
good match, make a written agreement between the two of you
and you are on your way to growing your consulting business.

Join the Chamber of Commerce

For a business consultant, this is a must. There are few
better ways to introduce your consulting services to the
local business community than here. Your business may be
more National than local in reach but remember, much of
your business will come from referrals from happy clients
that refer you to their contacts who could be just about
anywhere in the country.

Be sure to be a regular attendee at the mixers and
functions and always have enough business cards on hand to
give out. As you meet other members be sure not to sell
anybody right there and then. Wait until you get to know
them a bit. You will find that they will be asking you
about your services in many cases.

Accept Credit Cards Anywhere

Of coarse you should be accepting credit cards, and another
way to grow your consulting business is with mobile credit
card processing. A great way to do this is to accept
credit cards by phone. These dial pay accounts allow you
to close the deal in person write as the agreement has been
made. For example, your customer may verbally commit to
you on the sale or service you are providing but unless you
can finalize that agreement with payment, you may risk
losing the customer to other day to day distractions or
worse yet, to another consulting service. Having a
merchant account that can work on any telephone, including
a cell phone gives you this powerful advantage and again
will only increase your sales and profitability as a
consulting firm.

Transaction Based Referrals

You have always heard that in order to grow your consulting
business you have to have happy so they will send you nice
warm referrals. Unfortunately, that is not always the case.
Often times they are simply too busy to do so. That is
where transaction based referrals come in. Simply stated,
a transaction based referral is asking for a referral at
the point of payment or contractual agreement. A great way
to do this is to offer some kind of discount for your
service per referral and perhaps even a greater discount if
they purchase your consulting services. This will even
encourage your client to call the referral and recommend
your services so that by the time you contact them they are
already a warm lead.

Whether you are in small business consulting, computer
consulting or any other area of expertise, using these
simple ideas can help you take your business to the next
level. And remember, building your business is about
having a marketing system that you stick to consistently.


----------------------------------------------------
Philip Ritchie is a National Consultant for hundreds of
sales reps in the merchant bankcard industry. To learn
more about setting up a merchant account with dialpay
service visit http://www.chargeonphone.com

Time Managment Tip: Put First Things First and Avoid A Common Time Managment Mistake

Time Managment Tip: Put First Things First and Avoid A Common Time Managment Mistake
A common time management mistake is to attempt to do too
many things and not distinguish between the important and
critical. What is time management? Time management, in the
true sense of the word, can be defined as doing the right
thing the right way at the right time. When one does not do
things in the right way, i.e., prioritize things that have
to be done, a lot of time is taken up in doing the
non-essentials.

The golden rule of time management is to put first things
first. Do things in order of importance and avoid wasting
time on the non essential. The 80/20 rule applies here. 80%
of your results will depend on the critical 20% of things
that are the most important. The key is to identify what is
important.

Identify things that can only be done by yourself, and no
one else. These are the critical success factors in time
management and your life. Ask yourself , "What one thing
could I do, that I'm not currently doing, which, if I did
it regularly would make the biggest difference in my life?"
Then devote as much time as you can to activities that make
a difference and contribute most to your happiness and
success.

In your life, think of the most crucial thing that would
make a difference. For example in terms of finance
management, Is it improving your skills at your current
job, learning another skill so you can prepare for the
future, or tidying up your finances so you won't be losing
money?

For example, in a retail shop, what is the number one thing
that will make a difference in their bottom line? To
improve sales. So the most effective time management
practice and goal setting tool would be to improve sales.
They can brainstorm ways to do this. Rather than focusing
on other things, like renovating the shop front so it would
look nicer, which they've always wanted to do. But it is
not effective use of time and resource at the moment.

How about the most effective way to spend time with your
kids? Is it cooking meals and doing the laundry for them,
or spending time to help them in their schoolwork? For
example, the cooking can be left to someone else so it will
free you to spend quality time with children. They can have
their full stomachs and you at the same time.

Brainstorm a list of things that only you can do. Then
prioritize in the order of importance. This is the essence
of time management - identifying things that do matter. So
that you can have time for things that matter.


----------------------------------------------------
May is passionate about helping others achieve the life of
their dreams. Live, love, be, do and have. Get your
inspirational resources at http://www.successinspired.com .
Get your Free Report on attracting success at:
http://www.wisdomofgettingwealthy.com/AttractionAccelerator
.

Here Is The Major Problem With Networking

Here Is The Major Problem With Networking
Why this is a problem is beyond me, but it is a real
problem and my company is doing everything we can to help
everyone get over this hurdle. When we are in school we are
given assignments and if we don't do them we get a failing
grade.

This is a law mandated by the government and of course it
is a good law. In order to get through school we have to
read all these assignments and learn them or else here
comes the old F staring us right in the face.

Why it has become such a problem to get people to read and
study websites especially after they have joined a program
is hard to understand. Maybe one of the problems is the way
the website is written. Most webmasters seem to think that
a new person will join them if they put so much hype on the
site and lead them to believe they will have nothing to do
but sit back and wait for the millions to roll in.

Here is the thinking. Some people (As far as I know about
95%) get their brain washed and conclude that there is no
need to read and study the site, or are really interested
in learning because of their mind set after they have
lightly gone over the website. The amazing reality is
people no longer read even though they have expressed an
interest in staying home and making a large income.

It is absolutely necessary that everybody that joins or has
the desire to join this industry will come in with a school
driven desire to succeed and will commit themselves to
reading and learning everything they possibly can. If
everybody will do this and be willing to pay their due
diligence then there is no reason to ever get an F .

We have seen many people come into a program with so much
gusto that would move mountains. They had the necessary
start up money, they were intelligent,supposely had he
desire but after a month or so they began to wind down.
After calling us they would start complaining about this
program not working.

When we ask them certain questions about what we had
trained them to do and ask if they had read out emails,
attended our conference calls, read the website, the
answers we got were not what is necessary to make it in the
networking industry. When we told them they have to start
reading the information we send them ,every excuse in the
world came up.

We have tried asking everybody if they had been in school
and were given these assignments, would they complete them
or just be willing to flunk out of school? Nobody seemed to
want to flunk, so we told them in a nice way that that is
exactly what would happen to them in this business if they
didn't play by the rules.

Some did and some never did. Of couse those that quit never
made it. Most of the ones that played by the rules did ok.
We strongly suggest to anyone that wants to join any
networking program to come in with your mind made up that
you are going to succeed, read and study every thing about
the business that you can find, think about being in
college and you want to graduate ,so put forth the same
effort in networking and there is a great chance that you
will make more money than you ever dreamed possible.

So, if you really want to change your life, find a company
that will work with you, when they tell you what you have
to do to become successful, do it. You won't regret it.


----------------------------------------------------
Carroll Payne has been in networking for 19 years and has
helped many people. He would like to help anyone that has
the correct mind set to really want to learn this industry.
The Masters Program offers a complete training course with
52 faculty members all of which are millionaires having
reached their success in networking. This course is free.
We are in 170 countries.
http://www.ezleadcapture.com/member/msicarrollpayne.htm

Why and how to create an information product.

Why and how to create an information product.
Have you put off, or given up entirely, the idea of writing
that book, or creating a CD or DVD, for your business?

Maybe you've let that idea slip away because you thought
your business wasn't suited to it. I mean, what you do is
so individual and personal, or too complicated to explain,
or so intuitive in nature, that it can't be captured in a
product.

Or maybe you already sell a product, and you can't imagine
what a book or CD would possibly do for your business.

These kinds of products- books, CDs, DVDs and their digital
downloadable equivalents: pdfs, mp3s, mpegs - are called
information products, 'info products' for short.

And, if you are putting off creating one, you are doing a
disservice to all the people who are waiting for you.

What's the purpose of having an info product?

Some people will tell you the purpose is to have 'multiple
streams of income' or to 'fill your business to
overflowing.' It's true, a good info product can create
these kinds of results.

But that's not why you create one. If you create it for
that reason, you are chasing the money, and you'll end up
chasing away your customers.

The purpose of an info product is to help the wallflowers.

A wallflower is that term used at dances and other social
events where someone who is feeling a little shy or awkward
will take a seat next to a wall, and plant themselves
there, and never get out on the dance floor.

In junior high I was painfully shy, and lived as a
wallflower. High school wasn't much better, but I was able
to retreat into punk rock and avoid the 'popular' high
school scene.

Even today, as my 20th high school reunion approaches, I
can find myself in wallflower situations. I have better
coping mechanisms, but it's still painful.

How many wallflowers are in your business' dance hall?

People who are struggling with something are unsure of
themselves. They are upset, insecure, hesitant. They want
to dance the tango, but they don't want to look foolish and
be rejected.

Do you think it might be easier for those wallflowers if
you met them at their seat with a glass of punch, and
talked with them awhile, before you even asked them to
dance?

A good information product doesn't recreate your business
to give the full dance-hall experience. It doesn't deliver
the same intimacy, or the same instruction, or the same
in-depth support, or the same results that your main
products or services do. That's not its job.

The job of a good information product is to help people
dance along off to the side, out of the spotlight. This
will not only help them get some of the results they need,
but it will also get them ready to get out on your dance
floor and engage more deeply with what will really help
them: your main products and services.

And, it's not a bad thing that info products can create a
nice flow of income for you as well.

Ready to deliver that glass of punch and create an info
product?

Keys to Creating an Info Product

• What seats are your wallflowers sitting in?

Identify the main hesitations of some of your reluctant
customers. Some common hesitations have to do with:

- Is this weird, or is it normal (do people like me do
this?).

- Does it really work?

- Do you really know what you're doing?

- How does it work?

There are others, including ones specific to your business
or industry. Search your heart, and also ask your newest
clients what concerns they had before they purchased from
you.

• Where does your record skip?

With new clients or customers and in newly-started classes,
you give them explanations, key ideas, and foundational
notions. These notions may be new to your clients, but
you've repeated each of them 1000 times in different
situations.

At a dance, if the record skips, maybe it's a DJ working
the grooves, or maybe it's just a bad scratch. (But you
hear it repeating the same line over and over.)

When you repeat yourself it's like a scratched record- and
you've just found a prime place to focus on a product. Stop
the skipping record, and turn it into a workbook, article,
or recorded audio product.

• Don't forget the how-to's.

In your info product, you want to teach them something, and
include instructions on how to actually do it. But,
remember, that this is a 'getting-ready / dance-along'
product, and not the dance itself.

This means that while you want your how-to's to be
complete, and you expect your reader or listener to apply
them to some extent, don't worry about trying to recreate
the dance hall experience. Because you can't.

Instead ask your heart to show you how much (or how little)
they really need to know to feel comfortable dancing. Lead
them up to the edge of the dance floor, maybe have them
dance along to the music a few steps off to the side. And,
believe me, people can get a lot out of dancing along off
to the side.

Then, they'll be ready for the dance hall. And that's when
you'll find your dance card overflowing with new customers
and clients.

Go mix up that punch, and start serving out info products
to all of your wallflowers.


----------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around the
globe succeed in business without lousing their hearts. Get
three free chapters of the book online:
http://www.heartofbusiness.com

Benchmarks In Presentations: Is This Good, Bad or Indifferent?

Benchmarks In Presentations: Is This Good, Bad or Indifferent?
It's essential that you provide benchmarks in presentations
when you are talking about the size, age, value or other
attributes of a subject.

I have a friend who owns a temporary placement agency. In
conversation, she told me she had x-number of temps placed
with clients that day, and I had to ask her whether this
number was good, bad or indifferent. That's because I know
nothing about her business, so I have no benchmark.

A client told me recently that she had had a 70% response
to a companywide survey she had conducted. Having spoken
with other clients who were getting 30-40% response to
similar surveys, I was able to congratulate her on her
success. Until that point, she had been disappointed with
her own response because she didn't how how poorly other
companies had fared --- in other words, she had no
benchmark.

So, how do you provide benchmarks in presentations? There
are a number of techniques, of course, but the best way
I've found is to compare the unknown to something already
familiar to the audience. Here are some examples:

• The company's net profit for this quarter was $1.2
million --- that's twice as much as we made for the whole
of last year. (Now the audience knows this is good!)

• The president's office is 1500 square feet --- my whole
apartment would fit inside it! (Even though the listener
may not be familiar with your apartment, any office that
could accommodate a whole apartment is one b-i-g office, so
this works as a benchmark.)

• The new product was on the market in three months, from
concept to launch. Previous product launches have always
taken a year. (Without the second statement, there's no
benchmark so the first statement has little meaning.)

Do you see how this works? Let the audience form a mental
picture of what they do know, so that they can understand
the new information.

Of course, you must make sure you use a benchmark the
audience will understand. For example, a common way of
expressing size or length in North America is to say a
thing is the size of three football fields. This would not
work as well in a country not familiar with football fields.

Remember, statistics are meaningless if people don't
understand them. Providing benchmarks in presentations will
help ensure your audience knows whether your facts are
good, bad or indifferent.


----------------------------------------------------
Helen Wilkie is a professional speaker, workshop leader and
author specializing in communication. Call 416-966-5023 for
information on her presentation skills workshops. Subscribe
to Helen's no-cost monthly e-zine, "Communi-keys", at
http://www.mhwcom.com and get your free 40-page e-book, "23
ideas you can use RIGHT NOW to communicate and succeed in
your business career!"

Team Building & Communication

Team Building & Communication
Teams and team building are great. When they work. But,
they won't work without a sense of cohesiveness. As you may
know, cohesion generally refers to the shared commitment
that members feel to their group and to each other. And, as
we'll see, communication is critical for cohesiveness.

Starting with the cohesiveness factor, we know that leaders
within the armed forces, in every nation and throughout
history, work hard to build cohesion within their military
organizations. Boot camps, for example, use the principle
of replacing a recruit's existing value set with a new one
that reflects the values of the military unit. It's a
cornerstone of that type of team building.

No doubt you've also seen the desire for cohesiveness
become an issue in companies and other organizations. It
can be anything from birthday parties for members of a
department to a top-down, organization-wide initiative to
increase morale.

And as you can imagine, cohesion and team building cannot
take place without communication.

Members of a group can only develop a sense of belonging
when someone communicates to them that they are a valued
part. Sometimes, that communication comes formally, in an
initiation ceremony, for example. Or, it may be informal,
as in the sense of allowing new members to participate in
group activities.

In team building, those who become members of a group must
reciprocate, of course. They must signal to other members
that they value the membership they received. That may
involve expressions of gratitude, or it may involve doing
something, even if distasteful (as in a fraternity) or
criminal. For example, becoming a member of a street gang
or an outlaw motorcycle gang may involve the commission of
crimes.

Leaders intent on team building must be acutely aware of
their communicating role, and consistently evoke or invoke
the shared values that hold the group together. To do that,
they may speak of shared experiences or shared dreams. In
some unfortunate cases, it may involve scapegoating
individuals or groups that are unlike them in some way.

There's also the issue of the group communicating its
cohesiveness to those outside the group. Members of Little
League baseball teams wear team jackets, for example, and
members of fraternal orders and service clubs wear vests or
badges.

In talking about cohesiveness, the experts also, and
invariably, mention the downside of this togetherness. They
refer to groupthink, for example, which sees organizations
make bad decisions because they put unanimity ahead of a
good debate about the pros and cons of an issue. Members of
the group think it's more important to avoid disagreements
than to reach the right decision.

Groupthink also involves limited input from outside the
group, meaning that important facts or opinions may not get
to the group before it makes its decision. Most often, the
outside information that does get in supports existing
beliefs.

In summary, good communication, is always a cornerstone of
any team building effort. And, we can see the connections,
from communication to cohesiveness, and from cohesiveness
to team building.


----------------------------------------------------
Robert F. Abbott writes extensively about business
communication, and his work includes the book, A Manager's
Guide to Newsletters: Communicating for Results. You can
read more of his free workplace communication articles at:
http://www.communicate-with-confidence.com/workplace-communi
cation.html .

HOW TO DEVELOP MERELY COMPLIANT WORKERS INTO DEDICATED WORKERS

HOW TO DEVELOP MERELY COMPLIANT WORKERS INTO DEDICATED WORKERS
Managers are rushed. They have a lot more to do today with
fewer resources. It is natural to take the quickest route
to accomplish an immediate task. Far too often this takes
the form of telling a subordinate what to do and how to do
the desired task. Big mistake. You will not develop the
skills of your people doing it this way.

Direct orders and instructions are fine for the new and
unskilled worker, but more seasoned workers are looking to
develop their abilities. Being consistently treated as a
novice who has little to contribute does not help them
grow. When managed this way, they become dependent, bored,
or unhappy with their work. Worse, the worker never learns
how to become a creative contributing member of the team.

The manager may think she/he is saving time, after all they
have done this before and know, or think they know, the
best way to do the job.

Modern managers and executives have learned that taking the
extra time to involve workers in the decision making
process and getting their input into getting the job done
is the way to develop better workers. Strategic
collaboration with workers on how to do their job helps the
worker understand his/her job better. They may come up with
different ways to reach the same goals. Their procedure may
be a) better than the old way or b) not necessarily a
better way for others but better for the worker because of
her/his way of thinking. Moreover, the sense of ownership
in the task creates interest, excitement and sense of
fulfillment.

Managers may feel that they do not have the time to engage
in the strategic approach. In the short run, tell and show
is quicker, but strategic collaboration develops the
workers' ability to be more self reliant. The benefits are
that time is actually saved, morale is higher, and
productivity increases. This "collaborative approach" is
also called the "coach approach" and is a teachable skill.

STRESS BUSTING TECHNIQUES Stress will undermine your
ability to perform well -- judgment becomes clouded, temper
less controlled, and energy lessened. Fortunately, a few
simple techniques can relieve stress and restore vigor.

I devote a few chapters in my book on stress relieving
techniques. One of my favorites is to lie down, get relaxed
and imagine that your breath is coming in through your feet
and gently massaging your feet, then your calves, then
thighs--all the way up each part of your body, ending with
massaging your scalp. You can actually feel tingling in
parts of your body as you imagine this. If you feel any
tense muscle, you are to deliberately tense it hard for a
few seconds and then suddenly relax it. When you are
through, your tension will be gone because emotional stress
is directly tied to physical tension. You can't be tense
and stressed while completely relaxed. One of my clients
used relaxation techniques to help cure himself of
irritable bowel syndrome, a very serious illness.


----------------------------------------------------
Stan Mann, C.P.C. supports business owners, top executives
and commission salespeople to substantially grow their
business and have a balanced life. He is a Certified
Professional Coach. For additional articles and resources
please visit http://www.stanmann.com

Choose Colours to Shine

Choose Colours to Shine
One way to stand out is through colour and the colours you
wear say more about your personality, personal brand and
mood than you think.

How are you feeling? Full of life, creative and confident
enough to take on the world? Chances are you are wearing
something red. If you are feeling indifferent, or distant,
you are probably dressed in black. Now that's got your
attention, as most of us in the business world tend to have
our wardrobes dominated by black. But do your realise
bright colours always make you feel happier! And can have a
positive effect on customers and clients.

So if you want to lighten up.... Brighten up!

Choose Colours that Compliment

When shopping for clothing, colour usually gets our
attention first. Colour choices affect our mood and reveal
personality traits. What does your wardrobe say about you?
Do you use colour to counteract the blues? Do you find
yourself drawn toward certain colours and avoid others?
When you wear a certain colour do people tell you how great
you look? Or perhaps they ask, are you well?

Why not experiment with some of the fabulous colour that's
around this season.

WHITE traditionally symbolises innocence and purity and is
often considered a summer colour. It's a cleansing colour
that clears away old thoughts, stimulates new growth and
opening up to new ideas. When wearing white people are
often described as looking fresh, or crisp. White is
because it is light, neutral, and goes with everything.
However if you have warm-toned skin, choose to wear
off-white as white is considered a cool colour.

PURPLE implies royalty, dignity and spirituality. It is
also associated with wealth, luxury and elegance. It's a
balancing colour. Wear purple when you feel stressed or sad
as it promotes peace and restfulness. Purple is calming for
yourself and others to look at and be around. It is said to
stimulate your intuition and creativity. GREEN calms your
emotions and helps with relaxation. Performers and people
waiting to appear on TV sit in "green rooms" to calm their
nerves. Green is a refreshing colour and symbolises nature
and fertility. Dark green is masculine, conservative, and
implies wealth. Green will be a very prominent colour this
summer.

BLUE is known as the executive colour. Blue enhances your
wisdom and stimulates self-awareness, so wear it when you
are discussing important issues. Dark blue says, "I'm the
boss". You are a person who knows who you are and where you
are going! Blue stimulates the mind but can be seen as a
cold colour. However it is also the colour of the sky and
the ocean and is one of the most popular colours.

RED says success. Wear red to express power and to stand
out in a crowd. A person who wears red is not afraid of
showing a strong image. Red is stimulating, arousing and
romantic, and excellent when you want to come up with
ideas. If you want to boost your physical energy or
overcome negative thinking and feeling of rejection wear
RED. Since it is an extreme colour, red clothing might not
help people in negotiations or confrontations.

YELLOW is an excellent colour to wear when you're feeling
down. Yellow stimulates your desires, promotes positivity
and prevents depression. It is a welcoming colour and good
for communicating, so wear it when you want to sell
yourself and your skills. It is cheery, optimistic and an
attention getter. Although eye catching, it is a difficult
colour for the eye to take in, so it can be overpowering if
overused.

ORANGE promotes spontaneity and warmth. Orange is bold and
cheerful and improves social behaviour. If you need some
added motivation and fun wear orange as it's said to be an
anti- depressant. It's a colour that is lively and active,
helping to exude a dynamic or extroverted personality.

BROWN. Solid, reliable brown is the colour of earth. Those
that wear a lot of brown are natural, casual, reliable and
genuine. Mother Earth types for example. It's a warm colour
and is said to promote restfulness and tranquillity. But
brown can also be seen as a dull colour, very safe and
conservative. To offset boring brown wear with an accent
colour like orange or turquoise.

BLACK is a colour of authority and power. It is always
popular in fashion, as it is stylish, timeless, elegant and
slimming. Total black outfits can sometimes be
overpowering, or make the wearer seem aloof .If you want to
evoke mystery or aren't in the mood to talk, wear black.
Black keeps you hidden, but can have a "keep your distance"
effect on people. To come across as more approachable wear
a different coloured shirt or top with an all black suit.


----------------------------------------------------
Sue Currie, the director of Shine Communications
Consultancy and author of Apprentice to Business Ace - your
inside-out guide to personal branding, is a business
educator and speaker on personal branding through image and
media. Sign up for free monthly tips on personal and
professional PR at
http://www.shinecomms.com.au/contactmanager/default.cfm
and learn more about how you can achieve recognition,
enhance your image and shine.